{"id":2412,"date":"2016-07-01T16:50:12","date_gmt":"2016-07-01T07:50:12","guid":{"rendered":"https:\/\/webbu.jp\/?p=2412"},"modified":"2026-01-22T14:52:32","modified_gmt":"2026-01-22T05:52:32","slug":"rfm-crm","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412","title":{"rendered":"RFM\u5206\u6790\u3092\u6d3b\u7528\u3057\u305fCRM\u3067\u6ce8\u610f\u3057\u305f\u3044\uff13\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>CRM\u306b\u3088\u3063\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u3001LTV\u3092\u6539\u5584\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u969b\u306b\u3001RFM\u5206\u6790\u306e\u8a71\u304c\u51fa\u308b\u3053\u3068\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u7c21\u5358\u306b\u601d\u3048\u3066\u3082\u5b9f\u969b\u306b\u5b9f\u884c\u3057\u3066\u307f\u308b\u3068\u610f\u5916\u3068\u767a\u751f\u3059\u308b\u554f\u984c\u304c\u591a\u304f\u3001LTV\u5411\u4e0a\u3068\u3044\u3046\u6210\u679c\u3092\u51fa\u3059\u306e\u306f\u96e3\u3057\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u3092\u5229\u7528\u3057\u305fCRM\u3067\u9665\u308a\u304c\u3061\u306a\u3001\u6ce8\u610f\u3057\u305f\u3044\uff13\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n<p>\u203bCRM\u3000 \u300cCustomer Relationship Management\u300d\u306e\u7565\u3067\u3001<br \/>\n\u3000\u3000\u3000\u3000\u3000\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3084\u65bd\u7b56\u3092\u6307\u3059<br \/>\n\u203bLTV\u3000\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u304c\u4f5c\u308a\u51fa\u3059\u7d2f\u8a08\u58f2\u4e0a<br \/>\n\u203bRFM\u3000 \u300cRecency Frequency Monetary\u300d\u306e\u7565\u3002\u8a73\u3057\u304f\u306f\u5f8c\u8ff0<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412\/#RFM%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF%EF%BC%9F\" >RFM\u5206\u6790\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412\/#RFM%E5%88%86%E6%9E%90%E3%82%92%E5%AE%9F%E6%96%BD%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AB%E6%B0%97%E3%82%92%E4%BB%98%E3%81%91%E3%81%9F%E3%81%84%EF%BC%93%E3%81%A4%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" >RFM\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u6c17\u3092\u4ed8\u3051\u305f\u3044\uff13\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412\/#%E3%81%BE%E3%81%9A%E3%81%AF%E5%85%A8%E4%BD%93%E6%84%9F%E3%82%92%E3%81%8A%E3%81%95%E3%81%88%E3%80%81%E6%9C%80%E5%88%9D%E3%81%8B%E3%82%89%E7%B4%B0%E3%81%8B%E3%81%99%E3%81%8E%E3%82%8B%E3%82%B7%E3%83%8A%E3%83%AA%E3%82%AA%E3%82%92%E7%B5%84%E3%81%BE%E3%81%AA%E3%81%84\" >\u307e\u305a\u306f\u5168\u4f53\u611f\u3092\u304a\u3055\u3048\u3001\u6700\u521d\u304b\u3089\u7d30\u304b\u3059\u304e\u308b\u30b7\u30ca\u30ea\u30aa\u3092\u7d44\u307e\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412\/#%E6%84%8F%E5%91%B3%E3%81%82%E3%82%8B%E3%83%A9%E3%83%B3%E3%82%AF%E5%88%86%E3%81%91%E3%81%AB%E3%81%99%E3%82%8B\" >\u610f\u5473\u3042\u308b\u30e9\u30f3\u30af\u5206\u3051\u306b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412\/#%E6%95%B0%E5%AD%97%E3%81%AE%E8%A3%8F%E3%81%AB%E3%81%82%E3%82%8B%E9%A1%A7%E5%AE%A2%E3%81%AE%E5%BF%83%E7%90%86%E3%82%92%E8%80%83%E3%81%88%E3%82%8B\" >\u6570\u5b57\u306e\u88cf\u306b\u3042\u308b\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u8003\u3048\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412\/#RFM%E5%88%86%E6%9E%90%E3%82%92%E5%88%A9%E7%94%A8%E3%81%97%E3%81%9FCRM%E3%81%AE%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