{"id":1578,"date":"2015-09-16T10:52:04","date_gmt":"2015-09-16T01:52:04","guid":{"rendered":"https:\/\/webbu.jp\/?p=1578"},"modified":"2026-01-21T18:15:00","modified_gmt":"2026-01-21T09:15:00","slug":"heatmap-tool","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/heatmap-tool-1578","title":{"rendered":"UX\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790\u3067\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3057\u3066\u307f\u3088\u3046\uff01"},"content":{"rendered":"<p>Google Analytics \u3084 Adobe Analytics \u3068\u3044\u3063\u305f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u30b5\u30a4\u30c8\u306e PDCA 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\u3092\u5b9f\u884c\u30fb\u5206\u6790\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u6570\u5024\u30c7\u30fc\u30bf\u3070\u304b\u308a\u306b\u8ffd\u308f\u308c\u3001\u6539\u5584\u65bd\u7b56\u3092\u51fa\u3059\u306e\u306b\u3068\u3066\u3082\u82e6\u52b4\u3057\u305f\u3068\u3044\u3046\u7d4c\u9a13\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u52a0\u3048\u3066UX 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class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/heatmap-tool-1578\/#%E7%AC%AC1%E7%AB%A0%E3%80%80%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82UX_%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A3%E3%81%A6%E4%BD%95%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%AE%EF%BC%9F\" >\u7b2c1\u7ae0\u3000\u305d\u3082\u305d\u3082UX \u89e3\u6790\u30c4\u30fc\u30eb\u3063\u3066\u4f55\u304c\u3067\u304d\u308b\u306e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/heatmap-tool-1578\/#%E7%AC%AC2%E7%AB%A0%E3%80%80%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB_%C3%97_UX%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A7%E6%9C%80%E5%BC%B7%E3%81%AE%E3%82%B5%E3%82%A4%E3%83%88%E5%88%86%E6%9E%90%EF%BC%81\" >\u7b2c2\u7ae0\u3000\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb \u00d7 UX\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u6700\u5f37\u306e\u30b5\u30a4\u30c8\u5206\u6790\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/heatmap-tool-1578\/#%E7%AC%AC%EF%BC%93%E7%AB%A0%E3%80%80%E6%96%B0%E8%A6%8F%E4%BC%9A%E5%93%A1%E7%99%BB%E9%8C%B2%E7%8E%87%E3%81%8C148%EF%BC%85%E3%81%AB%E6%94%B9%E5%96%84%E3%81%97%E3%81%9F%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%EF%BC%81\" >\u7b2c\uff13\u7ae0\u3000\u65b0\u898f\u4f1a\u54e1\u767b\u9332\u7387\u304c148\uff05\u306b\u6539\u5584\u3057\u305f\u30b5\u30a4\u30c8\u306e\u6210\u529f\u4e8b\u4f8b\uff01\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/heatmap-tool-1578\/#%EF%BC%91%EF%BC%8E%E5%88%A9%E7%94%A8%E8%A6%8F%E7%B4%84%E3%83%9A%E3%83%BC%E3%82%B8\" >\uff11\uff0e\u5229\u7528\u898f\u7d04\u30da\u30fc\u30b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/heatmap-tool-1578\/#%EF%BC%92%EF%BC%8E%E7%99%BB%E9%8C%B2%E6%83%85%E5%A0%B1%E3%81%AE%E5%85%A5%E5%8A%9B%E3%83%9A%E3%83%BC%E3%82%B8\" >\uff12\uff0e\u767b\u9332\u60c5\u5831\u306e\u5165\u529b\u30da\u30fc\u30b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link 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href=\"https:\/\/www.medix-inc.co.jp\/webbu\/heatmap-tool-1578\/#%E5%9F%B7%E7%AD%86%E8%80%85%E6%83%85%E5%A0%B1\" >\u57f7\u7b46\u8005\u60c5\u5831<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC1%E7%AB%A0%E3%80%80%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82UX_%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A3%E3%81%A6%E4%BD%95%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%AE%EF%BC%9F\"><\/span><strong>\u7b2c1\u7ae0\u3000<\/strong><strong>\u305d\u3082\u305d\u3082UX \u89e3\u6790\u30c4\u30fc\u30eb\u3063\u3066\u4f55\u304c\u3067\u304d\u308b\u306e\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00a0<\/strong>UX \u89e3\u6790\u30c4\u30fc\u30eb\u306f\u3001\u7c21\u5358\u306b\u8a00\u3046\u3068<span style=\"color: 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href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/795316b92fc766b0181f6fef074f03fa1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1584\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/795316b92fc766b0181f6fef074f03fa1-620x351.png\" alt=\"\u56f31\" width=\"620\" height=\"351\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/795316b92fc766b0181f6fef074f03fa1-620x351.