{"id":4752,"date":"2019-01-30T11:56:30","date_gmt":"2019-01-30T02:56:30","guid":{"rendered":"https:\/\/webbu.jp\/?p=4752"},"modified":"2026-01-22T14:50:39","modified_gmt":"2026-01-22T05:50:39","slug":"criteo-cam-cca","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/criteo-cam-cca-4752","title":{"rendered":"Criteo\u306e\u65b0\u3057\u3044\uff12\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3010CAM\u3011\u3010CCA\u3011\u3068\u306f\uff5e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6b21\u306e\u4e00\u624b\uff5e"},"content":{"rendered":"\r\n<p>Criteo\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30e1\u30cb\u30e5\u30fc\u306e\uff11\u3064\u3067\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u5e83\u544a\u52b9\u679c\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002EC\u30fb\u4e0d\u52d5\u7523\u30fb\u4eba\u6750\u30fb\u65c5\u884c\u306a\u3069\u591a\u304f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6271\u3046Web\u30b5\u30a4\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u3082\u306f\u3084\u5fc5\u9808\u306e\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002<br \/>2018\u5e74\u3001\u305d\u306eCriteo\u304b\u3089\u65b0\u305f\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\uff12\u3064\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u307e\u3057\u305f\u3002\uff11\u3064\u306fCRM\u3084DMP\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300cCriteo Audience Match\uff08CAM\uff09\u300d\u3001\u3082\u3046\uff11\u3064\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u65b0\u898f\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300cCriteo Customer Acquisition\uff08CCA\uff09\u300d\u3067\u3059\u3002<br \/>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3053\u306e2\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u4eca\u5f8c\u3001\u5b9f\u65bd\u3084\u691c\u8a0e\u3059\u308b\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p>\u203bCriteo\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u00a0<br \/>\u305f\u3063\u305f5\u5206\u3067\u9762\u767d\u3044\u307b\u3069\u7406\u89e3\u3067\u304d\u308b\uff01Criteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u7279\u9577\u3068\u5c0e\u5165\u52b9\u679c<br \/><a href=\"https:\/\/medix-inc.co.jp\/webbu\/criteo-3117\">https:\/\/medix-inc.co.jp\/webbu\/criteo-3117<\/a><br \/><br \/>Criteo\u306e\u52b9\u679c\u306f\u3082\u3063\u3068\u4e0a\u304c\u308b\uff01\u52b9\u679c\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306e\uff13\u3064\u306e\u5bfe\u7b56<br \/><a href=\"https:\/\/medix-inc.co.jp\/webbu\/criteo-2-3146\">https:\/\/medix-inc.co.jp\/webbu\/criteo-2-3146<\/a><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/criteo-cam-cca-4752\/#Criteo%E6%B4%BB%E7%94%A8%E3%81%AE%E4%BB%8A%E3%81%BE%E3%81%A7%E3%81%A8%E3%81%93%E3%82%8C%E3%81%8B%E3%82%89\" >Criteo\u6d3b\u7528\u306e\u4eca\u307e\u3067\u3068\u3053\u308c\u304b\u3089<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/criteo-cam-cca-4752\/#Criteo_Audience_Match%EF%BC%88CAM%EF%BC%89%E3%81%A8%E3%81%AF\" >Criteo Audience Match\uff08CAM\uff09\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/criteo-cam-cca-4752\/#Criteo_Customer_Acquisition%EF%BC%88CCA%EF%BC%89%E3%81%A8%E3%81%AF\" >Criteo Customer Acquisition\uff08CCA\uff09\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/criteo-cam-cca-4752\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Criteo%E6%B4%BB%E7%94%A8%E3%81%AE%E4%BB%8A%E3%81%BE%E3%81%A7%E3%81%A8%E3%81%93%E3%82%8C%E3%81%8B%E3%82%89\"><\/span><strong>Criteo\u6d3b\u7528\u306e\u4eca\u307e\u3067\u3068\u3053\u308c\u304b\u3089<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Criteo\u306e\u4e3b\u8981\u306a\u914d\u4fe1\u30e1\u30cb\u30e5\u30fc\u306f\u3001\u4e00\u5ea6\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u3001\u6700\u9069\u306a\u5546\u54c1\u3092\u30d0\u30ca\u30fc\u4e0a\u3067\u30ec\u30b3\u30e1\u30f3\u30c9\u914d\u4fe1\u3059\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u3059\u3002<\/p>\r\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002Criteo\u306f\u307b\u304b\u306e\u5e83\u544a\u624b\u6cd5\u3068\u6bd4\u3079\u3066\u3082CPA\u3084ROAS\u306a\u3069\u306e\u6307\u6a19\u3067\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u3001\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