{"id":276,"date":"2025-04-03T19:10:12","date_gmt":"2025-04-03T10:10:12","guid":{"rendered":"https:\/\/webbu.jp\/?p=276"},"modified":"2026-01-22T14:49:49","modified_gmt":"2026-01-22T05:49:49","slug":"dsp_mechanism","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276","title":{"rendered":"\u30105\u5206\u3067\u5206\u304b\u308b\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u5e83\u544a\u306e\u914d\u4fe1\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u4eba\u3067\u3042\u308c\u3070\u3001DSP\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001DSP\u304c\u3069\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u7591\u554f\u306b\u611f\u3058\u3066\u3044\u308b\u4eba\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001DSP\u306e\u4ed5\u7d44\u307f\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">DSP\u3092\u5e83\u544a\u904b\u7528\u306b\u6d3b\u7528\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u3044\u3046\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#DSP%E3%81%A8%E3%81%AF\" >DSP\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#DSP%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\" >DSP\u306e\u4ed5\u7d44\u307f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#%E3%82%A2%E3%83%89%E3%83%8D%E3%83%83%E3%83%88%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#SSP%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >SSP\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#DSP%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" >DSP\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#%E3%82%B5%E3%82%A4%E3%83%88%E3%82%92%E6%A8%AA%E6%96%AD%E3%81%97%E3%81%A6%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%A7%E3%81%8D%E3%82%8B\" >\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#%E7%8B%AC%E8%87%AA%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B\" >\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#%E4%BB%A3%E8%A1%A8%E7%9A%84%E3%81%AADSP%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%EF%BC%882025%E5%B9%B44%E6%9C%88%E6%9B%B4%E6%96%B0%EF%BC%89\" >\u4ee3\u8868\u7684\u306aDSP\u30b5\u30fc\u30d3\u30b9\uff082025\u5e744\u6708\u66f4\u65b0\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#Criteo\" >Criteo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#UNIVERSE_Ads\" >UNIVERSE Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#Logicad\" >Logicad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#Red\" >Red<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"DSP%E3%81%A8%E3%81%AF\"><\/span>DSP\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">DSP\u3068\u306f\u3001\u300cDemand Side Platform\uff08\u30c7\u30de\u30f3\u30c9\u3000\u30b5\u30a4\u30c9\u3000\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u300d\u306e\u7565\u8a9e\u3067\u3001<\/span><span style=\"color: #ff0000;\"><b>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3051\u308b\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068<\/b><\/span><span style=\"font-weight: 400;\">\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u4e3b\u306f\u3001\u914d\u4fe1\u3057\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u4e88\u7b97\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5165\u7a3f\u3059\u308c\u3070\u3001\u3042\u3068\u306f<\/span><b>DSP\u304c\u81ea\u52d5\u7684\u306b\u5e83\u544a\u67a0\u306e\u8cb7\u3044\u4ed8\u3051\u304b\u3089\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3063\u3066\u304f\u308c\u307e\u3059<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u307e\u305f\u3001<strong><span style=\"color: #ff0000;\">DSP\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u300c\u67a0\u300d\u5358\u4f4d\u3067\u306f\u306a\u304f\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u300c\u4eba\u300d\u5358\u4f4d\u3067\u306e\u5e83\u544a\u914d\u4fe1\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u304c\u3067\u304d\u308b<\/span><\/strong>\u70b9\u3067\u3001\u5f93\u6765\u306e\u5e83\u544a\u67a0\u5358\u4f4d\u3067\u306e\u914d\u4fe1\u65b9\u6cd5\u3068\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3082\u3001\u5404DSP\u306b\u3088\u3063\u3066\u9078\u5b9a\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u7570\u306a\u3063\u3066\u3044\u305f\u308a\u3001DMP\uff08\u203b\uff09\u3068\u306e\u9023\u643a\u3067\u3088\u308a\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u305f\u308a\u3001\u5e83\u544a\u914d\u4fe1\u306e\u5e45\u3092\u5287\u7684\u306b\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u203bDMP\uff1aData