{"id":4673,"date":"2024-10-03T17:53:09","date_gmt":"2024-10-03T08:53:09","guid":{"rendered":"https:\/\/webbu.jp\/?p=4673"},"modified":"2026-01-21T18:14:51","modified_gmt":"2026-01-21T09:14:51","slug":"url-parameters","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673","title":{"rendered":"URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3063\u3066\u4f55\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089GA4\u6d3b\u7528\u6cd5\u307e\u3067\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u7684\u306a\u904b\u7528\u306b\u306f\u3001URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u7279\u306b\u3001Google 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ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#%E3%80%8CURL%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#%E3%83%91%E3%83%83%E3%82%B7%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%A8%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\" >\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\" >\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#%E3%83%91%E3%83%83%E3%82%B7%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\" >\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#GA4%E3%81%AEURL%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AF%EF%BC%9F\" >GA4\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#GA4%E7%94%A8%E3%81%AEURL%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E4%B8%80%E8%A6%A7\" >GA4\u7528\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u4e00\u89a7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#GA4%E3%81%AEutm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\" >GA4\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5177\u4f53\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#utm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" >utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6ce8\u610f\u70b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#GA4%E3%81%AEutm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E4%BD%9C%E6%88%90%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\" >GA4\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f5c\u6210\u3068\u30c7\u30fc\u30bf\u78ba\u8a8d\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#%E7%94%A8%E6%84%8F%E3%81%99%E3%82%8B%E3%82%82%E3%81%AE\" >\u7528\u610f\u3059\u308b\u3082\u306e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#1Campaign_URL_Builder%E3%81%A7utm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E4%BD%9C%E6%88%90\" >(1)Campaign URL Builder\u3067utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u6210<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#2%E4%BD%9C%E6%88%90%E3%81%97%E3%81%9FURL%E3%81%AB%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E3%81%99%E3%82%8B\" >(2)\u4f5c\u6210\u3057\u305fURL\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#3%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E3%82%92GA4%E3%81%A7%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\" >(3)\u30a2\u30af\u30bb\u30b9\u3092GA4\u3067\u78ba\u8a8d\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#%E5%8F%82%E8%80%83%E3%83%87%E3%83%95%E3%82%A9%E3%83%AB%E3%83%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%81%AE%E7%A8%AE%E9%A1%9E\" >(\u53c2\u8003)\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u7a2e\u985e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#Google%E5%BA%83%E5%91%8A%E9%80%A3%E6%90%BA%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" >Google\u5e83\u544a\u9023\u643a\u306b\u3064\u3044\u3066<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#GA4%E3%81%AE%E3%80%8C%E6%89%8B%E5%8B%95%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%A8%E3%80%8C%E8%87%AA%E5%8B%95%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%AE%E9%81%95%E3%81%84%E3%81%A8%E3%81%AF%EF%BC%9F\" >GA4\u306e\u300c\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u300c\u81ea\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u9055\u3044\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#GA4%E3%81%AB%E3%82%82%E6%89%8B%E5%8B%95%E3%82%BF%E3%82%B0%E3%81%AE%E3%82%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%A9%E3%82%A4%E3%83%89%E8%A8%AD%E5%AE%9A%E3%81%AF%E3%81%82%E3%82%8B%E3%81%AE%EF%BC%9F\" >GA4\u306b\u3082\u624b\u52d5\u30bf\u30b0\u306e\u30aa\u30fc\u30d0\u30fc\u30e9\u30a4\u30c9\u8a2d\u5b9a\u306f\u3042\u308b\u306e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#GA4%E3%81%A7Google%E5%BA%83%E5%91%8A%E3%83%87%E3%83%BC%E3%82%BF%E7%A2%BA%E8%AA%8D%E6%99%82%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" >GA4\u3067Google\u5e83\u544a\u30c7\u30fc\u30bf\u78ba\u8a8d\u6642\u306e\u6ce8\u610f\u70b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/url-parameters-4673\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8CURL%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u300d\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u8868\u793a\u3084\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u76ee\u7684\u306b\u4f7f\u7528\u3055\u308c\u308bURL\u4e0a\u306e\u6587\u5b57\u5217\u60c5\u5831\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u4e0b\u8868\u306eURL\u3067\u306f<span style=\"color: #ff0000\">\u8d64\u6587\u5b57\u306e\u90e8\u5206<\/span>\u304c\u300c<strong>URL\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong>\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u30d7\u30ed\u30c8\u30b3\u30eb<\/strong><\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u30db\u30b9\u30c8<\/strong><\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u30d1\u30b9<\/strong><\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\uff08?\u30af\u30a8\u30ea\uff09<\/strong><\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\uff08#\u30cf\u30c3\u30b7\u30e5\uff09<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">http:\/\/<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">www.sample.com<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\/item_list.php<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">?