{"id":12400,"date":"2025-10-16T13:50:42","date_gmt":"2025-10-16T04:50:42","guid":{"rendered":"https:\/\/www.medix-inc.co.jp\/webbu\/?p=12400"},"modified":"2026-01-21T18:14:38","modified_gmt":"2026-01-21T09:14:38","slug":"ga4_trafficreport_basic","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400","title":{"rendered":"\u3010GA4\u521d\u5fc3\u8005\u5411\u3051\u3011\u6d41\u5165\u7d4c\u8def\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u89e3\u8aac"},"content":{"rendered":"<p>Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u3084\u3063\u3066\u304d\u305f\u306e\u304b\u300d\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3092\u4f7f\u3044\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u7d4c\u8def\u3092\u8a73\u3057\u304f\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br 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href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#%E3%81%BE%E3%81%9A%E3%81%AF%E5%9F%BA%E6%9C%AC%EF%BC%81%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%EF%BC%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u307e\u305a\u306f\u57fa\u672c\uff01\u6d41\u5165\u7d4c\u8def\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#GA4%E3%81%A7%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B2%E3%81%A4%E3%81%AE%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88\" >GA4\u3067\u6d41\u5165\u7d4c\u8def\u3092\u78ba\u8a8d\u3059\u308b2\u3064\u306e\u30ec\u30dd\u30fc\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#GA4%E3%81%AB%E3%81%82%E3%82%8B%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E7%94%A8%E3%81%AE%E3%83%87%E3%82%A3%E3%83%A1%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%81%AF%EF%BC%9F\" >GA4\u306b\u3042\u308b\u6d41\u5165\u7d4c\u8def\u7528\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u306f\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#GA4%E3%81%AE%E7%89%B9%E5%BE%B4%E7%9A%84%E3%81%AA%E3%83%87%E3%82%A3%E3%83%A1%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8C%E3%83%87%E3%83%95%E3%82%A9%E3%83%AB%E3%83%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F\" 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href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#%E3%83%87%E3%83%95%E3%82%A9%E3%83%AB%E3%83%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%81%AE%E3%80%8CUnassigned%E3%80%8D%E3%81%A3%E3%81%A6%E4%BD%95%EF%BC%9F\" >\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u300cUnassigned\u300d\u3063\u3066\u4f55\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#GA4%E3%81%A7%E3%81%AF%E3%81%A9%E3%82%93%E3%81%AA%E6%83%85%E5%A0%B1%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%A6%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E3%81%8C%E4%BB%95%E5%88%86%E3%81%91%E3%82%89%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B%E3%80%82\" >GA4\u3067\u306f\u3069\u3093\u306a\u60c5\u5831\u3092\u4f7f\u3063\u3066\u6d41\u5165\u7d4c\u8def\u304c\u4ed5\u5206\u3051\u3089\u308c\u3066\u3044\u308b\u304b\u3002<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#%E3%80%8C%E3%83%AA%E3%83%95%E3%82%A1%E3%83%A9%E3%80%8D%E3%81%AF%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AB%E6%9D%A5%E3%82%8B%E7%9B%B4%E5%89%8D%E3%81%AEURL\" >\u300c\u30ea\u30d5\u30a1\u30e9\u300d\u306f\u30da\u30fc\u30b8\u306b\u6765\u308b\u76f4\u524d\u306eURL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#%E3%80%8Cgclid%E3%80%8D%E3%81%AFGoogle%E5%BA%83%E5%91%8A%E3%81%AE%E8%87%AA%E5%8B%95%E8%A8%AD%E5%AE%9A%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\" >\u300cgclid\u300d\u306fGoogle\u5e83\u544a\u306e\u81ea\u52d5\u8a2d\u5b9a\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#%E3%80%8CUTM%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%AF%E7%8B%AC%E8%87%AA%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%88%E3%83%AD%E3%83%BC%E3%83%AB%E3%81%A7%E3%81%8D%E3%82%8BGA4%E7%94%A8%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\" >\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u72ec\u81ea\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308bGA4\u7528\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#%E3%80%8CUTM%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%AE%E4%BB%98%E3%81%91%E6%96%B9\" >\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u4ed8\u3051\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#UTM%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%A7%E8%A8%88%E6%B8%AC%E3%81%97%E3%81%9F%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E8%A6%8B%E6%96%B9\" >UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u8a08\u6e2c\u3057\u305f\u30c7\u30fc\u30bf\u306e\u898b\u65b