{"id":13409,"date":"2026-01-23T10:38:36","date_gmt":"2026-01-23T01:38:36","guid":{"rendered":"https:\/\/www.medix-inc.co.jp\/webbu\/?p=13409"},"modified":"2026-02-10T10:31:14","modified_gmt":"2026-02-10T01:31:14","slug":"kgi-kpi-design-guide","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409","title":{"rendered":"\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u7b2c\u4e00\u6b69\uff01\u8ff7\u5b50\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306eKGI\u30fbKPI\u8a2d\u8a08\u306e\u8003\u3048\u65b9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#%E3%81%AF%E3%81%98%E3%82%81%E3%81%AB\" >\u306f\u3058\u3081\u306b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#1_KGI%E3%83%BBKPI%E3%81%A8%E3%81%AF%EF%BC%9F%E8%A8%AD%E8%A8%88%E5%89%8D%E3%81%AB%E7%9F%A5%E3%81%A3%E3%81%A6%E3%81%8A%E3%81%8F%E3%81%B9%E3%81%8D%E5%AE%9A%E7%BE%A9%E3%81%A8%E9%96%A2%E4%BF%82%E6%80%A7\" >1. KGI\u30fbKPI\u3068\u306f\uff1f\u8a2d\u8a08\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u5b9a\u7fa9\u3068\u95a2\u4fc2\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#2_%E3%81%AA%E3%81%9C%E4%BB%8A%E3%80%8CKGI%E3%83%BBKPI%E8%A8%AD%E8%A8%88%E3%80%8D%E3%81%8C%E9%87%8D%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E6%B4%BB%E7%94%A8%E3%81%AE%E3%83%9E%E3%82%A4%E3%83%B3%E3%83%89%E3%82%BB%E3%83%83%E3%83%88\" >2. \u306a\u305c\u4eca\u300cKGI\u30fbKPI\u8a2d\u8a08\u300d\u304c\u91cd\u8981\u306a\u306e\u304b\uff1a\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#3_%E5%A4%B1%E6%95%97%E3%81%97%E3%81%AA%E3%81%84%E3%80%8CKGI%E3%83%BBKPI%E8%A8%AD%E8%A8%88%E3%80%8D%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA5%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\" >3. \u5931\u6557\u3057\u306a\u3044\u300cKGI\u30fbKPI\u8a2d\u8a08\u300d\u306e\u5177\u4f53\u7684\u306a5\u30b9\u30c6\u30c3\u30d7<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#%E2%91%A0_%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%81%AE%E6%9C%80%E7%B5%82%E3%82%B4%E3%83%BC%E3%83%AB%EF%BC%88KGI%EF%BC%89%E3%82%92%E7%A2%BA%E5%AE%9A%E3%81%95%E3%81%9B%E3%82%8B\" >\u2460 \u30d3\u30b8\u30cd\u30b9\u306e\u6700\u7d42\u30b4\u30fc\u30eb\uff08KGI\uff09\u3092\u78ba\u5b9a\u3055\u305b\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#%E2%91%A1_KPI%E3%83%84%E3%83%AA%E3%83%BC%E3%82%92%E4%BD%9C%E6%88%90%E3%81%97%E3%80%81%E8%A6%81%E7%B4%A0%E3%82%92%E5%88%86%E8%A7%A3%E3%81%99%E3%82%8B\" >\u2461 KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u3001\u8981\u7d20\u3092\u5206\u89e3\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#%E2%91%A2_%E3%80%8CSMART%E3%81%AE%E6%B3%95%E5%89%87%E3%80%8D%E3%81%A7%E6%8C%87%E6%A8%99%E3%82%92%E7%B2%BE%E6%9F%BB%E3%81%99%E3%82%8B\" >\u2462 \u300cSMART\u306e\u6cd5\u5247\u300d\u3067\u6307\u6a19\u3092\u7cbe\u67fb\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#%E2%91%A3_%E7%8F%BE%E5%A0%B4%E3%81%8C%E3%80%8C%E6%93%8D%E4%BD%9C%E5%8F%AF%E8%83%BD%E3%80%8D%E3%81%AA%E6%8C%87%E6%A8%99%E3%82%92KPI%E3%81%AB%E9%81%B8%E3%81%B6\" >\u2463 \u73fe\u5834\u304c\u300c\u64cd\u4f5c\u53ef\u80fd\u300d\u306a\u6307\u6a19\u3092KPI\u306b\u9078\u3076<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#%E2%91%A4_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E3%83%A2%E3%83%8B%E3%82%BF%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%A8%E8%A6%8B%E7%9B%B4%E3%81%97%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF%E3%82%92%E4%BD%9C%E3%82%8B\" >\u2464 \u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u898b\u76f4\u3057\u306e\u4ed5\u7d44\u307f\u3092\u4f5c\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#4_%E3%80%90%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E5%88%A5%E3%80%91KGI%E3%83%BBKPI%E8%A8%AD%E8%A8%88%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E8%A6%96%E7%82%B9%E3%81%AE%E4%BE%8B\" >4. \u3010\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u5225\u3011KGI\u30fbKPI\u8a2d\u8a08\u306b\u304a\u3051\u308b\u8996\u70b9\u306e\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%9A%E5%A5%91%E7%B4%84%E3%83%BB%E7%B6%99%E7%B6%9A%E3%81%AE%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%82%92%E8%BF%BD%E3%81%86%E4%BE%8B\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u5951\u7d04\u30fb\u7d99\u7d9a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8ffd\u3046\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#BtoC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%9A%E8%B3%BC%E5%85%A5%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%A8%E9%A1%A7%E5%AE%A2%E3%81%AE%E7%86%B1%E9%87%8F%E3%82%92%E6%8D%89%E3%81%88%E3%82%8B%E4%BE%8B\" >BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u3068\u9867\u5ba2\u306e\u71b1\u91cf\u3092\u6349\u3048\u308b\u4f8b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/kgi-kpi-design-guide-13409\/#5_%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E3%81%A7%E4%BA%BA%E3%82%92%E5%8B%95%E3%81%8B%E3%81%99%E3%81%9F%E3%82%81%E3%81%AB\" >5. \u307e\u3068\u3081\uff1a\u30c7\u30fc\u30bf\u3067\u4eba\u3092\u52d5\u304b\u3059\u305f\u3081\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%AF%E3%81%98%E3%82%81%E3%81%AB\"><\/span>\u306f\u3058\u3081\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300c\u793e\u5185\u306b\u30c7\u30fc\u30bf\u306f\u84c4\u7a4d\u3055\u308c\u3066\u3044\u308b\u3051\u308c\u3069\u3001\u7d50\u5c40\u3069\u306e\u6570\u5b57\u3092\u8ffd\u3048\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d<\/p>\n<p>\u300c\u3068\u308a\u3042\u3048\u305a\u524d\u5e74\u6bd4\u3067\u76ee\u6a19\u3092\u7acb\u3066\u3066\u3044\u308b\u304c\u3001\u6839\u62e0\u304c\u8584\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u300d<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u3053\u3046\u3057\u305f\u304a\u60a9\u307f\u3092\u6301\u3064\u62c5\u5f53\u8005\u69d8\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u307f\u3001\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\u7206\u767a\u7684\u306b\u5897\u3048\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u4e00\u65b9\u3067\u300c\u30c7\u30fc\u30bf\u306e\u6d77\u300d\u306e\u4e2d\u3067\u8ff7\u5b50\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u4f01\u696d\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u306e\u306f\u3001\u5b9f\u306f\u9ad8\u5ea6\u306a\u5206\u6790\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3084\u7d71\u8a08\u5b66\u7684\u306a\u624b\u6cd5\u306e\u826f\u3057\u60aa\u3057\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6700\u521d\u306b\u884c\u3046\u300cKGI\u30fbKPI\u8a2d\u8a08\u300d\u306e\u7cbe\u5ea6\u306b\u3053\u305d\u3001\u305d\u306e\u9375\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3057\u3066\u304d\u305f\u682a\u5f0f\u4f1a\u793e\u30e1\u30c7\u30a3\u30c3\u30af\u30b9\u306e\u8996\u70b9\u304b\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306eKGI\u30fbKPI\u8a2d\u8a08\u306e\u5177\u4f53\u7684\u306a\u624b\u9806\u3068\u3001\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_KGI%E3%83%BBKPI%E3%81%A8%E3%81%AF%EF%BC%9F%E8%A8%AD%E8%A8%88%E5%89%8D%E3%81%AB%E7%9F%A5%E3%81%A3%E3%81%A6%E3%81%8A%E3%81%8F%E3%81%B9%E3%81%8D%E5%AE%9A%E7%BE%A9%E3%81%A8%E9%96%A2%E4%BF%82%E6%80%A7\"><\/span>1. KGI\u30fbKPI\u3068\u306f\uff1f\u8a2d\u8a08\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u5b9a\u7fa9\u3068\u95a2\u4fc2\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u307e\u305a\u3001KGI\u30fbKPI\u8a2d\u8a08\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u8a00\u8449\u306e\u5b9a\u7fa9\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u95a2\u4fc2\u6027\u3092\u518d\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>KGI\uff08Key