{"id":13170,"date":"2025-12-25T10:22:26","date_gmt":"2025-12-25T01:22:26","guid":{"rendered":"https:\/\/www.medix-inc.co.jp\/webbu\/?p=13170"},"modified":"2026-01-21T18:14:33","modified_gmt":"2026-01-21T09:14:33","slug":"cloud-bq-1","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170","title":{"rendered":"GA4\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u3044\u300c\u9867\u5ba2\u306e\u30ea\u30a2\u30eb\u300d\u3092\u898b\u629c\u304f\uff01BigQuery\u3067\u5b9f\u73fe\u3059\u308b\u81ea\u7531\u306a\u5206\u6790\u3068\u30c7\u30fc\u30bf\u7d71\u5408"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%E3%81%AF%E3%81%98%E3%82%81%E3%81%AB\" >\u306f\u3058\u3081\u306b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%E3%80%8CSQL%E3%80%8D%E3%81%A7%E5%AE%9F%E7%8F%BE%E3%81%99%E3%82%8B%E8%87%AA%E7%94%B1%E3%81%AA%E5%88%86%E6%9E%90\" >\u300cSQL\u300d\u3067\u5b9f\u73fe\u3059\u308b\u81ea\u7531\u306a\u5206\u6790<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%EF%BC%91%EF%BC%8C%E6%A4%9C%E8%A8%8E%E6%9C%9F%E9%96%93%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E3%82%BF%E3%82%A4%E3%83%A0%E5%88%86%E6%9E%90\" >\uff11\uff0c\u691c\u8a0e\u671f\u9593\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%EF%BC%92%EF%BC%8C%E5%95%86%E5%93%81%E5%90%8C%E5%A3%AB%E3%81%AE%E3%83%90%E3%82%B9%E3%82%B1%E3%83%83%E3%83%88%E5%88%86%E6%9E%90\" >\uff12\uff0c\u5546\u54c1\u540c\u58eb\u306e\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%E3%80%8C%E3%83%87%E3%83%BC%E3%82%BF%E7%B5%B1%E5%90%88%E3%80%8D%E3%81%A7%E8%A6%8B%E3%81%88%E3%82%8B%E7%9C%9F%E3%81%AEROI\" >\u300c\u30c7\u30fc\u30bf\u7d71\u5408\u300d\u3067\u898b\u3048\u308b\u771f\u306eROI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%EF%BC%91%EF%BC%8C%E5%BA%83%E5%91%8A%E3%82%B3%E3%82%B9%E3%83%88%E3%83%87%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AE%E7%B5%B1%E5%90%88%E3%81%AB%E3%82%88%E3%82%8B%E3%80%8CROAS%E3%80%8D%E3%81%AE%E4%B8%80%E5%85%83%E7%AE%A1%E7%90%86\" >\uff11\uff0c\u5e83\u544a\u30b3\u30b9\u30c8\u30c7\u30fc\u30bf\u3068\u306e\u7d71\u5408\u306b\u3088\u308b\u300cROAS\u300d\u306e\u4e00\u5143\u7ba1\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%EF%BC%92%EF%BC%8C%E3%82%AA%E3%83%95%E3%83%A9%E3%82%A4%E3%83%B3%E3%83%87%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%81%AB%E3%82%88%E3%82%8B%E3%80%8C%E5%AE%9F%E5%88%A9%E3%80%8D%E3%81%AE%E5%8F%AF%E8%A6%96%E5%8C%96\" >\uff12\uff0c\u30aa\u30d5\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u306b\u3088\u308b\u300c\u5b9f\u5229\u300d\u306e\u53ef\u8996\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/cloud-bq-1-13170\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%AF%E3%81%98%E3%82%81%E3%81%AB\"><\/span>\u306f\u3058\u3081\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u73fe\u5728\u3001\u591a\u304f\u306e\u4f01\u696d\u304cWeb\u89e3\u6790\u306e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3068\u3057\u3066Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08GA4\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u65e5\u3005\u306e\u904b\u7528\u306e\u4e2d\u3067\u300c\u7ba1\u7406\u753b\u9762\uff08UI\uff09\u306e\u30ec\u30dd\u30fc\u30c8\u3060\u3051\u3067\u306f\u3001\u672c\u5f53\u306b\u77e5\u308a\u305f\u3044\u3053\u3068\u304c\u898b\u3048\u3066\u3053\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u306f\u3001\u6c7a\u307e\u3063\u305f\u6307\u6a19\u3092\u7d20\u65e9\u304f\u78ba\u8a8d\u3059\u308b\u306b\u306f\u4fbf\u5229\u3067\u3059\u304c\u3001\u3042\u304f\u307e\u3067\u300cGoogle\u304c\u6c7a\u3081\u305f\u5b9a\u7fa9\u300d\u306e\u4e2d\u3067\u306e\u5206\u6790\u306b\u9650\u3089\u308c\u307e\u3059\u3002\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u6df1\u304f\u8e0f\u307f\u8fbc\u3093\u3060\u5206\u6790\u3084\u3001\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