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ga4_trafficreport_basic-12400\/#%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E3%81%AE%E7%8F%BE%E7%8A%B6%E6%8A%8A%E6%8F%A1%E3%81%8B%E3%82%89%E3%82%A6%E3%82%A7%E3%83%96%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E6%94%B9%E5%96%84%E3%81%8C%E5%A7%8B%E3%81%BE%E3%82%8B%E3%80%82\" >\u6d41\u5165\u7d4c\u8def\u306e\u73fe\u72b6\u628a\u63e1\u304b\u3089\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6539\u5584\u304c\u59cb\u307e\u308b\u3002<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%9A%E3%81%AF%E5%9F%BA%E6%9C%AC%EF%BC%81%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%EF%BC%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u307e\u305a\u306f\u57fa\u672c\uff01\u6d41\u5165\u7d4c\u8def\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6d41\u5165\u7d4c\u8def\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u969b\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u30eb\u30fc\u30c8\u3092\u305f\u3069\u3063\u3066\u304d\u305f\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u300c\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u305f\u3069\u308a\u7740\u304f\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u25cf 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class=\"alignnone size-full wp-image-12402\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/01_ga4menu_trafficreport.png\" alt=\"\" width=\"201\" height=\"153\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%AB%E3%81%82%E3%82%8B%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E7%94%A8%E3%81%AE%E3%83%87%E3%82%A3%E3%83%A1%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>GA4\u306b\u3042\u308b\u6d41\u5165\u7d4c\u8def\u7528\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GA4\u3067\u6d41\u5165\u7d4c\u8def\u3092\u8abf\u3079\u308b\u305f\u3081\u306e\u4ee3\u8868\u7684\u306a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u3001\u53c2\u7167\u5143\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u25cf 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decoding=\"async\" class=\"alignnone size-medium wp-image-12423\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo1-620x386.png\" alt=\"\" width=\"620\" height=\"386\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo1-620x386.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo1-200x124.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo1-581x361.png 581w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo1-304x189.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo1-282x175.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo1.png 743w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>GA4\u3067\u306f\u4e0a\u8868\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30b9\u30b3\u30fc\u30d7\uff08\u7bc4\u56f2\uff09\u3067\u30c7\u30fc\u30bf\u62bd\u51fa\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u8907\u6570\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4%E3%81%AE%E7%89%B9%E5%BE%B4%E7%9A%84%E3%81%AA%E3%83%87%E3%82%A3%E3%83%A1%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8C%E3%83%87%E3%83%95%E3%82%A9%E3%83%AB%E3%83%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>GA4\u306e\u7279\u5fb4\u7684\u306a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300c\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304f\u3068\u3001\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u306e\u304c\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3068\u3044\u3046\u8868\u3067\u3059\u3002\u3053\u308c\u306fGA4\u304c\u3001\u6d41\u5165\u7d4c\u8def\u3092\u72ec\u81ea\u306e\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u81ea\u52d5\u3067\u5206\u985e\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u306a\u304a\u3001\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d\u3068\u306f\u3001\u5206\u6790\u306e\u300c\u5207\u308a\u53e3\u300d\u3084\u300c\u8ef8\u300d\u306a\u3069\u306e\u5206\u985e\u9805\u76ee\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u6d41\u5165\u7d4c\u8def\u5206\u6790\u3067\u306f\u3001\u3053\u306e\u300c\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u304c\u6700\u3082\u57fa\u672c\u7684\u306a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%BB%E3%81%AA%E3%83%87%E3%83%95%E3%82%A9%E3%83%AB%E3%83%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%81%AE%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E5%90%8D\"><\/span>\u4e3b\u306a\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u30c1\u30e3\u30cd\u30eb\u540d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u540d\u79f0\u3067\u4f55\u304c\u5206\u985e\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u521d\u5fc3\u8005\u306e\u65b9\u304c\u307e\u305a\u899a\u3048\u3066\u304a\u304f\u3079\u304d\u3001\u4ee3\u8868\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3068\u305d\u306e\u610f\u5473\u3092\u4e0b\u8868\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12424\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo2-620x324.png\" alt=\"\" width=\"620\" height=\"324\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo2-620x324.