Goal Indicator\uff09\uff1a \u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u6700\u7d42\u7684\u306a\u300c\u30b4\u30fc\u30eb\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u5e74\u9593\u58f2\u4e0a\u9ad8\u300d\u3084\u300c\u7dcf\u53d7\u6ce8\u6570\u300d\u306a\u3069\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/li>\n<li>KPI\uff08Key Performance Indicator\uff09\uff1a \u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3002KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u300c\u4e2d\u9593\u6307\u6a19\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306a\u3089\u300c\u8cfc\u5165\u6570\u300d\u3084\u300c\u53ce\u76ca\u300d\u3001\u30ea\u30fc\u30c9\u7cfb\u30b5\u30a4\u30c8\u306a\u3089\u53d7\u6ce8\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u300d\u3084\u300c\u5546\u8ac7\u5316\u7387\u300d\u306a\u3069\u304c\u3053\u308c\u306b\u5f53\u305f\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u3089\u306f\u300c\u70b9\u300d\u3067\u306f\u306a\u304f\u300c\u7dda\u300d\u306e\u95a2\u4fc2\u306b\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>KGI\u304c\u300c\u6700\u7d42\u76ee\u7684\u5730\u300d\u3067\u3042\u308b\u306a\u3089\u3070\u3001KPI\u306f\u305d\u306e\u9053\u4e2d\u306b\u3042\u308b\u300c\u6a19\u8b58\u300d\u3084\u300c\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u300d\u3067\u3059\u3002\u6a19\u8b58\u306e\u306a\u3044\u9053\u3092\u95c7\u96f2\u306b\u9032\u3093\u3067\u3082\u76ee\u7684\u5730\u306b\u306f\u8fbf\u308a\u7740\u3051\u307e\u305b\u3093\u3002\u9006\u306b\u3001\u76ee\u7684\u5730\u3092\u6c7a\u3081\u305a\u306b\u6a19\u8b58\u3060\u3051\u3092\u898b\u3066\u3082\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u4e21\u8005\u3092\u8ad6\u7406\u7684\u306a\u56e0\u679c\u95a2\u4fc2\u3067\u7d50\u3073\u3064\u3051\u308b\u4f5c\u696d\u3053\u305d\u304c\u3001\u6b63\u3057\u3044KGI\u30fbKPI\u8a2d\u8a08\u306e\u7b2c\u4e00\u6b69\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E3%81%AA%E3%81%9C%E4%BB%8A%E3%80%8CKGI%E3%83%BBKPI%E8%A8%AD%E8%A8%88%E3%80%8D%E3%81%8C%E9%87%8D%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E6%B4%BB%E7%94%A8%E3%81%AE%E3%83%9E%E3%82%A4%E3%83%B3%E3%83%89%E3%82%BB%E3%83%83%E3%83%88\"><\/span>2. \u306a\u305c\u4eca\u300cKGI\u30fbKPI\u8a2d\u8a08\u300d\u304c\u91cd\u8981\u306a\u306e\u304b\uff1a\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30c7\u30fc\u30bf\u306f\u81a8\u5927\u306b\u5b58\u5728\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u76ee\u7684\u306e\u306a\u3044\u30c7\u30fc\u30bf\u96c6\u8a08\u306f\u5358\u306a\u308b\u300c\u4f5c\u696d\u300d\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6539\u5584\u306b\u306f\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>KGI\u30fbKPI\u8a2d\u8a08\u3092\u884c\u3046\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u7d44\u7e54\u5185\u306e\u300c\u610f\u601d\u6c7a\u5b9a\u300d\u3092\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u4eca\u6708\u306f\u30b5\u30a4\u30c8\u306ePV\u6570\u304c\u843d\u3061\u305f\u300d\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u51fa\u305f\u3068\u304d\u3001\u305d\u308c\u304cKGI\uff08\u53d7\u6ce8\u6570\uff09\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u306e\u304b\u304c\u4e8b\u524d\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u3059\u3050\u306b\u300c\u5e83\u544a\u3092\u5f37\u5316