{"id":13114,"date":"2025-12-22T11:30:52","date_gmt":"2025-12-22T02:30:52","guid":{"rendered":"https:\/\/www.medix-inc.co.jp\/webbu\/?p=13114"},"modified":"2026-01-21T18:14:34","modified_gmt":"2026-01-21T09:14:34","slug":"cloud-ad_business_kpi","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-ad_business_kpi-13114","title":{"rendered":"\u5e83\u544a\u52b9\u679c\u306e\u53ef\u8996\u5316\u3092\u4e8b\u696d\u6210\u679c\u30d9\u30fc\u30b9\u3067\u3002BigQuery\u3068Looker Studio\u3067\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b3\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" 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href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-ad_business_kpi-13114\/#%E5%BA%83%E5%91%8A%E3%83%87%E3%83%BC%E3%82%BF%E3%82%84GA4%E3%83%87%E3%83%BC%E3%82%BF%E3%80%81%E4%BA%8B%E6%A5%AD%E6%88%90%E6%9E%9C%E3%83%87%E3%83%BC%E3%82%BF%E3%82%92%E3%81%A9%E3%81%86%E9%80%A3%E6%90%BA%E3%81%99%E3%82%8B%E3%81%8B\" >\u5e83\u544a\u30c7\u30fc\u30bf\u3084GA4\u30c7\u30fc\u30bf\u3001\u4e8b\u696d\u6210\u679c\u30c7\u30fc\u30bf\u3092\u3069\u3046\u9023\u643a\u3059\u308b\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-ad_business_kpi-13114\/#%E7%B4%90%E4%BB%98%E3%81%91%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\" >\u7d10\u4ed8\u3051\u306e\u4ed5\u7d44\u307f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-ad_business_kpi-13114\/#Step3%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E3%82%92%E5%8F%AF%E8%A6%96%E5%8C%96%E3%81%99%E3%82%8B\" >Step3\uff1a\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-ad_business_kpi-13114\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%AF%E3%81%98%E3%82%81%E3%81%AB\"><\/span>\u306f\u3058\u3081\u306b<span 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id=\"Web%E4%B8%8A%E3%81%AE%E6%95%B0%E5%80%A4%E3%81%AB%E6%83%91%E3%82%8F%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84\"><\/span>Web\u4e0a\u306e\u6570\u5024\u306b\u60d1\u308f\u3055\u308c\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8cc7\u6599\u8acb\u6c42\u3084\u521d\u56de\u8cfc\u5165\u3068\u3044\u3063\u305fWeb\u6210\u679c\u306e\u4ef6\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u5316\u7387\u3084\u7d99\u7d9a\u7387\u3068\u3044\u3063\u305f\u300c\u8cea\u300d\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e8b\u696d\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u8cea\u306e\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%B4%BB%E5%8B%95%E3%81%AE%E4%BE%A1%E5%80%A4%E3%82%92%E8%A8%BC%E6%98%8E%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4fa1\u5024\u3092\u8a3c\u660e\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u55b6\u696d\u90e8\u9580\u304c\u8ffd\u3046\u5546\u8ac7\u30fb\u6210\u7d04\u3084\u3001\u4e8b\u696d\u90e8\u9580\u304c\u7ba1\u7406\u3059\u308bLTV\u30fb\u58f2\u4e0a\u3068\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u7d10\u3065\u3051\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u3067\u5171\u901a\u306e\u6307\u6a19\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u3069\u308c\u3060\u3051\u6700\u7d42\u7684\u306a\u4e8b\u696d\u5229\u76ca\u306b\u5bc4\u4e0e\u3057\u305f\u304b\u3092\u660e\u78ba\u306b\u793a\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E6%A5%AD%E6%88%90%E6%9E%9C%E3%83%99%E3%83%BC%E3%82%B9%E3%81%AE%E5%BA%83%E5%91%8A%E8%A9%95%E4%BE%A1%EF%BC%9A3%E3%81%A4%E3%81%AE%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\"><\/span>\u4e8b\u696d\u6210\u679c\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u8a55\u4fa1\uff1a3\u3064\u306e\u30b9\u30c6\u30c3\u30d7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step1%EF%BC%9A%E6%A5%AD%E7%A8%AE%E5%88%A5%E3%81%AE%E4%BA%8B%E6%A5%AD%E6%88%90%E6%9E%9CKPI%E3%82%92%E6%AD%A3%E3%81%97%E3%81%8F%E5%AE%9A%E7%BE%A9%E3%81%99%E3%82%8B\"><\/span>Step1\uff1a\u696d\u7a2e\u5225\u306e\u4e8b\u696d\u6210\u679cKPI\u3092\u6b63\u3057\u304f\u5b9a\u7fa9\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c7\u30fc\u30bf\u7d71\u5408\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u307e\u305a\u306f\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u4f55\u3092\u6700\u7d42\u6210\u679c\u3068\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002\u696d\u7a2e\u306b\u3088\u3063\u3066\u898b\u308b\u3079\u304d\u6307\u6a19\u306e\u4e8b\u4f8b\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>BtoB\u4f01\u696d\uff1a\u5546\u8ac7\u5316\u6570\u3001\u6210\u7d04\u6570\u3001\u6210\u7d04CPA<br \/>\nEC\u30fb\u901a\u8ca9\uff1a\u5b9a\u671f\u52a0\u5165\u6570\u3001n\u30f6\u6708\u4ee5\u5185\u306e\u30ea\u30d4\u30fc\u30c8\u6570\u3001ROAS<br \/>\n\u4eba\u6750\u7d39\u4ecb\uff1a\u5c65\u6b74\u66f8\u767b\u9332\u6570\u3001\u6210\u7d04\u6570\u3001\u6210\u7d04CPA<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step2%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E3%82%92%E8%93%84%E7%A9%8D%E3%83%BB%E5%8F%AF%E8%A6%96%E5%8C%96%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E3%82%A2%E3%83%BC%E3%82%AD%E3%83%86%E3%82%AF%E3%83%81%E3%83%A3%E3%82%92%E6%95%B4%E3%81%88%E3%82%8B\"><\/span>Step2\uff1a\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u30fb\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u3092\u6574\u3048\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6b21\u306b\u3001\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\uff08\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\uff09\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u62c5\u5f53\u8005\u304c\u76f4\u9762\u3059\u308b\u624b\u52d5\u96c6\u8a08\u306e\u9650\u754c\u3092\u7a81\u7834\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30af\u30e9\u30a6\u30c9\u57fa\u76e4\u306e\u6d3b\u7528\u304c\u6700\u9069\u89e3\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E5%BE%93%E6%9D%A5%E3%81%AEExcel%E7%AE%A1%E7%90%86%E3%81%8B%E3%82%89%E8%84%B1%E5%8D%B4%E3%81%99%E3%81%B9%E3%81%8D%E7%90%86%E7%94%B1\"><\/span>\u5f93\u6765\u306eExcel\u7ba1\u7406\u304b\u3089\u8131\u5374\u3059\u3079\u304d\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u65e5\u3005\u84c4\u7a4d\u3055\u308c\u308b\u81a8\u5927\u306a\u5e83\u544a\u30c7\u30fc\u30bf\u3068\u57fa\u5e79\u30c7\u30fc\u30bf\u3092Excel\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306e\u307f\u3067\u624b\u52d5\u3067\u7a81\u304d\u5408\u308f\u305b\u7d9a\u3051\u308b\u306e\u306f\u3001\u5de5\u6570\u9762\u3067\u3082\u6b63\u78ba\u6027\u306e\u9762\u3067\u3082\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u91cf\u304c\u5897\u3048\u308b\u307b\u3069\u51e6\u7406\u306f\u91cd\u304f\u306a\u308a\u3001\u30df\u30b9\u3082\u767a\u751f\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u624b\u52d5\u96c6\u8a08\u306e\u75b2\u5f0a\u304b\u3089\u629c\u3051\u51fa\u3059\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u3067\u6e9c\u3081\u3066\u51e6\u7406\u3059\u308b\u5c02\u7528\u306e\u5834\u6240\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E8%87%AA%E5%8B%95%E5%8C%96%E3%82%92%E5%AE%9F%E7%8F%BE%E3%81%99%E3%82%8B%E3%83%87%E3%83%BC%E3%82%BF%E7%B5%B1%E5%90%88%E3%81%AE%E5%85%A8%E4%BD%93%E5%83%8F\"><\/span>\u81ea\u52d5\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u5168\u4f53\u50cf<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u4e8b\u696d\u6210\u679c\u3067\u306e\u5e83\u544a\u8a55\u4fa1\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u53d6\u5f97\u30fb\u7d71\u5408\u30fb\u53ef\u8996\u5316\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6271\u3046\u306e\u304b\u3001\u305d\u306e\u5168\u4f53\u50cf\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13250\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-scaled.png\" alt=\"\" width=\"1083\" height=\"462\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-scaled.png 2560w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-620x264.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-1024x436.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-200x85.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-1536x654.png 1536w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-2048x872.png 2048w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-774x330.