<span style=\"color: #ff0000\">page=2<\/span>&amp;<span style=\"color: #ff0000\">sort=desc<\/span><\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">#top<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u901a\u4fe1\u65b9\u5f0f\u3092\u793a\u3059\u90e8\u5206<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30a2\u30af\u30bb\u30b9\u3059\u308b\u5bfe\u8c61\u306e\u30b5\u30fc\u30d0\u306e\u30a2\u30c9\u30ec\u30b9\u3092\u793a\u3059\u90e8\u5206<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30b5\u30fc\u30d0\u30fc\u5185\u306e\u5834\u6240\u3092\u8868\u3059\u90e8\u5206<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u300c?\u300d\u4ee5\u964d\u306e\u6587\u5b57\u5217\u90e8\u5206\u3002\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u540d=\u5024\u300d\u3068\u5bfe\u3067\u5229\u7528\u3059\u308b<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u300c#\u300d\u4ee5\u964d\u306e\u90e8\u5206\u3002\u30da\u30fc\u30b8\u5185\u306e\u5834\u6240\u3092\u6307\u5b9a\u3059\u308b\u6587\u5b57\u5217<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%83%E3%82%B7%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%A8%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\"><\/span>\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u306f\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u9818\u57df\u306b\u304a\u3044\u3066\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5024\u306e\u3053\u3068\u3092\u6307\u3057\u3001\u300c\u5f15\u6570\u300d\u306a\u3069\u3068\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u8aac\u660e\u3059\u308b\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306b\u95a2\u3057\u3066\u306f\u3001\u6587\u5b57\u901a\u308a\u30a2\u30af\u30bb\u30b9\u3059\u308bURL\u306b\u4ed8\u52a0\u3059\u308b\u5024\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u3001<span style=\"color: #ff0000\"><strong>\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong><\/span>\u3068<span style=\"color: #ff0000\"><strong>\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong><\/span>\u306e2\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/f0362b9d9beed223fb8a1f25fc932419.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4676 size-medium\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/f0362b9d9beed223fb8a1f25fc932419-620x315.png\" alt=\"\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u5206\u985e\" width=\"620\" height=\"315\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f0362b9d9beed223fb8a1f25fc932419-620x315.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f0362b9d9beed223fb8a1f25fc932419-200x102.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f0362b9d9beed223fb8a1f25fc932419-1024x520.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f0362b9d9beed223fb8a1f25fc932419-711x361.png 711w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/f0362b9d9beed223fb8a1f25fc932419.png 1727w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u6b21\u3067\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\"><\/span>\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u3001URL\u306b\u4ed8\u52a0\u3059\u308b\u3053\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u63cf\u753b\u3084\u6a5f\u80fd\u3001\u52d5\u4f5c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5024\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<\/p>\n<ul>\n<li>\u30d6\u30ed\u30b0\u306e\u30da\u30fc\u30b8\u30f3\u30b0\u6a5f\u80fd\uff08\u4f8b\uff1ahttps:\/\/sample.com\/?page=1 \uff09<\/li>\n<li>\u7279\u5b9a\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306e\u8868\u793a\uff08\u4f8b\uff1ahttps:\/\/sample.com\/?item_id=12345 \uff09<\/li>\n<li>AB\u30c6\u30b9\u30c8\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u8868\u793a\uff08\u4f8b\uff1ahttps:\/\/sample.com\/?target=A\uff09<\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001<span style=\"color: #ff0000\"><strong>\u5b9f\u969b\u306b\u305d\u306eURL\u306b\u5bfe\u5fdc\u3059\u308b\u56fa\u6709\u306e\u30da\u30fc\u30b8\u304c\u5b58\u5728\u3059\u308b<\/strong><\/span>\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%83%E3%82%B7%E3%83%96%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF\"><\/span>\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e00\u65b9\u3001\u300c\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u3001URL\u306b\u4ed8\u52a0\u3057\u3066\u3082\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u672c\u4f53\u306e\u52d5\u304d\u306b\u306f\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u5024\u3067\u3042\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3001\u300c\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u4e3b\u306b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u306e\u8ffd\u8de1\u3068\u5206\u6790\u7528\u9014\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u5834\u5408\u3082\u3001URL\u306bGA4\u5c02\u7528\u306e\u60c5\u5831\u53ce\u96c6\u7528\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u52a0\u3059\u308b\u3053\u3068\u3067\u6d41\u5165\u7d4c\u8def\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u30c4\u30fc\u30eb\u3067\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/8c9f58eaad163d378a176b62ad7d2901.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4677 size-medium\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/8c9f58eaad163d378a176b62ad7d2901-620x301.png\" alt=\"\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\" width=\"620\" height=\"301\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/8c9f58eaad163d378a176b62ad7d2901-620x301.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/8c9f58eaad163d378a176b62ad7d2901-200x97.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/8c9f58eaad163d378a176b62ad7d2901-1024x497.