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo2-200x105.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo2-690x361.png 690w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo2-304x159.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo2-282x147.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo2.png 893w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>\u3053\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6570\u3084\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u7387\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u300c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3088\u308a\u8a73\u3057\u3044\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u306f\u3001Google\u306e\u516c\u5f0f\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u53c2\u8003\uff5c<a href=\"https:\/\/support.google.com\/analytics\/answer\/9756891?hl=ja\">Google 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3001\u300cUnassigned\u300d\u3068\u3044\u3046\u30c1\u30e3\u30cd\u30eb\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001<strong>GA4\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3082\u5206\u985e\u3067\u304d\u306a\u304b\u3063\u305f\u3001\u6b63\u4f53\u4e0d\u660e\u306e\u6d41\u5165<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12403\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/02_ga4report_unassigned.png\" alt=\"\" width=\"445\" height=\"349\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/02_ga4report_unassigned.png 445w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/02_ga4report_unassigned-200x157.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/02_ga4report_unassigned-273x214.png 273w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/02_ga4report_unassigned-282x221.png 282w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><br \/>\n<strong>Unassigned\u304c\u591a\u304f\u8868\u793a\u3055\u308c\u308b\u4e3b\u306a\u539f\u56e0<\/strong>\u306f\u3001\u5f8c\u8ff0\u3059\u308b<strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u306e\u30ea\u30f3\u30af\u306b\u8a2d\u5b9a\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30b9\u30da\u30eb\u30df\u30b9\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u5024\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u4f55\u304b\u3057\u3089\u306e\u8a08\u6e2c\u8a2d\u5b9a\u306b\u4e0d\u5099\u304c\u3042\u308b\u53ef\u80fd\u6027\u3092\u7591\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%A7%E3%81%AF%E3%81%A9%E3%82%93%E3%81%AA%E6%83%85%E5%A0%B1%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%A6%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E3%81%8C%E4%BB%95%E5%88%86%E3%81%91%E3%82%89%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B%E3%80%82\"><\/span>GA4\u3067\u306f\u3069\u3093\u306a\u60c5\u5831\u3092\u4f7f\u3063\u3066\u6d41\u5165\u7d4c\u8def\u304c\u4ed5\u5206\u3051\u3089\u308c\u3066\u3044\u308b\u304b\u3002<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GA4\u3067\u306f\u3001\u30ea\u30d5\u30a1\u30e9\u60c5\u5831\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3001Google\u5e83\u544a\u5074\u304b\u3089\u632f\u3089\u308c\u308bgclid\u306a\u3069\u306e\u60c5\u5831\u3092\u4f7f\u3044\u3001\u305d\u308c\u305e\u308c\u306e\u30c1\u30e3\u30cd\u30eb\u3078\u632f\u308a\u5206\u3051\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%80%8C%E3%83%AA%E3%83%95%E3%82%A1%E3%83%A9%E3%80%8D%E3%81%AF%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AB%E6%9D%A5%E3%82%8B%E7%9B%B4%E5%89%8D%E3%81%AEURL\"><\/span>\u300c\u30ea\u30d5\u30a1\u30e9\u300d\u306f\u30da\u30fc\u30b8\u306b\u6765\u308b\u76f4\u524d\u306eURL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30da\u30fc\u30b8\u7d4c\u7531\u3067\u81ea\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u304b\u3092\u793a\u3059\u306e\u304c\u300c\u30ea\u30d5\u30a1\u30e9\u300d\uff08\u76f4\u524d\u306e\u30da\u30fc\u30b8\u306eURL\uff09\u3067\u3059\u3002\u901a\u5e38\u3001Web\u30da\u30fc\u30b8\u4e0a\u306e\u30ea\u30f3\u30af\u304b\u3089\u5225\u306e\u30da\u30fc\u30b8\u3092\u958b\u3068\u5024\u304c\u5165\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u89b3\u70b9\u304b\u3089\u30ea\u30d5\u30a1\u30e9\u3092\u9001\u4fe1\u3057\u306a\u3044\u3088\u3046Web