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-304x130.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1_ver2-282x120.png 282w\" sizes=\"auto, (max-width: 1083px) 100vw, 1083px\" \/><\/p>\n<p>\u25a0\u6271\u3046\u30c7\u30fc\u30bf\uff1a<br \/>\n\u5e83\u544a\u5a92\u4f53\u30c7\u30fc\u30bf\uff1aGoogle\u3001Yahoo!\u3001Meta\uff08Facebook\/Instagram\uff09\u7b49\u306e\u5e83\u544a\u30b3\u30b9\u30c8\u3084\u5b9f\u7e3e\u3002<br \/>\nGA4\u30c7\u30fc\u30bf\uff1aWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3084\u6d41\u5165\u7d4c\u8def\u306e\u8a18\u9332\u3002<br \/>\n\u4e8b\u696d\u6210\u679c\u30c7\u30fc\u30bf\uff1aSFA\u3084\u57fa\u5e79DB\u306b\u4fdd\u7ba1\u3055\u308c\u3066\u3044\u308b\u5546\u8ac7\u30fb\u6210\u7d04\u30fb\u30ea\u30d4\u30fc\u30c8\u7b49\u306e\u5b9f\u7e3e\u3002<\/p>\n<p>\u25a0\u4f7f\u7528\u3059\u308b\u30c4\u30fc\u30eb\uff1a<br \/>\nETL\u30c4\u30fc\u30eb\uff1a\u5404\u5e83\u544a\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u3067\u53d6\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30cd\u30af\u30bf\u3002<br \/>\nGoogle BigQuery\uff1a\u30d0\u30e9\u30d0\u30e9\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u7b87\u6240\u306b\u96c6\u7d04\u3057\u3001\u7d10\u3065\u3051\u3066\u4fdd\u7ba1\u3059\u308b\u7d71\u5408\uff08DWH\uff09\u306e\u7bb1\u3002<br \/>\nLooker Studio\uff1a\u7d71\u5408\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u30b0\u30e9\u30d5\u3084\u8868\u3068\u3057\u3066\u8868\u73fe\u3059\u308b\u53ef\u8996\u5316\uff08BI\uff09\u306e\u5834\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9CBigQuery%C3%97Looker_Studio%E3%81%AA%E3%81%AE%E3%81%8B\"><\/span>\u306a\u305cBigQuery\u00d7Looker Studio\u306a\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u30fb\u7d71\u5408\u3059\u308b\u7bb1\u306b\u306fGoogle BigQuery\u3092\u3001\u53ef\u8996\u5316\u3059\u308b\u5834\u306b\u306fLooker Studio\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<p>Google BigQuery\uff1a\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3082\u6570\u79d2\u3067\u51e6\u7406\u3067\u304d\u308b\u9ad8\u901f\u6027\u3092\u6301\u3061\u3001Excel\u3067\u306f\u56f0\u96e3\u306a\u5927\u91cf\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u3082\u5bb9\u6613\u306b\u6271\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u5c06\u6765\u7684\u306aAI\u6d3b\u7528\u3082\u898b\u636e\u3048\u305f\u62e1\u5f35\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Looker Studio\uff1aBigQuery\u3068\u306e\u63a5\u7d9a\u304c\u30b9\u30e0\u30fc\u30ba\u3067\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308c\u3070\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308bBI\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4f4e\u30b3\u30b9\u30c8\u304b\u3064\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u69cb\u7bc9\u3092\u958b\u59cb\u3067\u304d\u308b\u70b9\u304c\u5927\u304d\u306a\u5229\u70b9\u3067\u3059\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E3%83%87%E3%83%BC%E3%82%BF%E3%82%84GA4%E3%83%87%E3%83%BC%E3%82%BF%E3%80%81%E4%BA%8B%E6%A5%AD%E6%88%90%E6%9E%9C%E3%83%87%E3%83%BC%E3%82%BF%E3%82%92%E3%81%A9%E3%81%86%E9%80%A3%E6%90%BA%E3%81%99%E3%82%8B%E3%81%8B\"><\/span>\u5e83\u544a\u30c7\u30fc\u30bf\u3084GA4\u30c7\u30fc\u30bf\u3001\u4e8b\u696d\u6210\u679c\u30c7\u30fc\u30bf\u3092\u3069\u3046\u9023\u643a\u3059\u308b\u304b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u6700\u521d\u304b\u3089\u8907\u96d1\u306a\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u3092\u76ee\u6307\u3059\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u6b21\u306e\u3088\u3046\u306a\u904b\u7528\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u9023\u643a\uff1a\u8907\u6570\u306e\u5a92\u4f53\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u3067BigQuery\u306b\u96c6\u7d04\u3059\u308b\u305f\u3081\u306b\u306f\u3001API\u9023\u643a\u304c\u53ef\u80fd\u306aETL\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u65e5\u3005\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u81ea\u52d5\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