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/8c9f58eaad163d378a176b62ad7d2901-744x361.png 744w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/8c9f58eaad163d378a176b62ad7d2901.png 1762w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%AEURL%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>GA4\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GA4\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u7d4c\u8def\u3084\u53c2\u7167\u5143\u3092\u7279\u5b9a\u3057\u3001\u52b9\u679c\u7684\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001<strong>utm_source\u3001utm_medium<\/strong>\u3001<strong>utm_campaign<\/strong> \u306a\u3069\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092URL\u306b\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d4c\u7531\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001GA4\u3067\u306f\u3001\u53c2\u7167\u5143\u5225\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5206\u6790\u3084\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4%E7%94%A8%E3%81%AEURL%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E4%B8%80%E8%A6%A7\"><\/span>GA4\u7528\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u4e00\u89a7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4\u3067\u4f7f\u7528\u3067\u304d\u308bURL\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u4e0b\u8a18\u306e6\u3064\u3067\u300cutm\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a6\u3064\u306e\u3046\u3061\u3001\u5148\u306b\u89e3\u8aac\u3059\u308b2\u3064\u306f\u5fc5\u9808\u9805\u76ee\u3067\u3042\u308b\u305f\u3081\u3001\u7279\u306b\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u305e\u308c\u306e\u5185\u5bb9\u3084\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u25bcGA4\u3067\u4f7f\u7528\u3067\u304d\u308butm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4e00\u89a7<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u533a\u5206<\/strong><\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong><\/td>\n<td style=\"width: 10%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u5fc5\u8981\u6027<\/strong><\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u5185\u5bb9<\/strong><\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u6d3b\u7528\u4f8b<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_source<\/td>\n<td style=\"width: 10%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\"><span style=\"color: #ff0000\">\u5fc5\u9808<\/span><\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143\u306e\u30b5\u30a4\u30c8\u540d\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u5165\u529b<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_source=google<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30c7\u30a3\u30a2<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_medium<\/td>\n<td style=\"width: 10%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\"><span style=\"color: #ff0000\">\u5fc5\u9808<\/span><\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306e\u5a92\u4f53\u7a2e\u5225\u3092\u5165\u529b<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_medium=cpc<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_campaign<\/td>\n<td style=\"width: 10%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u7701\u7565\u53ef<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30fc\u30c9\u306a\u3069\u3092\u6307\u5b9a<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_campaign=summer_sale<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30ad\u30fc\u30ef\u30fc\u30c9<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_term<\/td>\n<td style=\"width: 10%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u7701\u7565\u53ef<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u6709\u6599\u5e83\u544a\u306b\u304a\u3051\u308b\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u3092\u6307\u5b9a<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_term=running_shoes<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_content<\/td>\n<td style=\"width: 10%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u7701\u7565\u53ef<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">A\/B\u30c6\u30b9\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306b\u4f7f\u7528\u3001\u8907\u6570\u306e\u5e83\u544a\u3092\u533a\u5225<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_content=text_link<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3ID<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_id<\/td>\n<td style=\"width: 10%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u7701\u7565\u53ef<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306e\u4e00\u610f\u306eID<\/td>\n<td style=\"width: 20%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">utm_id=summer2024<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3082\u3057\u3001\u5404utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u8a2d\u5b9a\u3059\u308b\u5024\u306b\u8ff7\u3063\u305f\u5834\u5408\u306f\u3001\u6b21\u306e\u7ae0\u306e\u300c<strong>GA4\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5177\u4f53\u4f8b<\/strong>\u300d\u3084\u3001\u672c\u8a18\u4e8b\u6587\u4e2d\u306b\u63b2\u8f09\u3059\u308b\u300c<strong>\uff08\u53c2\u8003\uff09\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7<\/strong>\u300d\u306e\u4ed5\u5206\u3051\u30eb\u30fc\u30eb\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u306d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4%E3%81%AEutm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\"><\/span>GA4\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5177\u4f53\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306eURL\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 100%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u4f8b\uff1ahttps:\/\/www.sample.co.jp\/<span style=\"color: #ff0000\">?utm_source=google&amp;utm_medium=cpc<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u5834\u5408\u3001utm_source\u306b\u306f\u300cgoogle\u300d\u3001utm_medium\u306b\u306f\u300ccpc\u300d\u3092\u6307\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\nGA4\u3067\u306f\u3001\u3053\u306eURL\u3092\u5143\u306b\u53c2\u7167\u5143\u3068\u3057\u3066\u300cgoogle\u300d\u3001\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u300ccpc\u300d\u304c\u8a18\u9332\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u306e\u5a92\u4f53\u3084\u7a2e\u985e\u306b\u5fdc\u3058\u3066\u3001\u3053\u306e\u5024\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3001GA4\u5185\u3067\u6d41\u5165\u7d4c\u8def\u3092\u4ed5\u5206\u3051\u305f\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>GA4\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u5229\u70b9\u306f\u4e0b\u8a183\u3064\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 