E4%BA%8B%E4%BE%8B\" >RFM\u5206\u6790\u3092\u5229\u7528\u3057\u305fCRM\u306e\u52b9\u679c\u7684\u306a\u4e8b\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rfm-crm-2412\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"RFM%E5%88%86%E6%9E%90%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>RFM\u5206\u6790\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RFM\u5206\u6790\u3068\u306f\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u50be\u5411\u306b\u3042\u308f\u305b\u305f\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306b\u3088\u308aLTV\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4e0b\u8a18\u306e\uff13\u3064\u306e\u6307\u6a19\u3067\u5206\u985e\u3057\u3001\u9867\u5ba2\u306e\u30e9\u30f3\u30af\u4ed8\u3051\u304a\u3088\u3073\u9078\u5225\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u3066\u308b\u624b\u6cd5\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li><span style=\"color: #0000ff;\"><strong>\u3000Recency\u3000\u2026\u6700\u5f8c\u306b\u6ce8\u6587\u3092\u3057\u305f\u65e5\u4ed8\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>\u3000Frequency\u3000\u2026\u7d2f\u8a08\u306e\u8cfc\u5165\u56de\u6570<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>\u3000Monetary\u3000\u2026\u7d2f\u8a08\u306e\u5229\u7528\u91d1\u984d<\/strong><\/span><\/li>\n<\/ol>\n<p>\u3053\u308c\u30893\u3064\u306e\u6307\u6a19\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066RFM\u5206\u6790\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>\u76f4\u8fd1\u306e\u6ce8\u6587\u304c\u3042\u308a\u3001\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u304c\u591a\u304f\u3001\u304b\u3064\u3001\u7d2f\u8a08\u5229\u7528\u91d1\u984d\u304c\u591a\u3044\u9867\u5ba2\u307b\u3069\u30e9\u30f3\u30af\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u53cd\u5bfe\u306b\u6700\u5f8c\u306e\u6ce8\u6587\u304b\u3089\u306e\u7d4c\u904e\u671f\u9593\u304c\u9577\u304f\u3001\u5229\u7528\u56de\u6570\u304c\u5c11\u306a\u304f\u3001\u304b\u3064\u5229\u7528\u91d1\u984d\u304c\u4f4e\u3044\u9867\u5ba2\u307b\u3069\u30e9\u30f3\u30af\u304c\u4f4e\u3044\uff08\u3068\u3044\u3046\u3068\u30a4\u30e1\u30fc\u30b8\u304c\u826f\u304f\u306a\u3044\u3067\u3059\u304c\uff09\u9867\u5ba2\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/5f19f8038b959234c30f03075d8068f4-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2417\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/5f19f8038b959234c30f03075d8068f4-4.png\" alt=\"\u56f3\uff11\" width=\"557\" height=\"342\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5f19f8038b959234c30f03075d8068f4-4.png 557w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/5f19f8038b959234c30f03075d8068f4-4-200x123.png 200w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2b530e80c7d0de90885e285c5d798063-11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2418\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2b530e80c7d0de90885e285c5d798063-11-620x266.png\" alt=\"\u56f32\" width=\"620\" height=\"266\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2b530e80c7d0de90885e285c5d798063-11-620x266.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2b530e80c7d0de90885e285c5d798063-11-200x86.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2b530e80c7d0de90885e285c5d798063-11-1024x440.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2b530e80c7d0de90885e285c5d798063-11-774x332.