{"id":494,"date":"2014-10-24T12:10:06","date_gmt":"2014-10-24T03:10:06","guid":{"rendered":"https:\/\/webbu.jp\/?p=494"},"modified":"2026-01-22T14:53:12","modified_gmt":"2026-01-22T05:53:12","slug":"dsp-operation","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/dsp-operation-494","title":{"rendered":"CPA5\u5206\u306e1\u3082\u5b9f\u73fe\u3067\u304d\u308b\uff01\uff1fDSP\u904b\u7528\u306e\u30ce\u30a6\u30cf\u30a6\u5927\u516c\u958b"},"content":{"rendered":"<p>DSP\uff08\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306f2012\u5e74\u3092\u5143\u5e74\u3068\u3057\u3066\u3001\u73fe\u5728\u3067\u306f\u591a\u304f\u306e\u5e83\u544a\u4e3b\u306b\u304a\u3044\u3066\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u624b\u6cd5\u3068\u3057\u3066\u306f\u300c\u30c8\u30e9\u30a4\u30a2\u30eb\u30d5\u30a7\u30fc\u30ba\u300d\u3092\u629c\u3051\u3066\u300c\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u300d\u306b\u5165\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3001DSP\u306e\u52b9\u679c\u306b\u3064\u3044\u3066\u306f\u82e6\u3057\u3093\u3067\u3044\u308b\u4f8b\u3082\u5c11\u306a\u304f\u306a\u3044\u3002<\/p>\n<p><!--more--><\/p>\n<p>\u904b\u7528\u578b\u5e83\u544a\u304c\u5897\u5927\u3059\u308b\u4e2d\u3001\u904b\u7528\u30ea\u30bd\u30fc\u30b9\u306f\u903c\u8feb\u3057\u304c\u3061\u3067\u3042\u308b\u3002DSP\u306e\u52b9\u679c\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u3001DSP\u81ea\u4f53\u306e\u914d\u4fe1\u306e\u4ed5\u7d44\u307f\u3084\u5404\u793e\u306eDSP\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3057\u3001\u624b\u3092\u304b\u3051\u308b\u3079\u304d\u3068\u3053\u308d\u306b\u52b9\u7387\u7684\u306b\u624b\u3092\u304b\u3051\u3066\u3044\u304d\u3001\u7d99\u7d9a\u7684\u306b\u904b\u7528\u3067\u304d\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u672c\u7a3f\u3067\u306f\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u3010\u53c2\u8003\u3011DSP\u306b\u95a2\u3057\u3066\u306e\u57fa\u672c\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<br \/>\n<a href=\"https:\/\/medix-inc.co.jp\/webbu\/dsp_mechanism-276\">5\u5206\u3067\u5b8c\u74a7\u306b\u7406\u89e3\u3067\u304d\u308b\uff01DSP\u306e\u4ed5\u7d44\u307f\u3068\u624b\u6cd5<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp-operation-494\/#DSP%E5%BA%83%E5%91%8A%E9%85%8D%E4%BF%A1%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\" >DSP\u5e83\u544a\u914d\u4fe1\u306e\u4ed5\u7d44\u307f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp-operation-494\/#DSP%E5%90%84%E7%A4%BE%E3%81%AB%E3%82%88%E3%82%8B%E6%9C%80%E9%81%A9%E5%8C%96%E3%83%AD%E3%82%B8%E3%83%83%E3%82%AF%E3%81%AE%E9%81%95%E3%81%84\" >DSP\u5404\u793e\u306b\u3088\u308b\u6700\u9069\u5316\u30ed\u30b8\u30c3\u30af\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp-operation-494\/#%E9%81%8B%E7%94%A8%E3%81%AE%E5%84%AA%E5%85%88%E5%BA%A6\" >\u904b\u7528\u306e\u512a\u5148\u5ea6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp-operation-494\/#%E9%81%8B%E7%94%A8%E3%81%AE%E3%82%B3%E3%83%84\" >\u904b\u7528\u306e\u30b3\u30c4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp-operation-494\/#CPC%E5%85%A5%E6%9C%AD%E3%81%AE%E5%A0%B4%E5%90%88%E3%81%AECTR%E3%81%AB%E3%82%88%E3%82%8B%E6%9C%80%E7%B5%82%E5%85%A5%E6%9C%ADCPM%E3%81%AE%E9%81%95%E3%81%84\" >CPC\u5165\u672d\u306e\u5834\u5408\u306eCTR\u306b\u3088\u308b\u6700\u7d42\u5165\u672dCPM\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp-operation-494\/#%E3%83%95%E3%83%AA%E3%83%BC%E3%82%AF%E3%82%A8%E3%83%B3%E3%82%B7%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8BCTR%E3%81%AE%E9%81%95%E3%81%84%E4%BA%8B%E4%BE%8B%EF%BC%88doubleclick%E3%80%80bid%E3%80%80Maneger%E4%BA%8B%E4%BE%8B%EF%BC%89\" >\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306b\u3088\u308bCTR\u306e\u9055\u3044\u4e8b\u4f8b\uff08doubleclick\u3000bid\u3000Maneger\u4e8b\u4f8b\uff09<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"DSP%E5%BA%83%E5%91%8A%E9%85%8D%E4%BF%A1%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\"><\/span>DSP\u5e83\u544a\u914d\u4fe1\u306e\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>DSP\u3092\u52b9\u7387\u7684\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u9060\u56de\u308a\u306b\u898b\u3048\u308b\u304c\u3001\u307e\u305a\u306fDSP\u3092\u901a\u3058\u3066\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u307e\u3067\u306b\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<br \/>\n\u57fa\u672c\u7684\u306aDSP\u306e\u914d\u4fe1\u307e\u3067\u306e\u6d41\u308c\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/7ccbaf6d47f652bebc54f19d78f6d462.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-490\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/7ccbaf6d47f652bebc54f19d78f6d462.jpg\" alt=\"01_DSP\u904b\u7528\" width=\"574\" height=\"383\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/7ccbaf6d47f652bebc54f19d78f6d462.jpg 574w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/7ccbaf6d47f652bebc54f19d78f6d462-200x133.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/7ccbaf6d47f652bebc54f19d78f6d462-24x16.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/7ccbaf6d47f652bebc54f19d78f6d462-36x24.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/7ccbaf6d47f652bebc54f19d78f6d462-48x32.jpg 48w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/a><\/p>\n<p>\u00a0\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u308b\u307e\u3067\u306b\u306f\u3044\u304f\u3064\u3082\u306e\u7d4c\u7def\u304c\u3042\u308a\u3001\u305d\u306e\u8907\u96d1\u306a\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u3001\u5165\u672d\u306fRTB\u3068\u3044\u3046\u81ea\u52d5\u5165\u672d\u65b9\u5f0f\u3092\u3068\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u00a0<strong>\u25a0RTB\uff08\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d3\u30c3\u30c6\u30a3\u30f3\u30b0\uff09\u3063\u3066\u5b9f\u969b\u3069\u3046\u306a\u306e\uff1f<br \/>\n<\/strong>DSP\u3092\u901a\u3058\u3066\u306e\u914d\u4fe1\u306e\u76ee\u7389\u6a5f\u80fd\u3068\u3057\u3066\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044RTB\u3002<br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u30d4\u30f3\u30dd\u30a4\u30f3\u306b\u7121\u99c4\u306a\u304f\u914d\u4fe1\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3001DSP\u5c0e\u5165\u5f53\u521d\u306f\u5206\u6790\u30a8\u30f3\u30b8\u30f3\u3068RTB\u306e\u50cd\u304d\u306b\u3088\u308a\u300c\u81ea\u52d5\u6700\u9069\u5316\u300d\u7684\u306bCPA\u3092\u59cb\u3081\u3068\u3059\u308b\u52b9\u679c\u6307\u6a19\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3055\u308c\u305f\u3002<br \/>\n\u305f\u3060\u3001\u5b9f\u969b\u4f53\u611f\u3057\u3066\u3044\u308b\u9650\u308a\u3067\u306f\u3001\u5f93\u6765\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u7684\u306a\u8cb7\u3044\u4ed8\u3051\u3092\u884c\u3063\u3066\u3044\u308b\u3082\u306e\u3068\u52b9\u679c\u7684\u306b\u9a5a\u304f\u307b\u3069\u306e\u5dee\u306f\u306a\u304f\u3001\u3053\u308c\u3092\u6301\u3063\u3066\u904b\u7528\u306e\u5207\u308a\u672d\u3068\u306f\u306a\u3089\u306a\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u3002<br \/>\n\u5b9f\u969b\u306e\u88cf\u5074\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u904b\u7528\u8005\u306e\u7acb\u5834\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u4e0d\u80fd\u306a\u306e\u3067\u3001RTB\u306f\u512a\u308c\u305f\u8cb7\u3044\u4ed8\u3051\u65b9\u6cd5\u3068\u3044\u3046\u8a8d\u8b58\u306f\u6301\u3061\u3064\u3064\u3082\u3001\u300c\u904b\u7528\u306e\u6700\u9069\u5316\u300d\u306e\u30e1\u30bd\u30c3\u30c9\u3068\u3057\u3066\u306f\u8003\u616e\u3057\u306a\u3044\u3002<\/p>\n<p>\u00a0<strong>\u25a0\u914d\u4fe1\u91cf\uff08\u512a\u826f\u63b2\u8f09\u9762\u306b\u63b2\u8f09\u3059\u308b\uff09\u3092\u6c7a\u3081\u308b\u8981\u7d20\u306f\u4f55\uff1f<br 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srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/65bcb1125791a71b084da43f4e9c50bb-620x162.