100%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\"><strong>\u6d41\u5165\u7d4c\u8def\u306e\u628a\u63e1<\/strong>: URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u7d4c\u8def\uff08\u4f8b: \u30e1\u30fc\u30eb\u3001SNS\u3001\u5e83\u544a\uff09\u3092\u901a\u3058\u3066\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u304b\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<strong>\u53c2\u7167\u5143\u306e\u628a\u63e1<\/strong>: \u5404\u53c2\u7167\u5143\uff08\u4f8b: Google\u691c\u7d22\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u3001\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09\u3054\u3068\u306b\u6d41\u5165\u30c7\u30fc\u30bf\u3092\u533a\u5225\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u65bd\u7b56\u306e\u52b9\u679c\u5206\u6790<\/strong>: \u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3057\u3001\u3069\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u304b\u3092\u691c\u8a3c\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"utm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092URL\u306b\u4ed8\u4e0e\u3059\u308b\u4e0a\u3067\u6ce8\u610f\u3059\u3079\u304d4\u3064\u306e\u70b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u65e5\u672c\u8a9e\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306a\u30c0\u30d6\u30eb\u30d0\u30a4\u30c8\u6587\u5b57\u306f\u5165\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\uff08GA4\u7ba1\u7406\u753b\u9762\u30c7\u30fc\u30bf\u306e\u6587\u5b57\u5316\u3051\u539f\u56e0\u3068\u306a\u308b\u305f\u3081\uff09<\/li>\n<li>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u969b\u306b\u3001\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u4f34\u3046\u3088\u3046\u306a\u30da\u30fc\u30b8\u306e\u5834\u5408\u306b\u306f\u3001\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u5148\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u3068\u304d\u306b\u3082utm\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4ed8\u4e0e\u3055\u308c\u305f\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u8abf\u6574\u304c\u5fc5\u8981\u3002(\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u7b49\u306b\u3088\u308a\u30d1\u30e9\u30e1\u30fc\u30bf\u60c5\u5831\u3092\u5931\u308f\u308c\u308b\u3068\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u3044\u306a\u3044\u306e\u3068\u540c\u3058\u8a08\u6e2c\u3068\u306a\u308b\u305f\u3081)<\/li>\n<li>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u306b\u306f\u300c?\u300d\u300c&amp;\u300d\u300c=\u300d\u306a\u3069\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u5b9a\u7fa9\u306b\u5fc5\u8981\u306a\u6587\u5b57\u5217\u306f\u4f7f\u7528\u3057\u306a\u3044\u3053\u3068\uff08\u6b63\u3057\u304f\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u8a8d\u8b58\u3055\u308c\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\uff09<\/li>\n<li>\u5927\u6587\u5b57\u5c0f\u6587\u5b57\u306e\u8868\u8a18\u30d6\u30ec\u306b\u3088\u3063\u3066\u3001\u8a08\u6e2c\u30c7\u30fc\u30bf\u304c\u5206\u6563\u3059\u308b\u305f\u3081\u3001\u306a\u308b\u3079\u304f\u5c0f\u6587\u5b57\u3067\u7d71\u4e00\u3059\u308b\u306a\u3069\u904b\u7528\u30eb\u30fc\u30eb\u3092\u3042\u3089\u304b\u3058\u3081\u8a2d\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ol>\n<p>\u203b\uff081\uff09\u306b\u95a2\u3057\u3066\u3001\u3069\u3046\u3057\u3066\u3082\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u65e5\u672c\u8a9e\uff08\u30c0\u30d6\u30eb\u30d0\u30a4\u30c8\u6587\u5b57\uff09\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u306f\u3001UTF-8\u306eURL\u30a8\u30f3\u30b3\u30fc\u30c9\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\n\u203b\uff082\uff09\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u51e6\u7406\u306b\u95a2\u3057\u3066\u306f\u3001\u30b5\u30a4\u30c8\u5236\u4f5c\u3092\u62c5\u5f53\u3059\u308b\u90e8\u7f72\u3084\u30b7\u30b9\u30c6\u30e0\u4f1a\u793e\u306e\u65b9\u306b\u76f8\u8ac7\u30fb\u4f9d\u983c\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%AEutm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E4%BD%9C%E6%88%90%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\"><\/span>GA4\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f5c\u6210\u3068\u30c7\u30fc\u30bf\u78ba\u8a8d\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b9f\u969b\u306bGA4\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3001\u30b5\u30a4\u30c8\u8a98\u5c0e\u306b\u4f7f\u3046URL\u306b\u8a2d\u5b9a\u3057\u3001GA4\u3067\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%94%A8%E6%84%8F%E3%81%99%E3%82%8B%E3%82%82%E3%81%AE\"><\/span>\u7528\u610f\u3059\u308b\u3082\u306e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u30b5\u30a4\u30c8\u8a98\u5c0e\u306b\u4f7f\u3044\u305f\u3044URL<\/li>\n<li>\u6d41\u5165\u7d4c\u8def\u306e\u5206\u985e\u306b\u4f7f\u3044\u305f\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u60c5\u5831\uff08\u53c2\u7167\u5143\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3000\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u4e8b\u524d\u306b\u7528\u610f\u3057\u305f\u4e0a\u8a18\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001<br \/>\n\u300cURL\uff0b\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\uff0b\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\uff08\uff0b\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u300d<br \/>\n\u306e\u9806\u306b\u7d44\u307f\u7acb\u3066\u308b\u3053\u3068\u3067\u3001utm\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u4e0a\u8a18\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001utm\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3092\u81ea\u52d5\u751f\u6210\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u304cGoogle\u304b\u3089\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u751f\u6210\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u3055\u3063\u305d\u304fURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3057\u8a08\u6e2c\u3092\u8a66\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Campaign_URL_Builder%E3%81%A7utm%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E4%BD%9C%E6%88%90\"><\/span>(1)Campaign