\u3059\u308b\u306e\u304b\u300d\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4fee\u6b63\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u5224\u65ad\u3092\u4e0b\u305b\u307e\u3059\u3002<\/p>\n<p>\u300c\u3069\u306e\u6570\u5b57\u304c\u52d5\u3051\u3070\u3001\u3069\u306e\u65bd\u7b56\u3092\u6253\u3064\u3079\u304d\u304b\u300d\u304c\u4e8b\u524d\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u73fe\u5834\u304c\u8ff7\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e1\u30c7\u30a3\u30c3\u30af\u30b9\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u969b\u3001\u5fc5\u305a\u3053\u306e\u300c\u610f\u601d\u6c7a\u5b9a\u306b\u7e4b\u304c\u308b\u8a2d\u8a08\u304b\u300d\u3092\u6700\u512a\u5148\u306b\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672c\u8cea\u306f\u3001\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u300c\u6b21\u306e\u884c\u52d5\u3092\u6c7a\u3081\u308b\u300d\u3053\u3068\u306b\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E5%A4%B1%E6%95%97%E3%81%97%E3%81%AA%E3%81%84%E3%80%8CKGI%E3%83%BBKPI%E8%A8%AD%E8%A8%88%E3%80%8D%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA5%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\"><\/span>3. \u5931\u6557\u3057\u306a\u3044\u300cKGI\u30fbKPI\u8a2d\u8a08\u300d\u306e\u5177\u4f53\u7684\u306a5\u30b9\u30c6\u30c3\u30d7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u8a2d\u8a08\u3092\u9032\u3081\u308b\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306a5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A0_%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%81%AE%E6%9C%80%E7%B5%82%E3%82%B4%E3%83%BC%E3%83%AB%EF%BC%88KGI%EF%BC%89%E3%82%92%E7%A2%BA%E5%AE%9A%E3%81%95%E3%81%9B%E3%82%8B\"><\/span>\u2460 \u30d3\u30b8\u30cd\u30b9\u306e\u6700\u7d42\u30b4\u30fc\u30eb\uff08KGI\uff09\u3092\u78ba\u5b9a\u3055\u305b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u307e\u305a\u306f\u3001\u7d4c\u55b6\u6226\u7565\u306b\u57fa\u3065\u3044\u305f\u660e\u78ba\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30b4\u30fc\u30eb\u306f\u300c\u58f2\u4e0a\u300d\u3067\u3059\u304c\u3001\u305d\u306e\u4e2d\u8eab\u3092\u300c\u5951\u7d04\u8005\u306e\u5897\u52a0\u300d\u3067\u8ffd\u3046\u306e\u304b\u300c\u5358\u4fa1\u30fb\u7d99\u7d9a\u7387\u300d\u3067\u8ffd\u3046\u306e\u304b\u306a\u3069\u3092\u6574\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304c\u66d6\u6627\u3060\u3068\u3001\u5168\u3066\u306eKPI\u304c\u5f62\u9ab8\u5316\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A1_KPI%E3%83%84%E3%83%AA%E3%83%BC%E3%82%92%E4%BD%9C%E6%88%90%E3%81%97%E3%80%81%E8%A6%81%E7%B4%A0%E3%82%92%E5%88%86%E8%A7%A3%E3%81%99%E3%82%8B\"><\/span>\u2461 KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u3001\u8981\u7d20\u3092\u5206\u89e3\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KGI\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u300c\u8db3\u3057\u7b97\u300d\u3084\u300c\u639b\u3051\u7b97\u300d\u3067\u5206\u89e3\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>BtoB\u30e2\u30c7\u30eb\u306e\u4f8b\uff1a \u58f2\u4e0a \uff1d \u30ea\u30fc\u30c9\u7372\u5f97\u6570 \u00d7 \u5546\u8ac7\u5316\u7387 \u00d7 \u53d7\u6ce8\u7387 \u00d7 \u5e73\u5747\u5ba2\u5358\u4fa1\uff08\u5951\u7d04\u8005\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u3001\u307e\u305a\u5165\u308a\u53e3\u306e\u30ea\u30fc\u30c9\u3092\u3069\u3046\u5546\u8ac7\u3078\u7e4b\u3052\u308b\u304b\u306b\u7740\u76ee\u3057\u307e\u3059\uff09<\/li>\n<li>BtoC\u30e2\u30c7\u30eb\u306e\u4f8b\uff1a \u58f2\u4e0a \uff1d \u8a2a\u554f\u8005\u6570 \u00d7 \u8cfc\u5165\u7387 \u00d7 1\u4eba\u3042\u305f\u308a\u5e73\u5747\u8cfc\u5165\u56de\u6570 \u00d7 \u8cfc\u5165\u5358\u4fa1\uff08\u4e00\u5ea6\u306e\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30d4\u30fc\u30c8\uff1d\u8cfc\u5165\u56de\u6570\u3092\u3069\u3046\u5897\u3084\u3059\u304b\u304cBtoC\u7279\u6709\u306e\u9375\u3068\u306a\u308a\u307e\u3059\uff09<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u8981\u7d20\u304c\u76ee\u6a19\u9054\u6210\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\uff08\u969c\u5bb3\uff09\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A2_%E3%80%8CSMART%E3%81%AE%E6%B3%95%E5%89%87%E3%80%8D%E3%81%A7%E6%8C%87%E6%A8%99%E3%82%92%E7%B2%BE%E6%9F%BB%E3%81%99%E3%82%8B\"><\/span>\u2462 \u300cSMART\u306e\u6cd5\u5247\u300d\u3067\u6307\u6a19\u3092\u7cbe\u67fb\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u62bd\u51fa\u3057\u305f\u5019\u88dc\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3001\u4ee5\u4e0b\u306e\u300cSMART\u300d\u306e\u8996\u70b9\u3067\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Specific\uff08\u5177\u4f53\u7684\u306b\uff09\uff1a \u8ab0\u304c\u898b\u3066\u3082\u89e3\u91c8\u304c\u540c\u3058\u304b<\/li>\n<li>Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\u306b\uff09\uff1a \u6570\u5024\u3068\u3057\u3066\u6b63\u78ba\u306b\u8a08\u6e2c\u3067\u304d\u308b\u304b<\/li>\n<li>Achievable\uff08\u9054\u6210\u53ef\u80fd\u306b\uff09\uff1a \u73fe\u5834\u304c\u7d0d\u5f97\u611f\u3092\u6301\u3066\u308b\u76ee\u6a19\u304b<\/li>\n<li>Relevant\uff08\u7d4c\u55b6\u76ee\u6a19\u306b\u95a2\u9023\u3059\u308b\uff09\uff1a \u305d\u306eKPI\u304c\u4e0a\u304c\u308c\u3070KGI\u3082\u4e0a\u304c\u308b\u304b<\/li>\n<li>Time-bound\uff08\u671f\u9650\u3092\u8a2d\u3051\u308b\uff09\uff1a \u3044\u3064\u307e\u3067\u306b\u9054\u6210\u3059\u3079\u304d\u304b<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A3_%E7%8F%BE%E5%A0%B4%E3%81%8C%E3%80%8C%E6%93%8D%E4%BD%9C%E5%8F%AF%E8%83%BD%E3%80%8D%E3%81%AA%E6%8C%87%E6%A8%99%E3%82%92KPI%E3%81%AB%E9%81%B8%E3%81%B6\"><\/span>\u2463 \u73fe\u5834\u304c\u300c\u64cd\u4f5c\u53ef\u80fd\u300d\u306a\u6307\u6a19\u3092KPI\u306b\u9078\u3076<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f8b\u3048\u3070\u300c\u5e02\u5834\u306e\u666f\u6c17\u300d\u3084\u300c\u7af6\u5408\u306e\u52d5\u304d\u300d\u306f\u81ea\u5206\u305f\u3061\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>KPI\u306b\u636e\u3048\u308b\u3079\u304d\u306f\u3001\u81ea\u5206\u305f\u3061\u306e\u5e83\u544a\u904b\u7528\u3001WEB\u30b5\u30a4\u30c8\u306e\u6539\u5584\u3001\u3042\u308b\u3044\u306f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u67b6\u96fb\u6570\u306a\u3069\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u300c\u52d5\u304b\u305b\u308b\u6570\u5b57\u300d\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A4_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E3%83%A2%E3%83%8B%E3%82%BF%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%A8%E8%A6%8B%E7%9B%B4%E3%81%97%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF%E3%82%92%E4%BD%9C%E3%82%8B\"><\/span>\u2464 \u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u898b\u76f4\u3057\u306e\u4ed5\u7d44\u307f\u3092\u4f5c\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KGI\u30fbKPI\u8a2d\u8a08\u306f\u4e00\u5ea6\u4f5c\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3084\u3001\u65bd\u7b56\u306e\u7d50\u679c\u306b\u5fdc\u3058\u3066\u3001\u67d4\u8edf\u306b\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6708\u306b\u4e00\u5ea6\u306f\u300c\u3053\u306eKPI\u3092\u8ffd\u3046\u3053\u3068\u306f\u3001\u672c\u5f53\u306bKGI\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u691c\u8a3c\u3059\u308b\u5834\u3092\u8a2d\