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2b530e80c7d0de90885e285c5d798063-11.png 1330w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u3082\u3068\u3082\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3088\u308a\u3082\u90f5\u9001\u30b3\u30b9\u30c8\u306e\u9ad8\u3044\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u305fCRM\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u3001\u53cd\u5fdc\u7387\u306e\u4f4e\u3044\u9867\u5ba2\u3078DM\u3092\u9001\u4ed8\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u9632\u3050\u305f\u3081\u306b\u53e4\u304f\u304b\u3089\u4f7f\u308f\u308c\u3066\u3044\u305f\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u306e\u6982\u8981\u3060\u3051\u3092\u805e\u304f\u3068\u9867\u5ba2\u306e\u5f15\u304d\u4e0a\u3052\u3084\u3059\u3055\u3084\u3001\u5f15\u304d\u4e0a\u3052\u308b\u3079\u304d\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u5f15\u304d\u4e0a\u3052\u305f\u3068\u304d\u306e\u5c06\u6765\u7684\u306a\u53ce\u76ca\u306b\u5bfe\u3059\u308b\u671f\u5f85\u3001\u306a\u3069\u304c\u6570\u5024\u5316\u30fb\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u7d20\u6674\u3089\u3057\u3044\u5206\u6790\u65b9\u6cd5\u306e\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u6c17\u3092\u4ed8\u3051\u3066\u5206\u6790\u304a\u3088\u3073\u65bd\u7b56\u7acb\u3066\u3092\u9032\u3081\u306a\u3044\u3068\u52b9\u679c\u7684\u306b\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RFM%E5%88%86%E6%9E%90%E3%82%92%E5%AE%9F%E6%96%BD%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AB%E6%B0%97%E3%82%92%E4%BB%98%E3%81%91%E3%81%9F%E3%81%84%EF%BC%93%E3%81%A4%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>RFM\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u6c17\u3092\u4ed8\u3051\u305f\u3044\uff13\u3064\u306e\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%9A%E3%81%AF%E5%85%A8%E4%BD%93%E6%84%9F%E3%82%92%E3%81%8A%E3%81%95%E3%81%88%E3%80%81%E6%9C%80%E5%88%9D%E3%81%8B%E3%82%89%E7%B4%B0%E3%81%8B%E3%81%99%E3%81%8E%E3%82%8B%E3%82%B7%E3%83%8A%E3%83%AA%E3%82%AA%E3%82%92%E7%B5%84%E3%81%BE%E3%81%AA%E3%81%84\"><\/span><strong>\u307e\u305a\u306f\u5168\u4f53\u611f\u3092\u304a\u3055\u3048\u3001\u6700\u521d\u304b\u3089\u7d30\u304b\u3059\u304e\u308b\u30b7\u30ca\u30ea\u30aa\u3092\u7d44\u307e\u306a\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RFM\u5206\u6790\u3092\u3059\u308b\u4e0a\u3067\u9665\u308a\u304c\u3061\u306a\u5931\u6557\u304c\u3001\u6700\u521d\u304b\u3089\u7d30\u304b\u3044\u6570\u5b57\u3092\u898b\u904e\u304e\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u76f4\u8fd1\u52d5\u3044\u3066\u3044\u308b\u9867\u5ba2\u30fb\u4f11\u7720\u3057\u305d\u3046\u306a\u9867\u5ba2\u30fb\u4f11\u7720\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u3069\u306e\u3050\u3089\u3044\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u7d2f\u8a08\u56de\u6570\u3084LTV\u3054\u3068\u306b\u3069\u3093\u306a\u5206\u5e03\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u5168\u4f53\u611f\u3092\u3068\u3089\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6700\u521d\u304b\u3089\u7d30\u304b\u3059\u304e\u308b\u30b7\u30ca\u30ea\u30aa\u3092\u30bb\u30c3\u30c8\u3057\u3066\u3057\u307e\u3046\u3068PDCA\u3092\u56de\u3057\u3066\u3082\u52b4\u529b\u306b\u307f\u3042\u3063\u305f\u6539\u5584\u7d50\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u307e\u305a\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u6bcd\u6570\u3092\u3082\u3063\u305f\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3092\u3057\u3066PDCA\u3092\u56