Management Platform\uff08\u30c7\u30fc\u30bf\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09 \u306e\u7565\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5f79\u7acb\u3064\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3001\u7d71\u5408\u3001\u5206\u6790\u3001\u305d\u3057\u3066\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306e\u4fdd\u7ba1\u5eab\u306b\u3001\u5206\u6790\u30fb\u7d71\u5408\u6a5f\u80fd\u3068\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u5e83\u544a\u304c\u300e\u67a0\u304b\u3089\u4eba\u3078\u300f\u5909\u5316\u3057\u305f\u3002\u300d\u3068\u3001\u3088\u304f\u8a00\u308f\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u6027\u5225\u3084\u5e74\u9f62\u3001\u3082\u3057\u304f\u306f\u8da3\u5473\u8da3\u5411\u306e\u7570\u306a\u308b\u69d8\u3005\u306a\u5c5e\u6027\u306e\u30e6\u30fc\u30b6\u3078\u3001\u306a\u308b\u3079\u304f\u624b\u9593\u3092\u304b\u3051\u305a\u52b9\u679c\u7684\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u3044\u3068\u3044\u3046\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001DSP\u306f\u76f8\u6027\u306e\u826f\u3044\u30c4\u30fc\u30eb\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"DSP%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\"><\/span>DSP\u306e\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">DSP\u3092\u5229\u7528\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u969b\u3001\u5e83\u544a\u4e3b\u306e\u884c\u3046\u4f5c\u696d\u306f\u3044\u305f\u3063\u3066\u30b7\u30f3\u30d7\u30eb\u3067\u3001<\/span><b>\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u4e88\u7b97\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u3066\u3001\u30d0\u30ca\u30fc\u3092\u5165\u7a3f\u3059\u308b\u3060\u3051<\/b><span style=\"font-weight: 400;\">\u3067\u3059\u3002\u5e83\u544a\u306e\u914d\u4fe1\u306fDSP\u304c\u4e00\u62ec\u3067\u884c\u3063\u3066\u304f\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9f\u969b\u306b\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u969b\u306b\u306f\u3001SSP(Supply Side Platform\uff09\u304b\u3089\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u306b\u5fdc\u3058\u3066\u3001DSP\u304c\u3069\u306e\u3088\u3046\u306a\u5e83\u544a\u67a0\u3092\u3044\u304f\u3089\u3067\u5165\u672d\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u5165\u672d\u306e\u8a00\u8449\u3069\u304a\u308a\u3001<\/span><span style=\"color: #ff0000;\"><b>\u5e83\u544a\u67a0\u306e\u8cb7\u3044\u4ed8\u3051\u306fDSP\u540c\u58eb\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3<\/b><\/span><span style=\"font-weight: 400;\">\u3068\u306a\u308b\u305f\u3081\u3001<strong>\u6700\u3082\u9ad8\u3044\u91d1\u984d\u3067\u5165\u672d\u3057\u305fDSP\u304c\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u6a29\u5229\u3092\u5f97\u308b<\/strong>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u6b63\u78ba\u306b\u306f\u3001\u591a\u304f\u306eDSP\u3067\u30bb\u30ab\u30f3\u30c9\u30d7\u30e9\u30a4\u30b9\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5236\u5ea6\u3092\u5c0e\u5165\u3057\u3066\u304a\u308a\u3001\u5b9f\u969b\u306b\u5fc5\u8981\u3068\u3055\u308c\u308b\u5165\u672d\u984d\u306f\u30012\u756a\u76ee\u306e\u984d+1\u5186\u306e\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30b5\u30a4\u30c8\u3078\u5f80\u8a2a\u3057\u305f\u30e6\u30fc\u30b6\u304c\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u304b\u3069\u3046\u304b\u306b\u3064\u3044\u3066\u306f\u3001DSP\u306eCookie\uff08\u30b5\u30a4\u30c8\u95b2\u89a7\u5c65\u6b74\u3001\u95b2\u89a7\u65e5\u6642\u3001\u30ea\u30d5\u30a1\u30e9\u30fc\u60c5\u5831\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\uff09\u304b\u3089\u53d6\u5f97\u3057\u3066\u5224\u5225\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u4e8b\u524d\u306b\u30e6\u30fc\u30b6\u304cWeb\u3092\u56de\u904a\u3059\u308b\u4e2d\u3067DSP\u306eCookie\u306b\u63a5\u89e6\u3057\u3066\u304a\u308a\u3001\u304b\u3064DSP\u306eCookie\u306b\u69d8\u3005\u306a\u60c5\u5831\u3092\u4fdd\u6301\u3057\u3066\u3044\u308b\u72b6\u614b\u3067\u3042\u308b\u307b\u3069\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">DSP\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u306e\u6d41\u308c\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u304cWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u304cSSP\u306b\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SSP\u304c\u8907\u6570\u306eDSP\u306b\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u8ee2\u9001\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5404DSP\u304c<strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d<\/strong>(RTB\uff1aReal