URL Builder\u3067utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u6210<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google \u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u300cCampaign URL Builder\uff08https:\/\/ga-dev-tools.google\/campaign-url-builder\/\uff09\u300d<br \/>\n\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001GA4\u3067\u53ce\u96c6\u3057\u305f\u3044\u6d41\u5165\u60c5\u5831\u3092\u3001\u9069\u3057\u305f\u7b87\u6240\u306b\u5165\u529b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 100%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\"><strong>\uff1c\u5e83\u544a\u914d\u4fe1\u3059\u308bURL\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306e\u4f8b\uff1e<\/strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\uff1ahttps:\/\/www.medix-inc.co.jp\/<br \/>\n\u53c2\u7167\u5143\uff1agoogle<br \/>\n\u30e1\u30c7\u30a3\u30a2\uff1acpc \uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09<br \/>\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a2024summer_sale \uff082024\u590f\u306e\u30bb\u30fc\u30eb\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5b9f\u969b\u306b\u753b\u9762\u4e0a\u3067\u5165\u529b\u3057\u3066\u307f\u308b\u3068\u3001\u4e0b\u753b\u50cf\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/240930_0003.png\"><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/240930_0003.png\" alt=\"Campaign URL Builder\" width=\"620\" \/><\/a><\/p>\n<p>\u5fc5\u9808\u4e8b\u9805\u306b\u5165\u529b\u3059\u308b\u3068\u3001\u81ea\u52d5\u3067\u300cShare the generated campaign URL\u300d\u306e\u67a0\u5185\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306aURL\u304c\u751f\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u30b3\u30d4\u30fc\u3057\u3066\u5e83\u544a\u914d\u4fe1\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E4%BD%9C%E6%88%90%E3%81%97%E3%81%9FURL%E3%81%AB%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E3%81%99%E3%82%8B\"><\/span>(2)\u4f5c\u6210\u3057\u305fURL\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5b9f\u969b\u306b\u5a92\u4f53\u306b\u5165\u7a3f\u3059\u308bURL\u3082\u3001\uff08\uff11\uff09\u3067\u751f\u6210\u3057\u305f\u6d41\u5165\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8URL\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u52d5\u4f5c\u306e\u78ba\u8a8d\u306e\u305f\u3081\u306e\u30a2\u30af\u30bb\u30b9\u3092\u884c\u3044\u307e\u3059\u306e\u3067\u3001\u30b3\u30d4\u30fc\u3057\u305fURL\u3092\u30a2\u30c9\u30ec\u30b9\u30d0\u30fc\u306b\u8cbc\u308a\u4ed8\u3051\u3066\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\u3002\u3053\u306e\u6642\u3001\u30a2\u30af\u30bb\u30b9\u3059\u308bURL\u306e\u30da\u30fc\u30b8HTML\u306b\u3001\u8a08\u6e2c\u5bfe\u8c61\u306eGA4\u30bf\u30b0\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u5fc5\u305a\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 100%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">https:\/\/www.medix-inc.co.jp\/<span style=\"color: #ff0000\">?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=2024summer_sale<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/240930_0005.png\"><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/240930_0005.png\" alt=\"\u30b3\u30d4\u30fc\u3057\u305fURL\u3092\u30a2\u30c9\u30ec\u30b9\u30d0\u30fc\u306b\u8cbc\u308a\u4ed8\u3051\u3066\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\" width=\"620\" \/><\/a><\/p>\n<p>\u5ff5\u306e\u305f\u3081\u3001\u6d41\u5165\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6709\u7121\u3067\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30da\u30fc\u30b8\u306e\u63cf\u753b\u306b\u5f71\u97ff\u304c\u306a\u3044\u304b\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3082\u3057\u4eee\u306b\u6d41\u5165\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8URL\u3067\u30b5\u30a4\u30c8\u306e\u63cf\u753b\u306b\u5f71\u97ff\u304c\u3042\u308b\u5834\u5408\u306f\u3001URL\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4f7f\u3048\u306a\u3044\u3001\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u4e0d\u6e2c\u306e\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u3048\u308c\u307e\u3059\u306e\u3067\u3001\u30b5\u30a4\u30c8\u306e\u30b7\u30b9\u30c6\u30e0\u62c5\u5f53\u8005\u306b\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E3%82%92GA4%E3%81%A7%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\"><\/span>(3)\u30a2\u30af\u30bb\u30b9\u3092GA4\u3067\u78ba\u8a8d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uff08\uff12\uff09\u3067\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30b5\u30a4\u30c8\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308bGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u7ba1\u7406\u753b\u9762\u3092\u8868\u793a\u3057\u307e\u3059\u3002<br \/>\n\u203b\u8a08\u6e2c\u30c7\u30fc\u30bf\u304cGA4\u306b\u53cd\u6620\u3055\u308c\u308b\u307e\u3067\u3001\u6570\u6642\u9593\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u6570\u6642\u9593\u5f8c\u306b\u518d\u5ea6\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u2460\u30ec\u30dd\u30fc\u30c8\u30e1\u30cb\u30e5\u30fc\u5185\u306e\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb \uff1e \u2461\u96c6\u5ba2\u300d\u3068\u9032\u307f\u3001\u300c\u2462\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u958b\u304d\u307e\u3059\u3002<br \/>\n\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u3092\u958b\u3044\u305f\u3089\u3001\u53f3\u753b\u9762\u306b\u3042\u308b\u300c\u2463\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u306b\u5207\u308a\u66ff\u3048\u308b\u3068\u300cutm_source\u300d\u3068\u300cutm_medium\u300d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0001.png\"><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0001.png\" alt=\"\u30a2\u30af\u30bb\u30b9\u3092GA4\u3067\u78ba\u8a8d\u3059\u308b1\" width=\"620\" \/><\/a><\/p>\n<p>\u53f3\u96a3\u306e\u2464\u300c\uff0b\u300d\u3092\u62bc\u3059\u3068\u3001\u305d\u306e\u4ed6\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u300d\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u9078\u629e\u3057\u78ba\u8a8d\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u2465\u3088\u3046\u306b\u8a08\u6e2c\u304c\u3042\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0004.png\"><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0004.png\" alt=\"\u30a2\u30af\u30bb\u30b9\u3092GA4\u3067\u78ba\u8a8d\u3059\u308b2\" width=\"620\" \/><\/a><\/p>\n<p>\u751f\u6210\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u4e0e\u304c\u7c21\u5358\u306b\u3067\u304d\u307e\u3059\u3002\u30e1\u30eb\u30de\u30ac\u3084\u5e83\u544a\u3078\u5165\u7a3f\u3059\u308bURL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3053\u306e\u3088\u3046\u306b\u5165\u7a3f\u7528URL\u3092\u90fd\u5ea6\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u5927\u91cf\u306e\u5165\u7a3f\u7528URL\u3092\u624b\u52d5\u3067\u4f5c\u6210\u3059\u308b\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002GA4\u7528\u306e\u6d41\u5165\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u69cb\u9020\u3092\u7406\u89e3\u3057\u305f\u5f8c\u306f\u3001Excel\u306a\u3069\u306e\u96c6\u8a08\u30bd\u30d5\u30c8\u3092\u7528\u3044\u3066\u81ea\u4f5c\u306e\u5165\u7a3f\u7528URL\u751f\u6210\u30b7\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3066\u5e83\u544a\u904b\u7528\u3055\u308c\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8F%82%E8%80%83%E3%83%87%E3%83%95%E3%82%A9%E3%83%AB%E3%83%88%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%81%AE%E7%A8%AE%E9%A1%9E\"><\/span>(\u53c2\u8003)\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3068\u306f\u3001GA4\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u3001\u691c\u7d22\u6d41\u5165\u3084\u5e83\u544a\u6d41\u5165\u306a\u3069\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6d41\u5165\u5143\u3092Google\u304c\u5b9a\u7fa9\u3057\u305f\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u304d\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u305f\u6a5f\u80fd\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u308a\u3001GA4\u4e0a\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u767a\u751f\u5143\u3092\u5927\u307e\u304b\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u3051\u3089\u308c\u305f\u72b6\u614b\u3067\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\nGA4\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u3067\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306f\u30012024\u5e7410\u6708\u73fe\u5728\u4e0b\u8a18\u306e20\u7a2e\u985e\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7<\/strong><\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u6982\u8981<\/strong><\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>\u5b9a\u7fa9<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30c7\u30a3\u30a2 = affiliate<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30aa\u30fc\u30c7\u30a3\u30aa<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30aa\u30fc\u30c7\u30a3\u30aa\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0(\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u7b49)\u4e0a\u306e\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30c7\u30a3\u30a2 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; Audio<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30af\u30ed\u30b9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Google\u5e83\u544a\u306e\u300cP-MAX\u300d\u300cDiscovery\u300d\u300c\u30b9\u30de\u30fc\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u300d\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u300ccross-network\u300d\u304c\u542b\u307e\u308c\u308b<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30ce\u30fc\u30ea\u30d5\u30a1\u30e9\u30fc<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u4fdd\u5b58\u6e08\u307f\u30ea\u30f3\u30af\u3084 URL \u3092\u76f4\u63a5\u5165\u529b\u3057\u3066\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; \u300c(direct)\u300d<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2\u304c\u300c(not set)\u300d\u307e\u305f\u306f\u300c(none)\u300d<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u7d4c\u7531\u3067\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30c7\u30a3\u30a2\u304c\u300cdisplay\u300d\u3001\u300cbanner\u300d\u3001\u300cexpandable\u300d\u3001\u300cinterstitial\u300d\u3001\u300ccpm\u300d\u306e\u3044\u305a\u308c\u304b<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30fc\u30eb<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 = email|e-mail|e_mail|e mail<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2 = email|e-mail|e_mail|e mail<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e2\u30d0\u30a4\u30eb\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u6642\u306b\u8868\u793a\u3055\u308c\u308b\u30e2\u30d0\u30a4\u30eb\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30c7\u30a3\u30a2\uff08\u672b\u5c3e\u304c\u300cpush\u300d\uff09<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2\u306b\u300cmobile\u300d\u307e\u305f\u306f\u300cnotification\u300d\u304c\u542b\u307e\u308c\u308b<br \/>\nOR<br \/>\n\u53c2\u7167\u5143 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; \u300cfirebase\u300d<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Google\u3084yahoo\u7b49\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u4e00\u81f4 &#8211; [SOURCE_CATEGORY_SEARCH] \u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u691c\u7d22\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; organic<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Amazon\u7b49\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*(([^a-df-z]|^)shop|shopping).*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30bd\u30fc\u30b7\u30e3\u30eb<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Facebook\u7b49\u306eSNS\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u30bd\u30fc\u30b7\u30e3\u30eb \u30b5\u30a4\u30c8\u306e\u6b63\u898f\u8868\u73fe\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2\u304c\u300csocial\u300d\u3001\u300csocial-network\u300d\u3001\u300csocial-media\u300d\u3001\u300csm\u300d\u3001\u300csocial network\u300d\u3001\u300csocial media\u300d\u306e\u3044\u305a\u308c\u304b<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u52d5\u753b<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">YouTube\u7b49\u306e\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u52d5\u753b\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*video.