9ad8\u5ea6\u306a\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046\u306b\u306f\u3001GA4\u306e\u30c7\u30fc\u30bf\u3092BigQuery\uff08\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\uff09\u3078\u9023\u643a\u3057\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u6b66\u5668\u3068\u3057\u3066\u3001BigQuery\u3092\u6d3b\u7528\u3059\u308b\u610f\u7fa9\u3068\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8CSQL%E3%80%8D%E3%81%A7%E5%AE%9F%E7%8F%BE%E3%81%99%E3%82%8B%E8%87%AA%E7%94%B1%E3%81%AA%E5%88%86%E6%9E%90\"><\/span>\u300cSQL\u300d\u3067\u5b9f\u73fe\u3059\u308b\u81ea\u7531\u306a\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GA4\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3066\u3044\u3066\u3001\u300c\u3082\u3063\u3068\u7d30\u304b\u3044\u6761\u4ef6\u3067\u7d5e\u308a\u8fbc\u307f\u305f\u3044\u306e\u306b\u300d\u300c\u3053\u306e\u6570\u5024\u306e\u5b9a\u7fa9\u3001\u30a6\u30c1\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u306f\u5c11\u3057\u9055\u3046\u306a\u300d\u3068\u611f\u3058\u308b\u5834\u9762\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>BigQuery\u5c0e\u5165\u306e\u6700\u5927\u306e\u4fa1\u5024\u306e\u4e00\u3064\u306f\u3001\u305d\u3046\u3057\u305f\u300c\u7ba1\u7406\u753b\u9762\u306e\u5236\u7d04\u300d\u3092\u7a81\u7834\u3067\u304d\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001BigQuery\u3067\u306f\u3001GA4\u306e\u30ed\u30fc\u30c7\u30fc\u30bf\uff08\u751f\u30c7\u30fc\u30bf\uff09\u306b\u5bfe\u3057\u3001SQL\u3068\u3044\u3046\u8a00\u8a9e\u3092\u64cd\u4f5c\u3057\u3066\u300c\u96c6\u8a08\u306e\u30eb\u30fc\u30eb\uff08\u5b9a\u7fa9\uff09\u300d\u3092\u81ea\u7531\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u7528\u3044\u308b\u3053\u3068\u306b\u3088\u308a\u300c\u81ea\u793e\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308b\u5b9a\u7fa9\u300d\u3067\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306bSQL\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3069\u306e\u3088\u3046\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u304b\u3001EC\u30b5\u30a4\u30c8\u3092\u4f8b\u306b2\u3064\u306e\u5206\u6790\u6d3b\u7528\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%91%EF%BC%8C%E6%A4%9C%E8%A8%8E%E6%9C%9F%E9%96%93%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E3%82%BF%E3%82%A4%E3%83%A0%E5%88%86%E6%9E%90\"><\/span>\uff11\uff0c\u691c\u8a0e\u671f\u9593\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300c\u521d\u56de\u8a2a\u554f\u304b\u3089\u8cfc\u5165\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u308c\u304f\u3089\u3044\u306e\u6642\u9593\u3092\u304b\u3051\u3066\u3044\u308b\u306e\u304b\uff1f\u300d<br \/>\n\u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u3001GA4\u306e\u6a19\u6e96\u6a5f\u80fd\u3060\u3051\u3067\u6b63\u78ba\u306b\u7b54\u3048\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002\u6a19\u6e96\u6a5f\u80fd\u3067\u3082\u65e5\u6570\u306e\u6982\u7b97\u306f\u51fa\u305b\u307e\u3059\u304c\u3001\u8a73\u7d30\u306a\u7c92\u5ea6\u3067\u306e\u5206\u6790\u306b\u306f\u5411\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>BigQuery\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u300c\u521d\u56de\u8a2a\u554f\u306e\u65e5\u6642\u300d\u3068\u300c\u8cfc\u5165\u306e\u65e5\u6642\u300d\u306e\u5dee\u5206\u3092\u6b63\u78ba\u306b\u8a08\u7b97\u3057\u3001\u5206\u5e03\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\uff1c\u4f8b\uff1e<br \/>\n\u8cfc\u5165\u304c\u767a\u751f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u3001<br \/>\n\u2022 \u5373\u6c7a\u5c64\uff08\u5f53\u65e5\u8cfc\u5165\uff09<br \/>\n\u2022 \u77ed\u671f\u691c\u8a0e\u5c64\uff08\uff17\u65e5\u4ee5\u5185\uff09<br \/>\n\u2022 \u4e2d\u671f\u691c\u8a0e\u5c64\uff08\uff18\u65e5\u304b\u3089\uff12\uff19\u65e5\uff09<br \/>\n\u2022 \u9577\u671f\u691c\u8a0e\u5c64\uff08\uff13\uff10\u65e5\u4ee5\u4e0a\uff09<br \/>\n\u306e4\u7a2e\u985e\u306b\u5206\u985e\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u671f\u9593\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u305f\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13174\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2-441x620.png\" alt=\"\" width=\"441\" height=\"620\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2-441x620.png 441w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2-729x1024.png 729w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2-142x200.png 142w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2-257x361.png 257w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2-152x214.png 152w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2-185x260.png 185w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/29d3bc99193cb0b837fb8cc53f050ae5-2.png 779w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/>SQL<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13175\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/cbf5b9f60da99bf791c0aa12a770f429-2-620x111.png\" alt=\"\" width=\"620\" height=\"111\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/cbf5b9f60da99bf791c0aa12a770f429-2-620x111.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/cbf5b9f60da99bf791c0aa12a770f429-2-200x36.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/cbf5b9f60da99bf791c0aa12a770f429-2-774x138.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/cbf5b9f60da99bf791c0aa12a770f429-2-304x54.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/cbf5b9f60da99bf791c0aa12a770f429-2-282x50.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/cbf5b9f60da99bf791c0aa12a770f429-2.png 957w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/>\u51fa\u529b\u7d50\u679c<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u5373\u6c7a\u5c64\u304c\u591a\u3044\u306e\u3067\u30af\u30fc\u30dd\u30f3\u65bd\u7b56\u3092\u3055\u3089\u306b\u5f37\u5316\u3059\u308b\u300d\u300c\u9577\u671f\u691c\u8a0e\u5c64\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3067\u5546\u54c1\u306e\u9b45\u529b\u3092\u5553\u8499\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3001\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304c\u7acb\u6848\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%92%EF%BC%8C%E5%95%86%E5%93%81%E5%90%8C%E5%A3%AB%E3%81%AE%E3%83%90%E3%82%B9%E3%82%B1%E3%83%83%E3%83%88%E5%88%86%E6%9E%90\"><\/span>\uff12\uff0c\u5546\u54c1\u540c\u58eb\u306e\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4\u306e\u300ce\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u300c\u5546\u54c1A\u304c\u4f55\u500b\u58f2\u308c\u305f\u304b\u300d\u300c\u5546\u54c1B\u306e\u53ce\u76ca\u306f\u3044\u304f\u3089\u304b\u300d\u3068\u3044\u3046\u500b\u5225\u306e\u6210\u7e3e\u306f\u5206\u304b\u308a\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u300c\u5546\u54c1A\u3092\u8cb7\u3063\u305f\u4eba\u306f\u3001\u540c\u6642\u306b\u5546\u54c1B\u3092\u8cb7\u3046\u50be\u5411\u304c\u5f37\u3044\u300d\u3068\u3044\u3046\u5546\u54c1\u9593\u306e\u7d44\u307f\u5408\u308f\u305b\uff08\u76f8\u95a2\u95a2\u4fc2\uff09\u307e\u3067\u306f\u7c21\u5358\u306b\u306f\u51fa\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>BigQuery\u3092\u4f7f\u3048\u3070\u30011\u56de\u306e\u6c7a\u6e08\uff08\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\uff09\u306e\u4e2d\u306b\u542b\u307e\u308c\u308b\u5546\u54c1\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3057\u3001\u300c\u4e00\u7dd2\u306b\u8cb7\u308f\u308c\u3084\u3059\u3044\u5546\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u300d\u3092\u62bd\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\uff1c\u4f8b\uff1e<br \/>\n\u5168\u3066\u306e\u6ce8\u6587\u30c7\u30fc\u30bf\u3092\u7dcf\u5f53\u305f\u308a\u3067\u30c1\u30a7\u30c3\u30af\u3057\u3001\u30bb\u30c3\u30c8\u8cfc\u5165\u304c\u591a\u3044\u7d44\u307f\u5408\u308f\u305b\u30c8\u30c3\u30d710\u3092\u62bd\u51fa\u3057\u305f\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13171\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5e4896966c9944fcf00890f4502605bf-2-531x620.png\" alt=\"\" width=\"531\" height=\"620\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5e4896966c9944fcf00890f4502605bf-2-531x620.png 531w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5e4896966c9944fcf00890f4502605bf-2-171x200.png 171w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5e4896966c9944fcf00890f4502605bf-2-309x361.png 309w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5e4896966c9944fcf00890f4502605bf-2-183x214.png 183w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5e4896966c9944fcf00890f4502605bf-2-223x260.png 223w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5e4896966c9944fcf00890f4502605bf-2.png 776w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/>SQL<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13172\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1efad1b5aa917a846fa5b3fc11367269-2-620x127.png\" alt=\"\" width=\"620\" height=\"127\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1efad1b5aa917a846fa5b3fc11367269-2-620x127.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1efad1b5aa917a846fa5b3fc11367269-2-200x41.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1efad1b5aa917a846fa5b3fc11367269-2-774x159.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1efad1b5aa917a846fa5b3fc11367269-2-304x62.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1efad1b5aa917a846fa5b3fc11367269-2-282x58.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1efad1b5aa917a846fa5b3fc11367269-2.png 859w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/>\u51fa\u529b\u7d50\u679c<\/p>\n<p>\u3053\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3067\u300c\u3088\u304f\u4e00\u7dd2\u306b\u8cfc\u5165\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u300d\u3068\u3057\u3066\u30ec\u30b3\u30e1\u30f3\u30c9\u8868\u793a\u3092\u884c\u3063\u305f\u308a\u3001\u30bb\u30c3\u30c8\u5546\u54c1\u3068\u3057\u3066\u30d1\u30c3\u30b1\u30fc\u30b8\u8ca9\u58f2\u3092\u884c\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u3092\u72d9\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E3%83%87%E3%83%BC%E3%82%BF%E7%B5%B1%E5%90%88%E3%80%8D%E3%81%A7%E8%A6%8B%E3%81%88%E3%82%8B%E7%9C%9F%E3%81%AEROI\"><\/span>\u300c\u30c7\u30fc\u30bf\u7d71\u5408\u300d\u3067\u898b\u3048\u308b\u771f\u306eROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u30c7\u30fc\u30bf\uff08GA4\uff09\u306f\u3001\u9867\u5ba2\u63a5\u70b9\u306e\u3042\u304f\u307e\u3067\u300c\u4e00\u90e8\u300d\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u6210\u679c\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3001GA4\u306e\u5916\u306b\u3042\u308b\u60c5\u5831\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u305d\u3046\u3057\u305f\u5834\u9762\u306b\u304a\u3044\u3066\u3082\u5f79\u7acb\u3064\u306e\u304cBigQuery\u3067\u3059\u3002BigQuery\u3092\u300c\u30c7\u30fc\u30bf\u7d71\u5408\u30cf\u30d6\u300d\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u3084\u8ca9\u58f2\u7ba1\u7406\u30c7\u30fc\u30bf\u306a\u3069\u306e\u5206\u65ad\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u7e4b\u304e\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u7d4c\u55b6\u8996\u70b9\u306b\u8fd1\u3044\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%91%EF%BC%8C%E5%BA%83%E5%91%8A%E3%82%B3%E3%82%B9%E3%83%88%E3%83%87%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AE%E7%B5%B1%E5%90%88%E3%81%AB%E3%82%88%E3%82%8B%E3%80%8CROAS%E3%80%8D%E3%81%AE%E4%B8%80%E5%85%83%E7%AE%A1%E7%90%86\"><\/span>\uff11\uff0c\u5e83\u544a\u30b3\u30b9\u30c8\u30c7\u30fc\u30bf\u3068\u306e\u7d71\u5408\u306b\u3088\u308b\u300cROAS\u300d\u306e\u4e00\u5143\u7ba1\u7406<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001Google\u5e83\u544a\u4ee5\u5916\u306b\u3082\u3001Yahoo!