u5ea6\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u306b\u3057\u304b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u306e\u7372\u5f97\u304c\u62e1\u5927\u3057\u3066\u3044\u304b\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3084\u3059\u3044\u9762\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u5e97\u8217\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u4f1a\u54e1\u767b\u9332\u3057\u305f\u30e6\u30fc\u30b6\u3084\u3001\u3057\u3070\u3089\u304f\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u306f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u30ea\u30fc\u30c1\u3057\u304d\u308c\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u3082\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u305d\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u3001\u30af\u30ea\u30c6\u30aa\u793e\u306f\u65b0\u305f\u306b\u300cCriteo Commerce Marketing Ecosystem\uff08\u4ee5\u4e0bCME\uff09\u300d\u3092\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>CME\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001Criteo\u306e\u6301\u3064\u6708\u959312\u5104\u306b\u3082\u304a\u3088\u3076\u81a8\u5927\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30e6\u30fc\u30b6\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u3068\u3057\u305f\u65b0\u305f\u306aCriteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u305d\u306e\u4e2d\u306e\uff12\u3064\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3001\u4eca\u56de\u7d39\u4ecb\u3059\u308b\u300cCriteo Audience Match\uff08CAM)\u300d\u3068\u300cCriteo Customer Acquisition\uff08CCA) \u300d\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Criteo_Audience_Match%EF%BC%88CAM%EF%BC%89%E3%81%A8%E3%81%AF\"><\/span><strong>Criteo Audience Match\uff08CAM\uff09\u3068\u306f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Criteo Audience Match\uff08\u4ee5\u4e0bCAM\uff09\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u30ea\u30b9\u30c8\uff08\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\uff09\u3068\u30af\u30ea\u30c6\u30aa\u793e\u306e\u30e6\u30fc\u30b6\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u767b\u9332\u3055\u308c\u305f\u5185\u5bb9\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3057\u3001\u8a72\u5f53\u3057\u305f\u30e6\u30fc\u30b6\u306bCriteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u914d\u4fe1\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/p>\r\n<p>\u5e97\u8217\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u767b\u9332\u3057\u305f\u3060\u3051\u3067\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u306f\u8a2a\u554f\u3057\u305f\u3053\u3068\u304c\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u3001\u76f4\u8fd1\u3067\u8a2a\u554f\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u3067\u3082\u3001Criteo\u306e\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u5b58\u5728\u3059\u308b\u30e6\u30fc\u30b6\u3067\u3042\u308c\u3070\u914d\u4fe1\u5bfe\u8c61\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4763\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-1-1024x690.png\" alt=\"Criteo Audience Match\uff08CAM\uff09_\u30a4\u30e1\u30fc\u30b8\" width=\"1024\" height=\"690\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-1-1024x690.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-1-200x135.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-1-620x418.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-1-536x361.png 536w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-1.png 1221w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u25cf\u5c0e\u5165\u65b9\u6cd5<\/p>\r\n<ol>\r\n<li>Criteo\u306e\u30bf\u30b0\u306e\u4e2d\u306b\u3001\u30ed\u30b0\u30a4\u30f3\u30e6\u30fc\u30b6\u306eE-mail\u30a2\u30c9\u30ec\u30b9\u3092\u30cf\u30c3\u30b7\u30e5\u5316\u3000\uff08MD5\u5f62\u5f0f\uff09\u3057\u305f\u60c5\u5831\u3092\u8ffd\u52a0\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\u3000\u203b\u8a2d\u5b9a\u65b9\u6cd5\u306e\u6280\u8853\u7684\u306a\u60c5\u5831\u306f\u3001\u4e0b\u8a18\u30b5\u30dd\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/><a