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/795316b92fc766b0181f6fef074f03fa1-200x113.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/795316b92fc766b0181f6fef074f03fa1-638x361.png 638w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/795316b92fc766b0181f6fef074f03fa1.png 998w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" 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class=\"ez-toc-section\" id=\"%E7%AC%AC2%E7%AB%A0%E3%80%80%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB_%C3%97_UX%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A7%E6%9C%80%E5%BC%B7%E3%81%AE%E3%82%B5%E3%82%A4%E3%83%88%E5%88%86%E6%9E%90%EF%BC%81\"><\/span><strong>\u7b2c2\u7ae0\u3000<\/strong><strong>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb \u00d7 UX\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u6700\u5f37\u306e\u30b5\u30a4\u30c8\u5206\u6790\uff01<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00a0<\/strong>\u3053\u306e\u3088\u3046\u306aUX 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wp-image-1585\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/2b530e80c7d0de90885e285c5d798063-620x85.png\" alt=\"\u56f32\" width=\"620\" height=\"85\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/2b530e80c7d0de90885e285c5d798063-620x85.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/2b530e80c7d0de90885e285c5d798063-200x28.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/2b530e80c7d0de90885e285c5d798063.png 718w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u307e\u305a\u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u76f4\u5e30\u7387\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3001\u9077\u79fb\u7387\u306e\u4f4e\u3044\u30da\u30fc\u30b8\u306a\u3069\u8ab2\u984c\u30da\u30fc\u30b8\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u30da\u30fc\u30b8\u306b\u5bfe\u3057\u3066 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class=\"ez-toc-section\" id=\"%E7%AC%AC%EF%BC%93%E7%AB%A0%E3%80%80%E6%96%B0%E8%A6%8F%E4%BC%9A%E5%93%A1%E7%99%BB%E9%8C%B2%E7%8E%87%E3%81%8C148%EF%BC%85%E3%81%AB%E6%94%B9%E5%96%84%E3%81%97%E3%81%9F%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%EF%BC%81\"><\/span><strong>\u7b2c\uff13\u7ae0\u3000<\/strong><strong>\u65b0\u898f\u4f1a\u54e1\u767b\u9332\u7387\u304c148\uff05\u306b\u6539\u5584\u3057\u305f\u30b5\u30a4\u30c8\u306e\u6210\u529f\u4e8b\u4f8b\uff01<\/strong><strong>\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5927\u304d\u306a\u6539\u5584\u52b9\u679c\u304c\u3042\u3063\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u682a\u5f0f\u4f1a\u793e\u30c9\u30a5\u30fb\u30cf\u30a6\u30b9\u69d8\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3001\u65b0\u5546\u54c1\u3084\u8a71\u984c\u306e\u5546\u54c1\u304c\u300e\u7121\u6599\u3067\u3082\u3089\u3048\u308b\u300f\u300e\u5c0f\u984d\u3067\u30bf\u30e1\u305b\u308b\u300f\u7121\u6599\u4f1a\u54e1\u5236\u30b5\u30a4\u30c8\u300c<strong><u>\u30e2\u30e9\u30bf\u30e1.net\u00ae<\/u><\/strong>\u300d\u3067\u3059\u3002<\/p>\n<p><strong>\u30e2\u30e9\u30bf\u30e1.net\u00ae<\/strong><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/c8856789ec11ab8b1013037cef6929f9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1579\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/c8856789ec11ab8b1013037cef6929f9.png\" alt=\"\u56f33\" width=\"282\" height=\"425\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/c8856789ec11ab8b1013037cef6929f9.