\u30b5\u30a4\u30c8\u306b\u65bd\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u3069\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u6765\u8a2a\u304b\u533a\u5225\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u305fURL\u30d0\u30fc\u3078\u306eURL\u306e\u76f4\u63a5\u5165\u529b\u3084\u3001QR\u30b3\u30fc\u30c9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3001\u30d6\u30c3\u30af\u30de\u30fc\u30af\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306a\u3069\u3001Web\u9593\u9077\u79fb\u3067\u306f\u306a\u3044\u5834\u5408\u306b\u306f\u30ea\u30d5\u30a1\u30e9\u304c\u5165\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408GA4\u3067\u306f\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u300c(direct) \/(none)\u300d\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u300cDirect\u300d\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%80%8Cgclid%E3%80%8D%E3%81%AFGoogle%E5%BA%83%E5%91%8A%E3%81%AE%E8%87%AA%E5%8B%95%E8%A8%AD%E5%AE%9A%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\"><\/span>\u300cgclid\u300d\u306fGoogle\u5e83\u544a\u306e\u81ea\u52d5\u8a2d\u5b9a\u30d1\u30e9\u30e1\u30fc\u30bf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300cgclid\u300d\u3068\u306f&#8221;Google Click Identifier&#8221;\u306e\u7565\u3067\u3001Google\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u3092\u8b58\u5225\u3059\u308b\u30e6\u30cb\u30fc\u30af\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002Google\u5e83\u544a\u306e\u300c\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u300d\u3092\u6709\u52b9\u306b\u8a2d\u5b9a\u306b\u3059\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u5148\u306e\u5e83\u544aURL\u672b\u5c3e\u306b\u300c?gclid=xxxxx\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u81ea\u52d5\u7684\u306b\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002<br \/>\nGA4\u306f\u3001\u3053\u306egclid\u3092\u8a8d\u8b58\u3059\u308b\u3068\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u300cPaid Search\u300d\u306a\u3069\u306e\u5e83\u544a\u7cfb\u306e\u9805\u76ee\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001Google\u5e83\u544a\u3068GA4\u3092\u30a2\u30ab\u30a6\u30f3\u30c8\u9023\u643a\u3055\u305b\u308c\u3070\u3001gclid\u304c\u6301\u3064\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3044\u3063\u305f\u5e83\u544a\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092GA4\u4e0a\u3067\u3082\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%80%8CUTM%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%AF%E7%8B%AC%E8%87%AA%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%88%E3%83%AD%E3%83%BC%E3%83%AB%E3%81%A7%E3%81%8D%E3%82%8BGA4%E7%94%A8%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\"><\/span>\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u72ec\u81ea\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308bGA4\u7528\u30d1\u30e9\u30e1\u30fc\u30bf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4\u306f\u591a\u304f\u306e\u6d41\u5165\u7d4c\u8def\u3092\u81ea\u52d5\u3067\u5224\u5225\u3057\u3066\u304f\u308c\u307e\u3059\u304c\u3001\u3088\u308a\u8a73\u7d30\u306b\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306f\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u3044\u3046\u6a5f\u80fd\u3092\u4f7f\u3044\u307e\u3059\u3002<strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong>\u306f\u3001<strong>GA4\u5c02\u7528\u306eURL\u306e\u672b\u5c3e\u306b\u3064\u3051\u308b\u300c\u76ee\u5370\u300d\u306e\u3088\u3046\u306a\u3082\u306e<\/strong>\u3067\u3059\u3002\u3053\u306e\u76ee\u5370\u3092\u3064\u3051\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u300c\u3069\u306eSNS\u306e\u3001\u3069\u306e\u6295\u7a3f\u304b\u3089\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u306e\u304b\u300d\u300c\u3069\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u3001\u3069\u306e\u30ea\u30f3\u30af\u304b\u3089\u6765\u305f\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u7d30\u304b\u3044\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u7279\u306b\u3001\u30e1\u30eb\u30de\u30ac\u3001SNS\u6295\u7a3f\u3001QR\u30b3\u30fc\u30c9\u3001\u5e83\u544a\u306a\u3069\u3001\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u5a92\u4f53\u3084\u65bd\u7b56\u304b\u3089\u306e\u6d41\u5165\u3092\u8a08\u6e2c\u3059\u308b\u969b\u306b\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u3092\u300c\u624b\u52d5\u3067\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u300d\u3084\u300c\u624b\u52d5\u30bf\u30b0\u8a2d\u5b9a\u300d\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<br \/>\n\u53c2\u7167\uff5c<a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\">URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3063\u3066\u4f55\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089GA4\u6d3b\u7528\u6cd5\u307e\u3067\u5b8c\u5168\u30ac\u30a4\u30c9<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%80%8CUTM%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%AE%E4%BB%98%E3%81%91%E6%96%B9\"><\/span>\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u4ed8\u3051\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001URL\u306e\u672b\u5c3e\u306b\u88dc\u8db3\u3057\u3066\u4f7f\u3044\u307e\u3059\u3002<br \/>\nURL\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u540d=\u5024\u300d\u3068\u3044\u3046\u4e00\u5bfe\u3092\u60c5\u5831\u306e\uff11\u3064\u306e\u5358\u4f4d\u3068\u3057\u3066\u6271\u3044\u307e\u3059\u3002<br \/>\n\u3055\u3089\u306b\u6700\u521d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c?\u300d\u3092\u3064\u3051\u3066\u3001\u4ee5\u964d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u300c&amp;\u300d\u3067\u63a5\u7d9a\u3059\u308b\u3068\u3044\u3046\u30eb\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092URL\u306b\u4ed8\u3051\u308b\u5834\u5408\u306e\u4f8b\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u25bc\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u305fURL\u306e\u4f8b\uff08\u5143\u306eURL\u306b\u306f\u4ed6\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u304c<strong>\u306a\u3044<\/strong>\u5834\u5408\uff09<br \/>\nhttps:\/\/example.com\/<strong>?utm_source= instagram&amp;utm_medium=social&amp;utm_campaign=2025_summersale<\/strong><\/p>\n<p>\u25bc\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u305fURL\u306e\u4f8b\uff08\u5143\u306eURL\u306b\u306f\u4ed6\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u304c<strong>\u3042\u308b<\/strong>\u5834\u5408\uff09<br \/>\nhttps:\/\/example.com\/?page=2<strong>&amp;utm_source= instagram&amp;utm_medium=social&amp;utm_campaign=2025_summersale<\/strong><\/p>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u904b\u7528\u7ba1\u7406\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u5143\u306eURL\u306b\u65e2\u306b\u5225\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3001\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5148\u307b\u3069\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u60c5\u5831\u3092GA4\u306b\u9001\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u25cf utm_source=instagram: \u6d41\u5165\u5143\u306f\u300cinstagram\u300d<br \/>\n\u25cf utm_medium=social: \u5a92\u4f53\u306f\u300csocial\uff08SNS\uff09\u300d\u3002<br \/>\n\u25cf utm_campaign=2025_summersale: \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306f\u300c2025\u5e74\u306e\u30b5\u30de\u30fc\u30bb\u30fc\u30eb\u300d<\/p>\n<p>\u4e3b\u306b\u4f7f\u308f\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u4ee5\u4e0b\u306e5\u3064\u3067\u3059\u3002\u7279\u306bsource, medium, campaign\u306e3\u3064\u306f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12425\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo3-620x322.png\" alt=\"\" width=\"620\" height=\"322\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo3-620x322.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo3-200x104.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo3-696x361.png 696w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo3-304x158.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo3-282x146.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/hyo3.png 902w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>URL\u3092\u624b\u52d5\u3067\u4f5c\u6210\u3059\u308b\u306e\u306f\u9593\u9055\u3044\u306e\u3082\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u300cCampaign URL Builder\u300d\u3068\u3044\u3046\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u306e\u304c\u7c21\u5358\u3067\u78ba\u5b9f\u3067\u3059\u3002<br \/>\n\u53c2\u7167\uff5c<a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\">Campaign URL Builder<\/a><br 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decoding=\"async\" class=\"alignnone size-full wp-image-12405\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/04_ga4report_cross_campaign.png\" alt=\"\" width=\"602\" height=\"176\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/04_ga4report_cross_campaign.png 602w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/04_ga4report_cross_campaign-200x58.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/04_ga4report_cross_campaign-304x89.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/04_ga4report_cross_campaign-282x82.png 282w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" 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