de\u3057\u306a\u304c\u3089\u52b9\u679c\u7684\u306b\u7d30\u5206\u5316\u3057\u3066\u3044\u304f\u65b9\u304c\u3001\u7d50\u679c\u3068\u3057\u3066\u30b7\u30ca\u30ea\u30aa\u306e\u6700\u9069\u5316\u306f\u65e9\u304f\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/c8856789ec11ab8b1013037cef6929f9-11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2413\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/c8856789ec11ab8b1013037cef6929f9-11.png\" alt=\"\u56f33\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/c8856789ec11ab8b1013037cef6929f9-11.png 500w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/c8856789ec11ab8b1013037cef6929f9-11-200x200.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/c8856789ec11ab8b1013037cef6929f9-11-361x361.png 361w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%84%8F%E5%91%B3%E3%81%82%E3%82%8B%E3%83%A9%E3%83%B3%E3%82%AF%E5%88%86%E3%81%91%E3%81%AB%E3%81%99%E3%82%8B\"><\/span><strong>\u610f\u5473\u3042\u308b\u30e9\u30f3\u30af\u5206\u3051\u306b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5225\u306b\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u3084LTV\u304c\u3044\u304f\u3089\u304b\u3089\u3092\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3068\u3057\u3066\u898b\u308b\u306e\u304b\uff1f\u3069\u306e\u7a0b\u5ea6\u306e\u671f\u9593\u6ce8\u6587\u304c\u7121\u304b\u3063\u305f\u3089\u4f11\u7720\u3068\u3059\u308b\u306e\u304b\uff1f\u306a\u3069\u3001\u30e9\u30f3\u30af\u5206\u3051\u306e\u5b9a\u7fa9\u306f\u611f\u899a\u5024\u3067\u306f\u306a\u304f\u6839\u62e0\u306e\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\n<span style=\"color: #0000ff;\"><strong>R<\/strong><strong>\uff08\u6700\u7d42\u6ce8\u6587\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\uff09\u306b\u3064\u3044\u3066<\/strong><\/span><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u5225\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\uff08\u6ce8\u6587\u9593\u9694\uff09\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u30018\u5272\u306e\u9867\u5ba2\u304c90\u65e5\u4ee5\u5185\u306b\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070<\/p>\n<ul>\n<li>90\u65e5\u3092\u904e\u304e\u308b\u3068\u4f11\u7720\u5019\u88dc\u9867\u5ba2<\/li>\n<li>\u6700\u9577\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306e\u9867\u5ba2\u304c300\u65e5\u3060\u3068\u3057\u305f\u5834\u5408\u306b300\u65e5\u4ee5\u964d\u306f\u4f11\u7720\u9867\u5ba2<\/li>\n<\/ul>\n<p>\u3068\u3057\u3066\u5b9a\u7fa9\u3059\u308b\u306a\u3069\u3001\u73fe\u72b6\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3084\u4f01\u696d\u5074\u306e\u8ca9\u58f2\u624b\u6cd5\u3001\u5546\u54c1\u30b8\u30e3\u30f3\u30eb\u306b\u3042\u308f\u305b\u305f\u30e9\u30f3\u30af\u5206\u3051\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\n<span style=\"color: #0000ff;\"><strong>F<\/strong><strong>\uff08\u7d2f\u8a08\u6ce8\u6587\u56de\u6570\uff09\u306b\u3064\u3044\u3066<\/strong><\/span><\/p>\n<p>\u540c\u3058\u3088\u3046\u306b\u5229\u7528\u56de\u6570\u306b\u3057\u3066\u3082<\/p>\n<ul>\n<li>\u8cfc\u51651\u56de\u76ee\u21922\u56de\u76ee\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u304c20\uff05<\/li>\n<li>2\u56de\u76ee\uff5e5\u56de\u76ee\u307e\u3067\u306f50\uff05\u3067\u63a8\u79fb<\/li>\n<li>6\u56de\u76ee\u3092\u8d8a\u3048\u308b\u306880\uff05\u304c\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5909\u5316\u306b\u3042\u308f\u305b\u305f\u30e9\u30f3\u30af\u5206\u3051\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\n<span