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E3%80%90%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E5%88%A5%E3%80%91KGI%E3%83%BBKPI%E8%A8%AD%E8%A8%88%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E8%A6%96%E7%82%B9%E3%81%AE%E4%BE%8B\"><\/span>4. \u3010\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u5225\u3011KGI\u30fbKPI\u8a2d\u8a08\u306b\u304a\u3051\u308b\u8996\u70b9\u306e\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>KGI\u30fbKPI\u306e\u5177\u4f53\u7684\u306a\u9805\u76ee\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u53d6\u308a\u6271\u3046\u5546\u6750\u306b\u3088\u3063\u3066\u5343\u5dee\u4e07\u5225\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u3068BtoC\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u306b\u57fa\u3065\u3044\u305f\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u4f8b\u3068\u3057\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u72b6\u6cc1\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u969b\u306e\u30d2\u30f3\u30c8\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%9A%E5%A5%91%E7%B4%84%E3%83%BB%E7%B6%99%E7%B6%9A%E3%81%AE%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%82%92%E8%BF%BD%E3%81%86%E4%BE%8B\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u5951\u7d04\u30fb\u7d99\u7d9a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8ffd\u3046\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\uff08BtoC\uff09\u3068\u7570\u306a\u308a\u3001\u300c\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u300d\u300c\u95a2\u4e0e\u8005\u304c\u591a\u3044\u300d\u300c\u6210\u7d04\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\uff08\u55b6\u696d\u6d3b\u52d5\uff09\u3067\u884c\u308f\u308c\u308b\u300d\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5358\u7d14\u306a\u300c\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3060\u3051\u3092\u8ffd\u3046\u306e\u306f\u5371\u967a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30fc\u30c9\u306e\u300c\u8cea\u300d\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\uff1a \u5358\u306b\u30ea\u30fc\u30c9\uff08\u304a\u554f\u3044\u5408\u308f\u305b\uff09\u306e\u6570\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u304c\u3069\u308c\u3060\u3051\u55b6\u696d\u304c\u6c42\u3081\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\uff08MQL\/SQL\u3078\u306e\u8ee2\u63db\u7387\uff09\u3092\u8a2d\u8a08\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<\/li>\n<li>\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u306e\u9023\u643a\uff1a Web\u4e0a\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3084CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3068\u9023\u643a\u3057\u3001\u6700\u7d42\u7684\u306a\u53d7\u6ce8\u307e\u3067\u3092\u300c\u4e00\u6c17\u901a\u8cab\u300d\u3067\u8a08\u6e2c\u3059\u308b\u8a2d\u8a08\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"BtoC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%9A%E8%B3%BC%E5%85%A5%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%A8%E9%A1%A7%E5%AE%A2%E3%81%AE%E7%86%B1%E9%87%8F%E3%82%92%E6%8D%89%E3%81%88%E3%82%8B%E4%BE%8B\"><\/span>BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u3068\u9867\u5ba2\u306e\u71b1\u91cf\u3092\u6349\u3048\u308b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>BtoC\u30d3\u30b8\u30cd\u30b9\uff08EC\u3084Web\u30b5\u30fc\u30d3\u30b9\u7b49\uff09\u3067\u306f\u3001BtoB\u3068\u7570\u306a\u308a\u300c\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u306e\u77ed\u3055\u300d\u3084\u300c\u500b\u4eba\u306e\u611f\u60c5\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u300d\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5358\u767a\u306e\u8cfc\u5165\u5b8c\u4e86\u6570\u3060\u3051\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\u3084\u8cfc\u8cb7\u610f\u6b32\u306e\u300c\u6df1\u3055\u300d\u3092\u8a08\u6e2c\u3059\u308b\u8996\u70b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u306e\u300c\u9bae\u5ea6\u300d\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\uff1a \u521d\u56de\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u30ea\u30d4\u30fc\u30c8\u56de\u6570\u300d\u3084\u300c\u671f\u9593\u5225\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u4f1a\u54e1\u6570\uff081\u30f6\u6708\u30fb3\u30f6\u6708\u30fb\u534a\u5e74\u4ee5\u5185\u306a\u3069\uff09\u300d\u3092KPI\u306b\u7f6e\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u96e2\u8131\u4e88\u5146\u3092\u7d20\u65e9\u304f\u30ad\u30e3\u30c3\u30c1\u3057\u307e\u3059\u3002<\/li>\n<li>\u8cfc\u8cb7\u5fc3\u7406\u3092\u6349\u3048\u308b\u30de\u30a4\u30af\u30edCV\uff1a \u6700\u7d42\u7684\u306a\u8cfc\u5165\u5b8c\u4e86\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u624b\u524d\u306e\u300c\u30ab\u30fc\u30c8\u6295\u5165\u300d\u3084\u300c\u304a\u6c17\u306b\u5165\u308a\u767b\u9332\u300d\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u5185\u306eUI\/UX\u8ab2\u984c\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u71b1\u91cf\u3092\u8a73\u7d30\u306b\u7279\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u308f\u305b\u3066\u6307\u6a19\u3092\u8ad6\u7406\u7684\u306b\u69cb\u9020\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u89e3\u50cf\u5ea6\u306f\u98db\u8e8d\u7684\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E3%83%87%E3%83%BC%E3%82%BF%E3%81%A7%E4%BA%BA%E3%82%92%E5%8B%95%E3%81%8B%E3%81%99%E3%81%9F%E3%82%81%E3%81%AB\"><\/span>5. \u307e\u3068\u3081\uff1a\u30c7\u30fc\u30bf\u3067\u4eba\u3092\u52d5\u304b\u3059\u305f\u3081\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>KGI\u30fbKPI\u8a2d\u8a08\u3068\u306f\u3001\u5358\u306a\u308b\u6570\u5b57\u904a\u3073\u3067\u306f\u306a\u304f\u3001\u300c\u7d44\u7e54\u3084\u30e6\u30fc\u30b6\u30fc\u3092\u52d5\u304b\u3059\u305f\u3081\u306e\u5171\u901a\u8a00\u8a9e\u300d\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u6b63\u3057\u3044\u6307\u6a19\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3060\u3051\u3067\u6b21\u306e\u4e00\u624b\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u30c1\u30fc\u30e0\u4e00\u4e38\u3068\u306a\u3063\u3066\u30b4\u30fc\u30eb\u3092\u76ee\u6307\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u300c\u81ea\u793e\u306b\u6700\u9069\u306aKPI\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u74b0\u5883\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u300d\u3068\u304a\u60a9\u307f\u3067\u3042\u308c\u3070\u3001\u307e\u305a\u306f\u73fe\u72b6\u306e\u8a3a\u65ad\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u5834\u304b\u3089\u6700\u3082\u591a\u304f\u53d7\u3051\u308b\u300c\u4f55\u304b\u3089\u59cb\u3081\u305f\u3089\u3044\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u3078\u306e\u7b54\u3048\u3092\u51dd\u7e2e\u3057\u307e\u3057\u305f\u3002KGI\u30fbKPI\u8a2d\u8a08\u306f\u5730\u5473\u306a\u4f5c\u696d\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u3053\u3053\u3092\u758e\u304b\u306b\u3057\u305f\u307e\u307e\u6700\u65b0\u306eAI\u30c4\u30fc\u30eb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3082\u6210\u679c\u306f\u51fa\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305a\u306f\u571f\u53f0\u4f5c\u308a\u304b\u3089\u4e00\u7dd2\u306b\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u306f\u3058\u3081\u306b 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