href=\"https:\/\/support.criteo.com\/hc\/ja\/articles\/202427141\">https:\/\/support.criteo.com\/hc\/ja\/articles\/202427141<\/a><\/li>\r\n<li>\u81ea\u793e\u306e\u9867\u5ba2\u306eE-mail\u30ea\u30b9\u30c8\u30c7\u30fc\u30bf\u3092\u7528\u610f\u3059\u308b\u3002\u305d\u306e\u969b\u306b\u3001E-mail\u60c5\u5831\u306f\u30cf\u30c3\u30b7\u30e5\u5316\uff08MD5\u5f62\u5f0f\uff09\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\r\n<li>E-mail\u30ea\u30b9\u30c8\u30c7\u30fc\u30bf\u3092\u5165\u7a3f\u3057\u3001Criteo\u306e\u30e6\u30fc\u30b6\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u30de\u30c3\u30c1\u3055\u305b\u3066\u4e00\u5b9a\u6570\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u304c\u8a72\u5f53\u3057\u305f\u5834\u5408\u306b\u3001\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u25cf\u6d3b\u7528\u4f8b<br \/>\u30fb\u4f11\u7720\u9867\u5ba2\u306e\u518d\u30a2\u30d7\u30ed\u30fc\u30c1<br \/>\u00a0\u9867\u5ba2\u306e\u4e2d\u3067\u3082\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u8cfc\u5165\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u3001CAM\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u306b\u3088\u308aWeb\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3092\u4fc3\u3057\u3001\u4f11\u7720\u9867\u5ba2\u306e\u5fa9\u6d3b\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eca\u307e\u3067\u306fDM\u306a\u3069\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u304b\u3067\u304d\u306a\u304b\u3063\u305f\u3082\u306e\u304c\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u9818\u57df\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u4eca\u307e\u3067\u3068\u9055\u3063\u305f\u30e6\u30fc\u30b6\u306e\u53cd\u5fdc\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\r\n<p>\u30fb\u5e97\u8217\u3067\u7372\u5f97\u3057\u305f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<br \/>\u5b9f\u5e97\u8217\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u5b9f\u5e97\u8217\u3067\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066CAM\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u5165\u3060\u3051\u3067\u306a\u304fEC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u5165\u306b\u3082\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Criteo_Customer_Acquisition%EF%BC%88CCA%EF%BC%89%E3%81%A8%E3%81%AF\"><\/span><strong>Criteo Customer Acquisition<\/strong><strong>\uff08CCA\uff09\u3068\u306f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Criteo Customer Acquisition \uff08\u4ee5\u4e0bCCA\uff09\u306f\u3001\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u306b\u914d\u4fe1\u3059\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u672a\u8a2a\u554f\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3067\u3059\u3002\u81ea\u793e\u5546\u54c1\u3068\u540c\u3058\u30b8\u30e3\u30f3\u30eb\u306e\u5546\u54c1\u306b\u8208\u5473\u304c\u3042\u308b\u3001\u307e\u305f\u306f\u3001\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u914d\u4fe1\u3055\u308c\u308b\u30ed\u30b8\u30c3\u30af\u306e\u305f\u3081\u3001\u898b\u8fbc\u307f\u5ea6\u306e\u9ad8\u3044\u65b0\u898f\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4767\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-2-1024x479.png\" alt=\"Criteo Customer Acquisition\uff08CCA\uff09_\u30a4\u30e1\u30fc\u30b8\" width=\"1024\" height=\"479\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-2-1024x479.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-2-200x94.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-2-620x290.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-2-771x361.png 771w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/criteo3-2.png 1904w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u25cf\u5c0e\u5165\u65b9\u6cd5<br \/>\u3000\uff08\uff11\uff09\u30c7\u30fc\u30bf\u30d5\u30a3\u30fc\u30c9\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092Criteo Performance Product Feed\u3067\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u307e\u3059\u3002<br \/>\u3000\u3000\u203b\u30c7\u30fc\u30bf\u30d5\u30a3\u30fc\u30c9\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u30b5\u30dd\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/><a