style=\"color: #0000ff;\"><strong>M<\/strong><strong>\uff08\u7d2f\u8a08\u6ce8\u6587\u91d1\u984d\uff09\u306b\u3064\u3044\u3066<\/strong><\/span><\/p>\n<p>LTV\u306b\u3064\u3044\u3066\u3082\u540c\u69d8\u3067\u3001\u7d2f\u8a08\u5229\u7528\u91d1\u984d\u3068\u56de\u6570\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u3082\u3068\u306b\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u3092\u6253\u3064\u969b\u306b\u73fe\u72b6\u306e\u9867\u5ba2\u306e\u5b9f\u614b\u306b\u3042\u308f\u305b\u305f\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/3a4f695a458cb0ac0aceaa2eb13ac2dd-9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2414\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/3a4f695a458cb0ac0aceaa2eb13ac2dd-9.png\" alt=\"\u56f34\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3a4f695a458cb0ac0aceaa2eb13ac2dd-9.png 500w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3a4f695a458cb0ac0aceaa2eb13ac2dd-9-200x200.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/3a4f695a458cb0ac0aceaa2eb13ac2dd-9-361x361.png 361w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%95%B0%E5%AD%97%E3%81%AE%E8%A3%8F%E3%81%AB%E3%81%82%E3%82%8B%E9%A1%A7%E5%AE%A2%E3%81%AE%E5%BF%83%E7%90%86%E3%82%92%E8%80%83%E3%81%88%E3%82%8B\"><\/span><strong>\u6570\u5b57\u306e\u88cf\u306b\u3042\u308b\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u8003\u3048\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RFM\u306f\u3042\u304f\u307e\u3067\u8a08\u6e2c\u6642\u70b9\u3067\u306e\u9867\u5ba2\u306e\u5206\u5e03\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u306a\u306e\u3067\u3001\u5404\u30e9\u30f3\u30af\u306b\u6240\u5c5e\u3059\u308b\u9867\u5ba2\u306f\u5f53\u7136\u6642\u9593\u8ef8\u3067\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u88cf\u306b\u96a0\u3055\u308c\u305f\u9867\u5ba2\u306e\u5fc3\u7406\u3084\u6642\u9593\u8ef8\u306b\u3088\u3063\u3066\u5909\u5316\u3059\u308b\u9867\u5ba2\u5fc3\u7406\u3068\u305d\u306e\u884c\u52d5\u3082\u3075\u307e\u3048\u305f\u65bd\u7b56\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304c\u5fc5\u9808\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7d2f\u8a08\u306e\u6ce8\u6587\u56de\u6570\uff08F\uff09\u304c\u591a\u3044\u306e\u306b\u7d2f\u8a08\u306e\u6ce8\u6587\u91d1\u984d\uff08M\uff09\u304c\u5c11\u306a\u3044\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u304c\u3044\u305f\u5834\u5408\u3001\u5358\u7d14\u306b\u305d\u3053\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u9ad8\u984d\u306a\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u306a\u305c\u3001\u4f4e\u5358\u4fa1\u306a\u5229\u7528\u304c\u591a\u3044\u306e\u304b\uff1f\u9867\u5ba2\u306e\u8996\u70b9\u306b\u305f\u3063\u3066\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\n\u308f\u304b\u308a\u3084\u3059\u3044\u4e8b\u4f8b\u3067\u3044\u3046\u3068\u3001\u30e1\u30f3\u30ba\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u30e1\u30a4\u30f3\u306b\u6271\u3063\u3066\u3044\u305f\u30a2\u30d1\u30ec\u30ebEC\u3067\u3001\u4f4e\u5358\u4fa1\u306e\u5229\u7528\u304c\u591a\u304b\u3063\u305f\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u8abf\u3079\u308b\u3068\u3001\u30a2\u30f3\u30c0\u30fc\u30a6\u30a7\u30a2\u3084\u304f\u3064\u4e0b\u306a\u3069\u306e\u6d88\u8017\u54c1\u3092\u7e70\u308a\u8fd4\u3057\u8cb7\u3063\u3066\u3044\u308b\u9867\u5ba2\u306e\u6bd4\u7387\u304c\u591a\u3044\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u51fa\