Time Bidding)\u203b\u3067\u5165\u672d\u3092\u884c\u3044\u3001\u6700\u3082\u9ad8\u3044\u5165\u672d\u4fa1\u683c\u3092\u63d0\u793a\u3057\u305fDSP\u304c\u843d\u672d\u3057\u3001SSP\u3078\u5165\u672d\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u8fd4\u3059<br \/>\n\u203b<strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d<\/strong> (RTB\uff1aReal Time Bidding)\uff1a\u5e83\u544a\u67a0\u306e\u8cb7\u3044\u4ed8\u3051\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u884c\u3046\u4ed5\u7d44\u307f\u306e\u3053\u3068<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SSP\u306f\u843d\u672d\u3057\u305fDSP\u3092Web\u30b5\u30a4\u30c8\u3078\u9001\u4fe1\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u306f\u843d\u672d\u3057\u305fDSP\u306b\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">DSP\u304b\u3089\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u3001Web\u30b5\u30a4\u30c8\u306b\u8868\u793a\u3055\u308c\u308b<br \/>\n<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6.jpg\" rel=\"attachment wp-att-277\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-277 size-medium\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6-620x395.jpg\" alt=\"DSP\u4ed5\u7d44\u307f1\" width=\"620\" height=\"395\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6-620x395.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6-200x127.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6-1024x653.jpg 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6-24x15.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6-36x22.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6-48x30.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/07\/c0e8b2f0439d303ecd340ba767c478b6.jpg 1044w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306f\u975e\u5e38\u306b\u9ad8\u901f\u3067\u51e6\u7406\u3055\u308c\u3001\u901a\u5e38\u306f0.1\u79d2\u4ee5\u5185\u306b\u5b8c\u4e86\u3059\u308b\u305f\u3081\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u307e\u3067\u306b\u30e6\u30fc\u30b6\u3092\u5f85\u305f\u305b\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%A2%E3%83%89%E3%83%8D%E3%83%83%E3%83%88%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span><b>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306e\u9055\u3044<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DSP\u3068\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001\u3069\u3061\u3089\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u914d\u4fe1\u306b\u4f7f\u308f\u308c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u304c\u3001\u5e83\u544a\u4e3b\u304b\u3089\u898b\u305f\u5f79\u5272\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001<\/span><span style=\"color: #ff0000;\"><b>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u5e83\u544a\u63b2\u8f09\u67a0\u3092\u307e\u3068\u3081\u305f\u300c\u914d\u4fe1\u7db2\u300d\u3067\u3042\u308a\u3001DSP\u306f\u69d8\u3005\u306a\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u542b\u3080\u5e83\u544a\u67a0\u3092\u8cb7\u3044\u4ed8\u3051\u3001\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u300c\u30b5\u30fc\u30d3\u30b9\u300d<\/b><\/span><span style=\"font-weight: 400;\">\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u3084SNS\u3001\u30a2\u30d7\u30ea\u306a\u3069\u69d8\u3005\u306a\u914d\u4fe1\u9762\u3092\u4e00\u62ec\u3067\u7ba1\u7406\u3057\u3066\u3044\u3066\u3001\u914d\u4fe1\u9762\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u3082\u306e\u306b\u3001<\/span><b>GDN<\/b><span style=\"font-weight: 400;\">\uff08Google\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u3084<\/span><b>YDA<\/b><span style=\"font-weight: 