>GA4\u30c7\u30fc\u30bf\u306e\u9023\u643a\uff1aGA4\u306b\u306fBigQuery\u3078\u306e\u76f4\u63a5\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u6a5f\u80fd\u304c\u6a19\u6e96\u3067\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u7c21\u5358\u306a\u64cd\u4f5c\u3067\u3059\u3050\u306b\u9023\u643a\u8a2d\u5b9a\u304c\u3067\u304d\u3001Web\u30b5\u30a4\u30c8\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u3092BigQuery\u3078\u81ea\u52d5\u7684\u306b\u84c4\u7a4d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4e8b\u696d\u6210\u679c\u30c7\u30fc\u30bf\u306e\u9023\u643a\uff1a\u3053\u3053\u304c\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u306e\u809d\u3067\u3059\u3002\u8907\u96d1\u306a\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u306f\u5f8c\u56de\u3057\u306b\u3057\u3001\u307e\u305a\u306f\u300c\u7d10\u4ed8\u3051ID\uff08\u8cfc\u5165ID\u3084\u30ea\u30fc\u30c9ID\uff09\u300d\u300c\u6210\u679c\u767a\u751f\u65e5\u300d\u300c\u6210\u679c\u540d\u300d\u3068\u3044\u3063\u305f\u6700\u4f4e\u9650\u5fc5\u8981\u306a\u9805\u76ee\u3060\u3051\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u66f8\u304d\u51fa\u3057\u3001BigQuery\u306b\u9023\u643a\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u904b\u7528\u304b\u3089\u59cb\u3081\u307e\u3059\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E7%B4%90%E4%BB%98%E3%81%91%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\"><\/span>\u7d10\u4ed8\u3051\u306e\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u30d0\u30e9\u30d0\u30e9\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u3069\u306e\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u6210\u7d04\u306b\u81f3\u3063\u305f\u304b\u30921\u5bfe1\u3067\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e2\u6bb5\u968e\u306e\u7d10\u4ed8\u3051\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13116\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14-620x308.png\" alt=\"\" width=\"620\" height=\"308\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14-620x308.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14-1024x509.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14-200x99.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14-727x361.png 727w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14-304x151.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14-282x140.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2-14.png 1121w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>\u5e83\u544a\u30c7\u30fc\u30bf\u3068GA4\u30c7\u30fc\u30bf\u306e\u7d10\u4ed8\u3051\uff1a\u5e83\u544a\u306e\u5165\u7a3f\u5148URL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001GA4\u5074\u3067\u3069\u306e\u5a92\u4f53\u306e\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u6765\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3092\u5224\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>GA4\u30c7\u30fc\u30bf\u3068\u4e8b\u696d\u6210\u679c\u30c7\u30fc\u30bf\u306e\u7d10\u4ed8\u3051\uff1aWeb\u30b5\u30a4\u30c8\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8cc7\u6599\u8acb\u6c42\u3084\u8cfc\u5165\uff09\u6642\u306b\u3001\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u3084SFA\u304b\u3089\u767a\u884c\u3055\u308c\u308b\u4e00\u610f\u306eID\uff08\u8cfc\u5165ID\u30fb\u30ea\u30fc\u30c9ID\uff09\u3092\u3001GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u53d6\u5f97\u3059\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306eID\u3092\u5171\u901a\u306e\u30ad\u30fc\u306b\u3059\u308b\u3053\u3068\u3067\u3001GA4\u306b\u84c4\u7a4d\u3055\u308c\u305f\u5e83\u544a\u6d41\u5165\u30c7\u30fc\u30bf\u3068\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u7b49\u3067\u7528\u610f\u3057\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u6210\u7d04\u30c7\u30fc\u30bf\u3092BigQuery\u4e0a\u3067\u6b63\u78ba\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step3%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E3%82%92%E5%8F%AF%E8%A6%96%E5%8C%96%E3%81%99%E3%82%8B\"><\/span>Step3\uff1a\