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u305d\u306eEC\u30b5\u30a4\u30c8\u306e\u30e1\u30a4\u30f3\u5546\u6750\u3067\u3042\u308b\u9ad8\u984d\u306a\u30c9\u30ec\u30b9\u30b7\u30e3\u30c4\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306b\u5bfe\u3059\u308b\u5553\u8499\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d41\u3057\u305f\u3068\u3053\u308d\u3001LTV\u304c1.5\u500d\u306b\u4e0a\u6607\u3057\u305f\u3001\u3068\u3044\u3046\u6210\u529f\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/f96d9b4281f6d16b3c7589aed5a17be5-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2415\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/f96d9b4281f6d16b3c7589aed5a17be5-2.png\" alt=\"\u56f35\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f96d9b4281f6d16b3c7589aed5a17be5-2.png 500w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f96d9b4281f6d16b3c7589aed5a17be5-2-200x200.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f96d9b4281f6d16b3c7589aed5a17be5-2-361x361.png 361w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"RFM%E5%88%86%E6%9E%90%E3%82%92%E5%88%A9%E7%94%A8%E3%81%97%E3%81%9FCRM%E3%81%AE%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E4%BA%8B%E4%BE%8B\"><\/span>RFM\u5206\u6790\u3092\u5229\u7528\u3057\u305fCRM\u306e\u52b9\u679c\u7684\u306a\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RFM\u5206\u6790\u3092\u3082\u3068\u306b\u3057\u305f\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u4e3b\u306b\u4f11\u7720\u306e\u5fa9\u6d3b\u3001\u4f11\u7720\u306e\u963b\u6b62\u3001\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306e\u3055\u3089\u306a\u308b\u5229\u7528\u4fc3\u9032\uff06\u6d3b\u7528\u306e\uff13\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u4e8b\u4f8b\u3092\u3044\u304f\u3064\u304b\u7b87\u6761\u66f8\u304d\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #0000ff;\"><strong>\u4f11\u7720\u9867\u5ba2\u306e\u5fa9\u6d3b<\/strong><\/span><\/p>\n<ul>\n<li>\u540c\u5546\u54c1\u3067\u30ea\u30d4\u30fc\u30c8\u3057\u306a\u3044\u9867\u5ba2\u306b\u3001\u95a2\u9023\u3059\u308b\u5225\u306e\u5546\u54c1\u3078\u8a98\u5c0e\uff08\u30af\u30ed\u30b9\u30bb\u30eb\uff09<\/li>\n<li>\u4fa1\u683c\u304c\u30cd\u30c3\u30af\u3067\u96e2\u308c\u3066\u3044\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03<\/li>\n<li>\u4ed6\u30e2\u30fc\u30eb\u3084\u4ed6\u5e97\u8217\u3067\u306e\u8cfc\u5165\u306b\u3088\u3063\u3066\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u8cb7\u308f\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306a\u3089\u3067\u306f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8a34\u6c42<\/li>\n<li>\u88fd\u54c1\u306e\u826f\u3055\u306b\u3064\u3044\u3066\u7406\u89e3\u304c\u8db3\u308a\u306a\u3044\u305f\u3081\u306b\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u5553\u8499\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1<\/li>\n<\/ul>\n<p><span style=\"color: #0000ff;\"><strong>\u4f11\u7720\u306e\u963b\u6b62<\/strong><\/span><\/p>\n<ul>\n<li>\u30d0\u30fc\u30b9\u30c7\u30fc\u30e1\u30fc\u30eb\u3084\u30dd\u30a4\u30f3\u30c8\u660e\u7d30\u306a\u3069\u3001\u9867\u5ba2\u304c\u81ea\u5206\u306b\u304a\u5f97\u306a\u3053\u3068\u3068\u3057\u3066\u3068\u3089\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1<\/li>\n<li>\u5b9a\u671f\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u914d\u4fe1\uff08\u671f\u9593\u9650\u5b9a\u306e\u304a\u307e\u3051\u3084\u30bb\u30c3\u30c8\u3001\u6570\u91cf\u9650\u5b9a\u54c1\u3001\u