400;\">\uff08Yahoo\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u7ba1\u7406\u3057\u3066\u3044\u308b\u5e83\u544a\u67a0\u306f\u3001\u5916\u90e8\u306eDSP\u3068\u63a5\u7d9a\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u7d4c\u7531\u3067\u3057\u304b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>GDN\u3068YDA\u306b\u3064\u3044\u3066\u3001\u6b21\u306e\u8a18\u4e8b\u306b\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u25bc\u95a2\u9023\u8a18\u4e8b<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"vdQuRxhgyx\"><p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/gdn-616\">\u30102025\u5e74\u3011GDN\u3068\u306f\uff1f\uff5c\u914d\u4fe1\u9762\u3084\u30d0\u30ca\u30fc\u30b5\u30a4\u30ba\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u89e3\u8aac\uff01<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30102025\u5e74\u3011GDN\u3068\u306f\uff1f\uff5c\u914d\u4fe1\u9762\u3084\u30d0\u30ca\u30fc\u30b5\u30a4\u30ba\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u89e3\u8aac\uff01&#8221; &#8212; \u30a6\u30a7\u30d6\u90e8\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/gdn-616\/embed#?secret=mfGEhGPl78#?secret=vdQuRxhgyx\" data-secret=\"vdQuRxhgyx\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"YGVgP0kWfR\"><p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/yda-10313\">YDA\uff08Yahoo! \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09\u3068\u306f\uff1fGDN\u3068\u306e\u9055\u3044\u3068\u5c0e\u5165\u30ac\u30a4\u30c9<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YDA\uff08Yahoo! \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09\u3068\u306f\uff1fGDN\u3068\u306e\u9055\u3044\u3068\u5c0e\u5165\u30ac\u30a4\u30c9&#8221; &#8212; \u30a6\u30a7\u30d6\u90e8\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/yda-10313\/embed#?secret=4Qz50qKZkV#?secret=YGVgP0kWfR\" data-secret=\"YGVgP0kWfR\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SSP%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span><b><br \/>\nSSP\u3068\u306e\u9055\u3044<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DSP\u306f\u3001Demand Side Platform\u306e\u7565\u79f0\u3067\u3001\u9700\u8981\u5074\u3001\u3064\u307e\u308a<strong>\u300c\u5e83\u544a\u4e3b\u5074\u300d\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30b5\u30fc\u30d3\u30b9<\/strong>\u3067\u3042\u308b\u4e00\u65b9\u3001SSP\u306fSupply Side Platform\u306e\u7565\u79f0\u3067\u3001<span style=\"color: #ff0000;\"><strong>\u4f9b\u7d66\u5074\u3001\u3064\u307e\u308a\u300c\u30e1\u30c7\u30a3\u30a2\u5074\u300d\u306e\u5e83\u544a\u67a0\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30b5\u30fc\u30d3\u30b9<\/strong><\/span>\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u306e\u63b2\u8f09\u67a0\u3092\u6301\u3064\u30e1\u30c7\u30a3\u30a2\u306f\u3001SSP\u3078\u4fdd\u6709\u3059\u308b\u5e83\u544a\u67a0\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001SSP\u306f\u8907\u6570\u306e\u5e83\u544a\u4e3b\uff08DSP\u7d4c\u7531\u306a\u3069\uff09\u304b\u3089\u306e\u5165\u672d\u3092\u53d7\u3051\u4ed8\u3051\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d(RTB)\u3067\u6700\u3082\u9ad8\u5024\u3092\u3064\u3051\u305f\u5e83\u544a\u4e3b\u306b\u5e83\u544a\u67a0\u3092\u8ca9\u58f2\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001<\/span><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u304c\u5e83\u544a\u67a0\u3092\u8ca9\u58f2\u3057\u3066\u53ce\u76ca\u3092\u5f97\u305f\u3044\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u8005\u3060\u3068\u3059\u308b\u3068\u3001SSP\u3092\u5229\u7528\u3057\u3066\u5e83\u544a\u67a0\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u52d5\u7684\u306b\u6700\u3082\u9ad8\u5024\u3092\u3064\u3051\u305f\u5e83\u544a\u4e3b\u306b\u5e83\u544a\u67a0\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001<strong>DSP\u3068SSP\u306f\u5bfe\u3092\u306a\u3059\u3088\u3046\u306a\u95a2\u4fc2<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"DSP%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span><b>DSP\u306e\u30e1\u30ea\u30c3\u30c8<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">DSP\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4e3b\u306b2\u3064\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%B5%E3%82%A4%E3%83%88%E3%82%92%E6%A8%AA%E6%96%AD%E3%81%97%E3%81%A6%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span><b>\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #ff0000;\"><b>DSP\u306f\u8907\u6570\u306eSSP\u3068\u63a5\u7d9a\u3057\u3066\u3044\u308b\u305f\u3081\u3001SSP\u3092\u901a\u3058\u3066\u591a\u304f\u306e\u30b5\u30a4\u30c8\u3001\u30e6\u30fc\u30b6\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u3059\u3079\u3066\u306e\u5e83\u544a\u67a0\u306b\u5bfe\u3057\u3066\u4e00\u5f8b\u306e\u91d1\u984d\u3067\u5165\u672d\u3092\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u306e\u52b9\u679c\u304c\u6