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c7\u30fc\u30bf\u304c\u7d71\u5408\u3055\u308c\u305f\u3089\u3001\u8ab0\u3082\u304c\u76f4\u611f\u7684\u306b\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u5358\u306b\u6570\u5b57\u3092\u8ffd\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u5a92\u4f53\u3054\u3068\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3084\u3001\u4e8b\u696d\u6210\u679c\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u4e00\u76ee\u3067\u5224\u65ad\u3067\u304d\u308b\u308f\u304b\u308a\u3084\u3059\u3044\u53ef\u8996\u5316\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13117\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3-13.png\" alt=\"\" width=\"565\" height=\"331\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3-13.png 565w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3-13-200x117.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3-13-304x178.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3-13-282x165.png 282w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>\u53c2\u8003\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4f8b\uff1a<a href=\"https:\/\/lookerstudio.google.com\/reporting\/129304ea-0aa9-405b-98da-563f69001953\/page\/p_djkhsg57xd\" target=\"_blank\" rel=\"noopener\">\u30a2\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u30b5\u30f3\u30d7\u30eb<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u6765\u306eWeb\u4e0a\u306eCPA\u8a55\u4fa1\u3092\u5352\u696d\u3057\u3001\u6210\u7d04\u3084LTV\u3068\u3044\u3063\u305f\u4e8b\u696d\u6210\u679c\u306b\u57fa\u3065\u304f\u672c\u8cea\u7684\u306a\u6295\u8cc7\u5224\u65ad\u3078\u3068\u30b7\u30d5\u30c8\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u624b\u5143\u306b\u3042\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u30a8\u30f3\u30b8\u30cb\u30a2\u306b\u3088\u308b\u5927\u898f\u6a21\u306a\u958b\u767a\u3092\u5f85\u305f\u305a\u3068\u3082\u3001\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u30c7\u30fc\u30bf\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u7b49\u3067\u7ba1\u7406\u3057\u3001BigQuery\u3068Looker Studio\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u74b0\u5883\u306f\u69cb\u7bc9\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5206\u6790\u3068\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u6642\u9593\u3092\u78ba\u4fdd\u3057\u3001\u4e8b\u696d\u306e\u78ba\u5b9f\u306a\u6210\u9577\u306b\u7e4b\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u306f\u3058\u3081\u306b \u5e83\u544a\u306e\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u306f\u76ee\u6a19\u3092\u30af\u30ea\u30a2\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u306a\u305c\u304b\u5b9f\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u591a\u304f\u306e\u5e83\u544a\u904b\u7528\u3067\u306f\u3001\u5a92\u4f53\u7ba1\u7406\u753b\u9762\u4e0a\u306eCPA\u3092\u6307\u6a19\u306b\u6700\u9069\u5316\u3092\u884c\u3044\u307e\u3059\u304c [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":13118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[167,134,133,147,172,173,44,53,52],"class_list":["post-13114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-cloud-bi","tag-bi","tag-bigquery","tag-ga4","tag-looker-studio","tag-172","tag-173","tag-utilizing-data","tag-ad-improvement","tag-ad-operations"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/13114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/comments?post=13114"}],"version-history":[{"count":8,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/13114\/revisions"}],"predecessor-version":[{"id":13251,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/13114\/revisions\/13251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media\/13118"}],"wp:attachment":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media?parent=13114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/categories?post=13114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/tags?post=13114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}