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/65bcb1125791a71b084da43f4e9c50bb-200x52.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/65bcb1125791a71b084da43f4e9c50bb-1024x267.jpg 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/65bcb1125791a71b084da43f4e9c50bb-24x6.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/65bcb1125791a71b084da43f4e9c50bb-36x9.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/65bcb1125791a71b084da43f4e9c50bb-48x12.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/65bcb1125791a71b084da43f4e9c50bb.jpg 1090w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u4e0a\u8a18\u306e\u56f3\u306b\u3042\u308b\u3088\u3046\u306b\u7af6\u5408\u3059\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u540c\u3058\u30af\u30ea\u30c3\u30af\u5358\u4fa1100\u5186\u3092\u5165\u672d\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u9593\u306b\u5165\u308b\u914d\u4fe1\u307e\u3067\u306e\u95a2\u4fc2\u8005\u306b\u3088\u3063\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u53d6\u308a\u5206\u304c\u5909\u308f\u308a\u3001\u6700\u7d42\u7684\u306b\u30e1\u30c7\u30a3\u30a2\u306b\u6e21\u3059\u91d1\u984d\u304c\u591a\u304f\u306a\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u5e83\u544a\u304c\u305d\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u63b2\u8f09\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p><strong>\u25a0\u300c\u914d\u4fe1\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u300d\u3068\u3069\u3046\u306a\u308b\uff1f<br \/>\n<\/strong>\u5f0a\u793e\u3082\u5e83\u544a\u4e3b\u304b\u3089\u300c\u52b9\u679c\u304c\u60aa\u3044\u306e\u3067\u3001\u914d\u4fe1\u5358\u4fa1\uff08CPM\u3082\u3057\u304f\u306fCPC\uff09\u3092\u4e0b\u3052\u3066\u6b32\u3057\u3044\u300d\u3068\u306e\u4f9d\u983c\u3092\u3082\u3089\u3046\u3053\u3068\u3082\u3042\u308b\uff08\u904b\u7528\u8005\u304c\u305d\u3046\u3059\u308b\u5834\u5408\u3082\u591a\u3044\uff09\u3002\u305d\u306e\u5834\u5408\u306b\u5e83\u544a\u4e3b\uff08\u53ca\u3073\u904b\u7528\u8005\uff09\u304c\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u914d\u4fe1\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3053\u3068\u306b\u3088\u308b\u3001CPC\u306e\u4f4e\u4e0b\u3001\u305d\u308c\u306b\u4f34\u3046CPA\u306e\u5411\u4e0a\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u00a0\u305f\u3060\u3001\u5b9f\u969b\u306b\u306f\u305d\u3046\u306a\u3089\u306a\u3044\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3042\u308b\u3002\u306a\u305c\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u00a0\u305d\u308c\u306f\u4e0a\u8a18\u306e\u6539\u5584\u30ed\u30b8\u30c3\u30af\u304cimp\uff08\u914d\u4fe1\u91cf\uff09\u30fbCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u30fbCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u304c\u5909\u308f\u3089\u306a\u3044\u3053\u3068\u3092\u524d\u63d0\u306b\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u00a0\u305d\u306e\u524d\u63d0\u304c\u5d29\u308c\u305f\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u00a0<a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-492\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709-620x206.jpg\" alt=\"03_DSP\u904b\u7528\" width=\"620\" height=\"206\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709-620x206.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709-200x66.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709-1024x341.jpg 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709-24x8.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709-36x11.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709-48x16.