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/c8856789ec11ab8b1013037cef6929f9-133x200.png 133w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/c8856789ec11ab8b1013037cef6929f9-240x361.png 240w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><\/a><\/p>\n<p>\u300c\u300e\u30e2\u30e9\u30bf\u30e1.net\u00ae\u300f\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u4f1a\u54e1\u767b\u9332\u7387\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3068\u3044\u3046KPI\u306b\u5bfe\u3057\u3066\u3001Google Analytics \u3068 USERDIVE\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001\u65b0\u898f\u4f1a\u54e1\u767b\u9332\u7387\u304c<br 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id=\"%EF%BC%92%EF%BC%8E%E7%99%BB%E9%8C%B2%E6%83%85%E5%A0%B1%E3%81%AE%E5%85%A5%E5%8A%9B%E3%83%9A%E3%83%BC%E3%82%B8\"><\/span>\uff12\uff0e\u767b\u9332\u60c5\u5831\u306e\u5165\u529b\u30da\u30fc\u30b8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"%EF%BC%93%EF%BC%8E%E7%99%BB%E9%8C%B2%E6%83%85%E5%A0%B1%E3%81%AE%E7%A2%BA%E8%AA%8D%E3%83%9A%E3%83%BC%E3%82%B8\"><\/span>\uff13\uff0e\u767b\u9332\u60c5\u5831\u306e\u78ba\u8a8d\u30da\u30fc\u30b8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"%EF%BC%94%EF%BC%8E%E5%AE%8C%E4%BA%86%E3%83%9A%E3%83%BC%E3%82%B8\"><\/span>\uff14\uff0e\u5b8c\u4e86\u30da\u30fc\u30b8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u3067\u69cb\u6210\u3055\u308c\u3066\u9077\u79fb\u3057\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u304b\u3089\u306f\u7279\u306b\u300c\uff11\uff0e\u5229\u7528\u898f\u7d04\u30da\u30fc\u30b8\u300d\u3068\u300c\uff12\uff0e\u767b\u9332\u60c5\u5831\u306e\u5165\u529b\u30da\u30fc\u30b8\u300d\u306e\u96e2\u8131\u7387\u304c\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u300c\uff11\uff0e\u5229\u7528\u898f\u7d04\u30da\u30fc\u30b8\u300d\u3068\u300c\uff12\uff0e\u60c5\u5831\u5165\u529b\u30da\u30fc\u30b8\u300d\u306b UX \u89e3\u6790\u30c4\u30fc\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff08\u56f3\uff09\uff11\uff0e\u5229\u7528\u898f\u7d04\u30da\u30fc\u30b8\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/strong><\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/3a4f695a458cb0ac0aceaa2eb13ac2dd.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1580\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/3a4f695a458cb0ac0aceaa2eb13ac2dd-620x427.png\" alt=\"\u56f34\" width=\"620\" height=\"427\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/3a4f695a458cb0ac0aceaa2eb13ac2dd-620x427.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/3a4f695a458cb0ac0aceaa2eb13ac2dd-200x138.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/3a4f695a458cb0ac0aceaa2eb13ac2dd-525x361.png 525w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/3a4f695a458cb0ac0aceaa2eb13ac2dd.png 789w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" 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href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/94ed160662be198949535a112047e9b4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1582\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/94ed160662be198949535a112047e9b4-379x620.png\" alt=\"\u56f36\" width=\"379\" height=\"620\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/94ed160662be198949535a112047e9b4-379x620.png 379w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/94ed160662be198949535a112047e9b4-122x200.png 122w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/94ed160662be198949535a112047e9b4-220x361.png 220w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/09\/94ed160662be198949535a112047e9b4.png 488w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" 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