30bb\u30fc\u30eb\u60c5\u5831\u306a\u3069\uff09<\/li>\n<li>\u65b0\u88fd\u54c1\u306e\u6295\u5165\u3084\u307e\u3060\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u95a2\u9023\u88fd\u54c1\u306e\u7d39\u4ecb\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\uff09<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u6e80\u8db3\u5ea6\u3084\u610f\u898b\u306e\u53ce\u96c6\u3068\u5bfe\u7b56\u306e\u5b9f\u65bd\uff08\u4f11\u7720\u3057\u3066\u3057\u307e\u3063\u3066\u304b\u3089\u3067\u306f\u58f0\u304c\u96c6\u307e\u3089\u306a\u3044\u305f\u3081\uff09<\/li>\n<\/ul>\n<p><strong><span style=\"color: #0000ff;\">\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u5bfe\u7b56<\/span><\/strong><\/p>\n<ul>\n<li>\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u7279\u5225\u5148\u884c\u8ca9\u58f2\u3001\u9650\u5b9a\u30ce\u30d9\u30eb\u30c6\u30a3\u306e\u914d\u5e03\u3001\u9650\u5b9a\u30bb\u30fc\u30eb\u306a\u3069\u306e\u512a\u9047\u63aa\u7f6e\uff09<\/li>\n<li>\u751f\u7523\u5de5\u5834\u898b\u5b66\u306a\u3069\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\uff08\u30a4\u30d9\u30f3\u30c8\u306e\u69d8\u5b50\u3092\u5f8c\u65e5\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u3082\u5229\u7528\uff09<\/li>\n<li>\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u304b\u3089\u65b0\u898f\u9867\u5ba2\u306e\u7d39\u4ecb\u3092\u5e83\u3052\u308b\u305f\u3081\u306e\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u4ed8\u306e\u7d39\u4ecb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u52b9\u679c\u7684\u306aCRM\u3092\u5b9f\u73fe\u3059\u308b\u4e0a\u3067RFM\u5206\u6790\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u5bfe\u5fdc\u3067\u3059\u304c\u3001\u9867\u5ba2\u5fc3\u7406\u306b\u3082\u3068\u3065\u3044\u305f\u4eee\u8aac\u306a\u3057\u3067\u306f\u3001\u305f\u3060\u306e\u30c7\u30fc\u30bf\u306b\u3057\u304b\u904e\u304e\u307e\u305b\u3093\u3002<\/p>\n<p>\u81ea\u793e\u306e\u9867\u5ba2\u5fc3\u7406\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u5b89\u6613\u306b\u5024\u5f15\u304d\u30aa\u30d5\u30a1\u30fc\u3092\u51fa\u3059\u3068\u3044\u3063\u305f\u5bfe\u5fdc\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u8996\u70b9\u306b\u3082\u3068\u3065\u3044\u305f\u65bd\u7b56\u3092\u3001\u3088\u308a\u7cbe\u5ea6\u9ad8\u304f\u5b9f\u65bd\u3057\u3066\u9867\u5ba2\u3092\u52b9\u679c\u7684\u306b\u80b2\u6210\u3059\u308b\u300d\u3068\u3044\u3046\u672c\u6765\u306eCRM\u306e\u76ee\u7684\u3092\u5fd8\u308c\u305a\u306b\u3001RFM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u5fc3\u7406\u3092\u7406\u89e3\u3057\u305f\u304a\u3082\u3066\u306a\u3057\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u306f\u73fe\u6642\u70b9\u3067\u306fAI\u3067\u306e\u81ea\u52d5\u5316\u306f\u56f0\u96e3\u3067\u3001\u4eba\u9593\u306b\u3057\u304b\u3067\u304d\u306a\u3044\u3053\u3068\u3067\u3042\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306b\u80b2\u3064\u9867\u5ba2\u304cEC\u30b5\u30a4\u30c8\u306b\u6c42\u3081\u308b\u306e\u3082\u3001\u305d\u306e\u3088\u3046\u306a\u5fc3\u306e\u3053\u3082\u3063\u305f\u304a\u3082\u3066\u306a\u3057\u3067\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM\u306b\u3088\u3063\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u3001LTV\u3092\u6539\u5584\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u969b\u306b\u3001RFM\u5206\u6790\u306e\u8a71\u304c\u51fa\u308b\u3053\u3068\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002 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