\u5e83\u544a\u3001Meta\uff08Facebook\/Instagram\uff09\u3001LINE\u5e83\u544a\u306a\u3069\u8907\u6570\u306e\u5a92\u4f53\u3092\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3057\u304b\u3057\u3001GA4\u306b\u306fGoogle\u4ee5\u5916\u306e\u5e83\u544a\u30b3\u30b9\u30c8\u306f\u81ea\u52d5\u3067\u306f\u9023\u643a\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>BigQuery\u4e0a\u3067\u3001\u5404\u5a92\u4f53\u306e\u300c\u30b3\u30b9\u30c8\u30c7\u30fc\u30bf\u300d\u3068\u3001GA4\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u300d\u3092\u7a81\u304d\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5a92\u4f53\u6a2a\u65ad\u3067\u306eCPA\uff08\u7372\u5f97\u5358\u4fa1\uff09\u3084ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u4e00\u3064\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u3069\u306e\u5a92\u4f53\u304c\u6700\u3082\u52b9\u7387\u3088\u304f\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u540c\u3058\u57fa\u6e96\u3067\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u304c\u8fc5\u901f\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%92%EF%BC%8C%E3%82%AA%E3%83%95%E3%83%A9%E3%82%A4%E3%83%B3%E3%83%87%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%81%AB%E3%82%88%E3%82%8B%E3%80%8C%E5%AE%9F%E5%88%A9%E3%80%8D%E3%81%AE%E5%8F%AF%E8%A6%96%E5%8C%96\"><\/span>\uff12\uff0c\u30aa\u30d5\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u306b\u3088\u308b\u300c\u5b9f\u5229\u300d\u306e\u53ef\u8996\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>EC\u30b5\u30a4\u30c8\u306a\u3069\u3067\u306f\u3001Web\u4e0a\u3067\u300c\u6ce8\u6587\u5b8c\u4e86\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u300d\u3068\u306a\u3063\u3066\u3082\u3001\u305d\u306e\u5f8c\u306b\u300c\u30ad\u30e3\u30f3\u30bb\u30eb\u300d\u3084\u300c\u8fd4\u54c1\u300d\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002GA4\u4e0a\u306e\u6570\u5024\u3060\u3051\u3092\u8ffd\u3063\u3066\u3044\u308b\u3068\u3001\u3053\u308c\u3089\u304c\u8003\u616e\u3055\u308c\u305a\u3001\u5b9f\u969b\u306e\u58f2\u4e0a\u3068\u4e56\u96e2\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>BigQuery\u306b\u304a\u3044\u3066\u3001GA4\u306e\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3ID\u3084\u4f1a\u54e1ID\u3092\u30ad\u30fc\u3068\u3057\u3066\u3001\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\uff08\u8ca9\u58f2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3001\u306a\u3069\uff09\u306e\u30c7\u30fc\u30bf\u3068\u9023\u643a\u3055\u305b\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u2022 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size-medium\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/7d6fddc4d5f4457e598413974089fe73-620x157.jpg\" alt=\"\" width=\"620\" height=\"157\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/7d6fddc4d5f4457e598413974089fe73-620x157.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/7d6fddc4d5f4457e598413974089fe73-200x51.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/7d6fddc4d5f4457e598413974089fe73-774x196.jpg 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/7d6fddc4d5f4457e598413974089fe73-304x77.jpg 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/7d6fddc4d5f4457e598413974089fe73-282x72.jpg 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/7d6fddc4d5f4457e598413974089fe73.jpg 800w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span 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