700\u5927\u5316\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u4e88\u7b97\u3084\u52b9\u679c\u306b\u5fdc\u3058\u3066\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3054\u3068\u306b\u6700\u9069\u306a\u5165\u672d\u4fa1\u683c\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u67a0\u3054\u3068\u306b\u624b\u52d5\u3067\u7ba1\u7406\u3057\u306a\u304f\u3066\u3082\u3001\u81ea\u52d5\u3067\u8abf\u6574\u3055\u308c\u308b\u305f\u3081\u3001\u904b\u7528\u5de5\u6570\u3092\u6291\u3048\u3064\u3064\u3001\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%8B%AC%E8%87%AA%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span><b>\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DSP\u3067\u306f\u3001<strong><span style=\"color: #ff0000;\">Cookie<\/span><\/strong><\/span><span style=\"color: #ff0000;\"><b>\u60c5\u5831\u3092\u5143\u306b\u6027\u5225\u3001\u5e74\u4ee3\u3001\u8208\u5473\u95a2\u5fc3\u306a\u3069\u300c\u4eba\u300d\u306b\u5bfe\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u307e\u3059\u3002<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">DSP\u306b\u3088\u3063\u3066\u306f\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u5305\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u3084\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3068\u30c7\u30fc\u30bf\u9023\u643a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u3001\u72ec\u81ea\u6027\u304c\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u4f1a\u54e1\u60c5\u5831\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30e6\u30cb\u30fc\u30af\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u4ed6\u306e\u5e83\u544a\u5a92\u4f53\u3067\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u306a\u3044\u30e6\u30fc\u30b6\u306b\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u30ea\u30fc\u30c1\u3057\u305f\u3044\u5834\u5408\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%A3%E8%A1%A8%E7%9A%84%E3%81%AADSP%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%EF%BC%882025%E5%B9%B44%E6%9C%88%E6%9B%B4%E6%96%B0%EF%BC%89\"><\/span>\u4ee3\u8868\u7684\u306aDSP\u30b5\u30fc\u30d3\u30b9\uff082025\u5e744\u6708\u66f4\u65b0\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Criteo\"><\/span><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.criteo.com\/jp\/\" target=\"_blank\" rel=\"noopener\">Criteo<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11030\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top.png\" alt=\"criteo_top\" width=\"1699\" height=\"619\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top.png 1699w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top-620x226.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top-1024x373.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top-200x73.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top-1536x560.png 1536w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top-774x282.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top-304x111.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo_top-282x103.png 282w\" sizes=\"auto, (max-width: 1699px) 100vw, 1699px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">CRITEO\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308bDSP\u3067\u3001\u30d5\u30a3\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u304c\u7279\u9577\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30c9\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u5546\u54c1\u753b\u50cf\u30fb\u30ea\u30f3\u30af\u5148\u30fb\u4fa1\u683c\u306a\u3069\u304c\u30bb\u30c3\u30c8\u306b\u306a\u3063\u305f\u30d0\u30ca\u30fc\u3092\u81ea\u52d5\u3067\u4f5c\u6210\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001EC\u696d\u754c\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"UNIVERSE_Ads\"><\/span><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/demand-services.microad.jp\/\" target=\"_blank\" rel=\"noopener\">UNIVERSE Ads<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11031\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top.png\" alt=\"UNIVERSE Ads_top\" width=\"1507\" height=\"517\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top.png 1507w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top-620x213.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top-1024x351.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top-200x69.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top-774x266.