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u305d\u306e\u4ed6\uff08\u6709\u6599\uff09<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u691c\u7d22\u30fbSNS\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u52d5\u753b\u306b\u5206\u985e\u3055\u308c\u306a\u3044\u3001\u305d\u306e\u4ed6\u306e\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u6709\u6599\u691c\u7d22<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Google\u3084yahoo\u7b49\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u691c\u7d22\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u6709\u6599\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Amazon\u7b49\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\uff08\u53c2\u7167\u5143 &#8211; \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*(([^a-df-z]|^)shop|shopping).*)$<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u6709\u6599\u30bd\u30fc\u30b7\u30e3\u30eb<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Facebook\u7b49\u306eSNS\u306e\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u30bd\u30fc\u30b7\u30e3\u30eb \u30b5\u30a4\u30c8\u306e\u6b63\u898f\u8868\u73fe\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u6709\u6599\u52d5\u753b<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">YouTube\u7b49\u306e\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u52d5\u753b\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30e1\u30c7\u30a3\u30a2\u304c\uff08\u300creferral\u300d\u3001\u300capp\u300d\u3001\u300clink\u300d\uff09\u306e\u3044\u305a\u308c\u304b<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">SMS<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8(SMS)\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u53c2\u7167\u5143 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; sms<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; sms<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">(unassigned)<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u4e0a\u8a18\u306e\u3044\u305a\u308c\u306b\u3082\u8a72\u5f53\u3057\u306a\u3044\u6d41\u5165<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">unassigned<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">(other)<\/td>\n<td style=\"width: 40%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306e\u8868\u793a\u884c\u6570\u306e\u4e0a\u9650\u306b\u9054\u3057\u305f\u969b\u306b\u51fa\u73fe\u983b\u5ea6\u306e\u4f4e\u3044\u30c1\u30e3\u30cd\u30eb\u304c(other)\u3068\u3057\u3066\u307e\u3068\u3081\u3089\u308c\u308b<\/td>\n<td style=\"width: 30%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">other<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001GA4\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30ec\u30dd\u30fc\u30c8\u3067\u610f\u56f3\u3057\u305f\u901a\u308a\u306e\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a style=\"color: #3366ff\" href=\"https:\/\/support.google.com\/analytics\/answer\/9756891?hl=ja\" target=\"_blank\" rel=\"noopener\">[GA4] \u30c7\u30d5\u30a9\u30eb\u30c8 \u30c1\u30e3\u30cd\u30eb \u30b0\u30eb\u30fc\u30d7<\/a><\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google%E5%BA%83%E5%91%8A%E9%80%A3%E6%90%BA%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>Google\u5e83\u544a\u9023\u643a\u306b\u3064\u3044\u3066<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u308c\u307e\u3067\u8aac\u660e\u3057\u3066\u304d\u305f\u300cutm\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u300c\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u5024\uff09\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\nGoogle\u5e83\u544a\u5074\u3067\u300c\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3092ON\u300d\u306b\u3059\u308b\u3068\u3001\u4e0a\u8a18\u3068\u306f\u7570\u306a\u308b\u300c\u81ea\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\uff08GCLID\u5024\uff09\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u300c\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u5024\uff09\u300d\u3068\u300c\u81ea\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\uff08GCLID\u5024\uff09\u300d\u306f\u3001\u305d\u308c\u305e\u308c\u5f79\u5272\u3084\u4f7f\u7528\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u6b21\u306e\u7ae0\u3067\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4%E3%81%AE%E3%80%8C%E6%89%8B%E5%8B%95%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%A8%E3%80%8C%E8%87%AA%E5%8B%95%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%80%8D%E3%81%AE%E9%81%95%E3%81%84%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>GA4\u306e\u300c\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u300c\u81ea\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u9055\u3044\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4\u306e\u300c\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u5024\uff09\u300d\u306f\u3001\u6587\u5b57\u901a\u308a\u624b\u52d5\u3067\u4ed8\u4e0e\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u3053\u3068\u3067\u3001\u5165\u7a3f\u7ba1\u7406\u8005\u5074\u304c\u4efb\u610f\u3067\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5024\u3067\u3059\u3002\u4e3b\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3084\u6d41\u5165\u5143\u306e\u7279\u5b9a\u306b\u4f7f\u7528\u3055\u308c\u3001utm_source \u3084 utm_medium \u306a\u3069\u3092\u4f7f\u3063\u3066\u53c2\u7167\u5143\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u5bfe\u3057\u3066\u300c\u81ea\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u3001Google\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u307e\u305f\u306f\u5e83\u544a\u8868\u793a\u30bf\u30a4\u30df\u30f3\u30b0\u3067Google\u5e83\u544a\u5074\u304c\u81ea\u52d5\u4ed8\u4e0e\u3059\u308bID\u3067\u3001Google\u5e83\u544a\u5074\u3067\u81ea\u52d5\u9023\u4fc2\u3092ON\u306b\u3059\u308b\u3053\u3068\u3067\u6a5f\u80fd\u304c\u6709\u52b9\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001GA4\u5074\u304b\u3089\u306fGoogle\u5e83\u544a\u9023\u643a\u3092\u884c\u3044\u3001Google\u5e83\u544a\u5074\u304b\u3089\u306f\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3092ON\u306b\u3059\u308b\u8a2d\u5b9a\u306e\u4e21\u65b9\u3092\u884c\u3046\u3053\u3068\u3067Google\u5e83\u544a\u306e\u60c5\u5831\u3092GA4\u7ba1\u7406\u753b\u9762\u3067\u7d10\u3065\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\nGoogle\u5e83\u544a\u306e\u307f\u3068\u9023\u643a\u3057\u305f\u5834\u5408\u306b\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u306a\u3069\u306e\u30c7\u30fc\u30bf\u7d10\u3065\u3051\u304cGA4\u7ba1\u7406\u753b\u9762\u3067\u884c\u308f\u308c\u307e\u305b\u3093\u306e\u3067\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u96c6\u8a08\u3092\u884c\u3046\u306b\u306fGA4\u3068Google\u5e83\u544a\u306e\u53cc\u65b9\u304b\u3089\u306e\u9023\u643a\u8a2d\u5b9a\u3092\u884c\u3046\u4e8b\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a style=\"color: #3366ff\" href=\"https:\/\/support.google.com\/analytics\/answer\/10723328?hl=ja\" target=\"_blank\" rel=\"noopener\">[GA4] Google \u5e83\u544a\u306e\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/1a0e784fc80989998c6b6027c5c79f0b.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4689 size-medium\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/1a0e784fc80989998c6b6027c5c79f0b-620x176.png\" alt=\"\u300c\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u300c\u81ea\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u9055\u3044\" width=\"620\" height=\"176\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1a0e784fc80989998c6b6027c5c79f0b-620x176.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1a0e784fc80989998c6b6027c5c79f0b-200x57.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1a0e784fc80989998c6b6027c5c79f0b-1024x291.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1a0e784fc80989998c6b6027c5c79f0b-774x220.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1a0e784fc80989998c6b6027c5c79f0b.png 1747w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4%E3%81%AB%E3%82%82%E6%89%8B%E5%8B%95%E3%82%BF%E3%82%B0%E3%81%AE%E3%82%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%A9%E3%82%A4%E3%83%89%E8%A8%AD%E5%AE%9A%E3%81%AF%E3%81%82%E3%82%8B%E3%81%AE%EF%BC%9F\"><\/span>GA4\u306b\u3082\u624b\u52d5\u30bf\u30b0\u306e\u30aa\u30fc\u30d0\u30fc\u30e9\u30a4\u30c9\u8a2d\u5b9a\u306f\u3042\u308b\u306e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4\u3067\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u6642\u4ee3\u306b\u5b58\u5728\u3057\u305f\u300c\u624b\u52d5\u30bf\u30b0\u306e\u30aa\u30fc\u30d0\u30fc\u30e9\u30a4\u30c9\u8a2d\u5b9a\u300d\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3092\u4f7f\u7528\u3057\u3066\u6d41\u5165\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4%E3%81%A7Google%E5%BA%83%E5%91%8A%E3%83%87%E3%83%BC%E3%82%BF%E7%A2%BA%E8%AA%8D%E6%99%82%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>GA4\u3067Google\u5e83\u544a\u30c7\u30fc\u30bf\u78ba\u8a8d\u6642\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u5e83\u544a\u306e\u81ea\u52d5\u9023\u4fc2\u3092\u30aa\u30f3\u306b\u3057\u305f\u5834\u5408\u306e\u6d41\u5165\u30c7\u30fc\u30bf\u306f\u3001\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6709\u7121\u306b\u9650\u3089\u305a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u306f\u300cgoogle\/cpc\u300d\u3068\u3057\u3066\u96c6\u8a08\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4eee\u306b\u3001Google\u5e83\u544a\u306e\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u304cON\u306b\u306a\u3063\u305f\u72b6\u614b\u3067\u3001\u4e0b\u8a18\u306e\u624b\u52d5\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u3066\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3057\u305f\u5834\u5408\u306f\u3001GA4\u7ba1\u7406\u753b\u9762\u3067\u306f\u4e0b\u8868\u306e\u3088\u3046\u306b\u8a08\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 100%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u4f8b\uff09https:\/\/sample.com\/top.html?utm_source=google&amp;utm_medium=display&amp;gclid=xyz1234567<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u203bgclid\u306e\u5024\u306f\u5e83\u544a\u5a92\u4f53\u5074\u3067\u81ea\u52d5\u4ed8\u4e0e\u3055\u308c\u307e\u3059<\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 96px;margin: 20px 0px 20px 0px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>GA4\u7ba1\u7406\u753b\u9762\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u7cfb\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong><\/td>\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px;background-color: #ebebeb\"><strong>GA4\u7ba1\u7406\u753b\u9762\u3067\u8868\u793a\u3055\u308c\u308b\u5024<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7<\/td>\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">Paid Search<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2<\/td>\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">google \/ cpc<\/td>\n<\/tr>\n<tr style=\"height: 24px\">\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u624b\u52d5\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2<\/td>\n<td style=\"width: 50%;height: 24px;line-height: 170%;padding: 14px 14px 14px 14px\">google \/ display<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u524d\u7ae0\u3067\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u305fURL\u3067\u30a2\u30af\u30bb\u30b9\u5f8c\u306bGA4\u7ba1\u7406\u753b\u9762\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3067\u78ba\u8a8d\u3057\u305f\u4f8b\u3092\u63b2\u8f09\u3057\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u4e0a\u8868\u306e\u3088\u3046\u306a\u4ed5\u69d8\u304c\u3042\u308b\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u3001\u5fc5\u8981\u3067\u3042\u308c\u3070\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u5074\u3067\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u624b\u52d5\u53c2\u7167\u5143 \/ 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