href=\"https:\/\/support.criteo.com\/hc\/ja\/articles\/207571095-Criteo%E3%81%AE%E5%95%86%E5%93%81%E3%83%95%E3%82%A3%E3%83%BC%E3%83%89%E3%81%AE%E4%BB%95%E6%A7%98\">https:\/\/support.criteo.com\/hc\/ja\/articles\/207571095-Criteo%E3%81%AE%E5%95%86%E5%93%81%E3%83%95%E3%82%A3%E3%83%BC%E3%83%89%E3%81%AE%E4%BB%95%E6%A7%98<\/a><\/p>\r\n<p>\u3000\uff08\uff12\uff09\u30c7\u30fc\u30bf\u30d5\u30a3\u30fc\u30c9\u306e\u9805\u76ee\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\uff08google_product_category\uff09\u306f\u6b63\u3057\u3044\u60c5\u5831\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u60c5\u5831\u3092\u5143\u306b\u3001\u4ed6\u793e\u306e\u30b5\u30a4\u30c8\u3067\u3082\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u306e\u5546\u54c1\u306b\u8208\u5473\u306e\u3042\u308b\u30e6\u30fc\u30b6\u304c\u7279\u5b9a\u3055\u308c\u308b\u306e\u3067\u3001CCA\u306e\u5e83\u544a\u52b9\u679c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u3000\u3000\uff08\u4f8b\uff09\u30a2\u30d1\u30ec\u30eb\u306e\u5834\u5408<br \/>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30af\u30bb\u30b5\u30ea\u30fc &gt; \u8863\u6599\u54c1 &gt; \u30b9\u30fc\u30c4<br \/>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30af\u30bb\u30b5\u30ea\u30fc &gt; \u8863\u6599\u54c1 &gt; \u30a2\u30a6\u30bf\u30fc &gt; \u30b3\u30fc\u30c8\u30fb\u30b8\u30e3\u30b1\u30c3\u30c8<\/p>\r\n<p>\u3000\uff08\uff13\uff09Criteo Performance Product Feed\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u306eCriteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u914d\u4fe1\u30923\u30ab\u6708\u7a0b\u5ea6\u884c\u3044\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3001Criteo\u306e\u30a8\u30f3\u30b8\u30f3\u304c\u5bfe\u8c61\u30e6\u30fc\u30b6\u3092\u6b63\u3057\u304f\u7279\u5b9a\u3067\u304d\u308b\u72b6\u614b\u306b\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u25cf\u6d3b\u7528\u4f8b<br \/>\u3000\u30fb\u65b0\u898f\u30e6\u30fc\u30b6\u306e\u7372\u5f97<br \/>CCA\u306b\u3088\u3063\u3066\u30b5\u30a4\u30c8\u672a\u8a2a\u554f\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u3092\u30b5\u30a4\u30c8\u306b\u547c\u3073\u8fbc\u307f\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u306f\u3055\u3089\u306b\u3001\u5f93\u6765\u304b\u3089\u914d\u4fe1\u3057\u3066\u3044\u308bCriteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u7d99\u7d9a\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u5546\u54c1\u306e\u8cfc\u5165\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Criteo\u3092\u3059\u3067\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u306f\u3001\u4eca\u307e\u3067\u306eCriteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u306b\u3088\u308b\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u305f\u306a\uff12\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u540c\u6642\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\u4eca\u56de\u306e\u5185\u5bb9\u3092\u53c2\u8003\u306bCCA\u304a\u3088\u3073CAM\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u3092\u5b9f\u73fe\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Criteo\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30e1\u30cb\u30e5\u30fc\u306e\uff11\u3064\u3067\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u5e83\u544a\u52b9\u679c\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002EC\u30fb\u4e0d\u52d5\u7523\u30fb\u4eba\u6750\u30fb\u65c5\u884c\u306a\u3069\u591a\u304f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6271\u3046Web\u30b5\u30a4\u30c8\u306e\u30d7\u30ed\u30e2 [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":4759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[27,51,53,52],"class_list":["post-4752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feed-advertisement","tag-criteo","tag-retargeting","tag-ad-improvement","tag-ad-operations"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/4752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/comments?post=4752"}],"version-history":[{"count":34,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/4752\/revisions"}],"predecessor-version":[{"id":10946,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/4752\/revisions\/10946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media\/4759"}],"wp:attachment":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media?parent=4752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/categories?post=4752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/tags?post=4752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}