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top-304x104.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/UNIVERSE-Ads_top-282x97.png 282w\" sizes=\"auto, (max-width: 1507px) 100vw, 1507px\" \/><br \/>\n<span style=\"font-weight: 400;\">\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30af\u30ed\u30a2\u30c9\u304c\u63d0\u4f9b\u3059\u308bDSP\u3067\u3001AI\u306e\u72ec\u81ea\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u3001\u9069\u6b63\u306a\u4fa1\u683c\u3067\u306e\u5165\u672d\u3068\u5e83\u544a\u914d\u4fe1\u304c\u7279\u9577\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u540c\u793e\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u696d\u754c\u7279\u5316\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306e\u63a5\u7d9a\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u5404\u696d\u7a2e\u306e\u6d88\u8cbb\u884c\u52d5\u306b\u5373\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Logicad\"><\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.logicad.com\/\" target=\"_blank\" rel=\"noopener\"><b>Logicad<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11032\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM.png\" alt=\"Logicad_Top\" width=\"1521\" height=\"544\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM.png 1521w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM-620x222.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM-1024x366.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM-200x72.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM-774x277.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM-304x109.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Logicad_CM-282x101.png 282w\" sizes=\"auto, (max-width: 1521px) 100vw, 1521px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u30bd\u30cb\u30fc\u30b0\u30eb\u30fc\u30d7\u3067\u3042\u308bSMN\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308bDSP\u3067\u3001\u72ec\u81ea\u958b\u767a\u3057\u305f\u4eba\u5de5\u77e5\u80fd\u300cVALIS-Engine\u300d\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3084\u3001\u8a8d\u77e5\u304b\u3089\u5208\u308a\u53d6\u308a\u307e\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u6d3b\u7528\u3067\u304d\u308b\u3053\u3068\u304c\u7279\u9577\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u914d\u4fe1\u30e1\u30cb\u30e5\u30fc\u3082\u8c4a\u5bcc\u3067\u3001\u300cVALIS-Engine\u300d\u3092\u6d3b\u7528\u3057\u305f\u62e1\u5f35\u914d\u4fe1\u3084\u3001\u30c6\u30ec\u30d3CM\u3068\u9023\u52d5\u3057\u305f\u5e83\u544a\u914d\u4fe1\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u8a73\u3057\u304f\u306f\u3001\u300c<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/logicad-4994\"><span style=\"font-weight: 400;\">\u7d99\u7d9a\u738790%\u306e\u30bd\u30cb\u30fc\u30b0\u30eb\u30fc\u30d7DSP\u300cLogicad\u300d\u306e\u7279\u9577<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u300d\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Red\"><\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.fout.co.jp\/freakout\/product\/red\/\" target=\"_blank\" rel=\"noopener\"><b>Red<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11033\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top.png\" alt=\"Red_top\" width=\"1383\" height=\"574\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top.png 1383w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top-620x257.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top-1024x425.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top-200x83.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top-774x321.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top-304x126.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/Red_top-282x117.png 282w\" sizes=\"auto, (max-width: 1383px) 100vw, 1383px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u682a\u5f0f\u4f1a\u793e\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u63d0\u4f9b\u3059\u308bDSP\u3067\u3001\u56fd\u5185\u6700\u5927\u7d1a\u306e\u6708\u95938,500 \u5104\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8d85\u3048\u308b\u5e83\u544a\u67a0\u306e\u5728\u5eab\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d3\u30c7\u30aa\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u5404\u7a2e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3001\u72ec\u81ea\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u914d\u4fe1\u3067\u304d\u308b\u3053\u3068\u304c\u7279\u9577\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">DSP\u306f\u3001\u69d8\u3005\u306a\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u542b\u3080\u5e83\u544a\u67a0\u3092\u8cb7\u3044\u4ed8\u3051\u3001\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u300c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u300c\u67a0\u300d\u5358\u4f4d\u3067\u306f\u306a\u304f\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u300c\u4eba\u300d\u5358\u4f4d\u3067\u306e\u5e83\u544a\u914d\u4fe1\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u304c\u3067\u304d\u308b\u70b9\u3067\u3001\u5f93\u6765\u306e\u5e83\u544a\u67a0\u5358\u4f4d\u3067\u306e\u914d\u4fe1\u65b9\u6cd5\u3068\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DSP\u306b\u3088\u3063\u3066\u300c\u67a0\u304b\u3089\u4eba\u3078\u300d\u306e\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u304b\u306a\u308a\u7d4c\u3061\u307e\u3059\u304c\u3001\u305d\u308c\u306b\u3068\u3082\u306a\u3044DSP\u81ea\u4f53\u306e\u5e83\u544a\u8868\u793a\u30ed\u30b8\u30c3\u30af\u306e\u8907\u96d1\u5316\u3001DMP\u306a\u3069\u306e\u7b2c\u4e09\u8005\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u62e1\u5f35\u306b\u3088\u308b\u5e83\u544a\u8868\u793a\u5bfe\u8c61\u306e\u9078\u5b9a\u306a\u3069\u3001\u305d\u306e\u6a5f\u80fd\u306f\u65e5\u3005\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305c\u3072\u3001DSP\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u914d\u4fe1\u306e\u4ed5\u7d44\u307f\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<!-- CTA BLOCK -->\r\n<div class=\"post-cta post-cta-12516\">\r\n<h5 class=\"cta-post-title\">WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u4e0a\u3052\u305f\u3044\u65b9\u3078<\/h5>\r\n<div class=\"post-cta-inner\">\r\n  <div class=\"cta-post-content clearfix\">\r\n\r\n    <div class=\"post-cta-cont\">\r\n      \r\n      <p>\u30a6\u30a7\u30d6\u90e8\u306e\u904b\u55b6\u56e3\u4f53\u3067\u3042\u308b\u300c\u682a\u5f0f\u4f1a\u793e\u30e1\u30c7\u30a3\u30c3\u30af\u30b9\u300d\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u53ca\u3073\u4ee3\u7406\u5e97\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u30e1\u30c7\u30a3\u30c3\u30af\u30b9\u306f\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u3053\u3060\u308f\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5fb9\u5e95\u7684\u306a\u9867\u5ba2\u7406\u89e3<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u3067\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30b9\u30bf\u30f3\u30b9<\/li>\n<\/ul>\n<p>\u30a6\u30a7\u30d6\u90e8\u306e\u5185\u5bb9\u306b\u5c11\u3057\u3067\u3082\u8208\u5473\u3092\u6301\u305f\u308c\u305f\u65b9\u306f\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n\r\n      <br clear=\"both\"><div class=\"post-cta-btn-wrap\"><p class=\"post-cta-btn\"><a class=\"button is-solid\" href=\"https:\/\/www.medix-inc.co.jp\/aboutus\/strongpoint.html\" target=\" target=\"_blank\" rel=\"noopener\"\"onClick=\"javascript:ga('send', 'pageview', '\/target=&quot;_blank&quot; rel=&quot;noopener&quot;');\">MEDIX\u306e\u5f37\u307f<\/a><\/p><p class=\"post-cta-btn\"><a class=\"button\" href=\"https:\/\/www.medix-inc.co.jp\/contact\/\" target=\" target=\"_blank\" rel=\"noopener\"\"onClick=\"javascript:ga('send', 'pageview', '\/target=&quot;_blank&quot; rel=&quot;noopener&quot;');\">\u3054\u76f8\u8ac7\u30fb\u304a\u554f\u3044\u5408\u308f\u305b<\/a><\/p><\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- END OF CTA BLOCK -->\n","protected":false},"excerpt":{"rendered":"<p>\u30a6\u30a7\u30d6\u5e83\u544a\u306e\u914d\u4fe1\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u4eba\u3067\u3042\u308c\u3070\u3001DSP\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f 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[&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":11049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[29,52],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ad","tag-dsp","tag-ad-operations"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":41,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":11200,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/276\/revisions\/11200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media\/11049"}],"wp:attachment":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}