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/4cc32c7fddc345d004e6fdf5f4463709.jpg 1095w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u4e0a\u8a18\u306e\u4f8b\u3067\u306f\u3001\u78ba\u304b\u306b\u3084\u3084CPA\u306f\u6539\u5584\u3057\u305f\u3082\u306e\u306e\u3001\u4e3b\u8981\u6570\u5024\u304c\u8ed2\u4e26\u307f\u30c0\u30a6\u30f3\u3057\u3066\u304a\u308a\u3001\u7372\u5f97\u4ef6\u6570\u304c\u5927\u5e45\u306b\u6e1b\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3002\u3053\u308c\u3067\u306f\u904b\u7528\u306b\u3088\u308a\u3001\u6539\u5584\u3057\u305f\u3068\u306f\u8a00\u3044\u96e3\u3044\u3002<br \/>\n\u3053\u306e\u73fe\u8c61\u306f\u524d\u8ff0\u306e\u4f8b\u306b\u7167\u3089\u3057\u5408\u308f\u3059\u3068\u3001\u5165\u672d100\u5186\u306e\u5834\u5408\u306fCPM\\500\u3001\u5165\u672d70\u5186\u306e\u5834\u5408\u306fCPM\\210\u306830\u5186\u5165\u672d\u3092\u4e0b\u3052\u305f\u3053\u3068\u306b\u3088\u308a\u3001CPM\u306f\u534a\u5206\u4ee5\u4e0b\u3068\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u512a\u826f\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u63b2\u8f09\u304c\u843d\u3061\u3066\u3057\u307e\u3044\u3001<br \/>\n\u3053\u306eCPM\u4fa1\u683c\u3067\u63b2\u8f09\u3067\u304d\u308b\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u9732\u51fa\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304cCTR\u30fbCVR\u306e\u4f4e\u4e0b\u304b\u3089\u60f3\u50cf\u3067\u304d\u308b\u3002<br \/>\n\u3064\u307e\u308a\u3001\u63b2\u8f09\u9762\u304c\u5909\u308f\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u300cimp\u306e\u8cea\u300d\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308b\u3002<br \/>\n\u7d14\u5e83\u544a\u306b\u304a\u3044\u3066\u306f\u63b2\u8f09\u3055\u308c\u308b\u9762\u304c\u56fa\u5b9a\u3055\u308c\u3066\u3044\u305f\u305f\u3081\u3001\u300c\u914d\u4fe1\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u300d\uff1d\u300c\u5024\u4e0b\u3052\u300d\u3068\u3044\u3046\u5358\u7d14\u306a\u69cb\u56f3\u304c\u6210\u308a\u305f\u3063\u305f\u304c\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\u306b\u304a\u3044\u3066\u306f\u300c\u914d\u4fe1\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u300d\u2260\u300c\u5024\u4e0b\u3052\u300d\u3067\u3042\u308b\u3002<br \/>\n\u72b6\u6cc1\u306b\u3082\u3088\u308b\u304c\u3001\u300c\u914d\u4fe1\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u300d\u3068\u3044\u3046\u904b\u7528\u304c\u4e0a\u8a18\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4f1a\u793e\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30de\u30fc\u30fb\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u305d\u308c\u305e\u308c\u306b\u3068\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u30b7\u30e5\u30ea\u30f3\u30af\u3055\u305b\u308b\u7d50\u679c\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3068\u8003\u3048\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"DSP%E5%90%84%E7%A4%BE%E3%81%AB%E3%82%88%E3%82%8B%E6%9C%80%E9%81%A9%E5%8C%96%E3%83%AD%E3%82%B8%E3%83%83%E3%82%AF%E3%81%AE%E9%81%95%E3%81%84\"><\/span>DSP\u5404\u793e\u306b\u3088\u308b\u6700\u9069\u5316\u30ed\u30b8\u30c3\u30af\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a02014\u5e748\u670812\u65e5\u73fe\u5728\u3001\u5404\u793e\u3088\u308a\u69d8\u3005\u306aDSP\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u3044\u308b\u3002<br \/>\n\u305d\u308c\u305e\u308c\u306b\u7279\u5fb4\u306f\u3042\u308b\u304c\u3001\u300c\u904b\u7528\u300d\u3059\u308b\u3053\u3068\u3092\u8ef8\u306b\u8003\u3048\u305f\u5834\u5408\u3001\u5927\u304d\u304f2\u3064\u306e\u7a2e\u985e\u306b\u5206\u985e\u3067\u304d\u308b\u3002<\/p>\n<p>\u00a0\u5929\u624d\u578b\uff1a<br \/>\n\u203b\u5927\u90e8\u5206\u3092\u30a8\u30f3\u30b8\u30f3\u306e\u8ce2\u3055\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ed\u30b8\u30c3\u30af\uff09\u306b\u3088\u3063\u3066\u52b9\u679c\u3092\u4e0a\u3052\u308b\u30bf\u30a4\u30d7<\/p>\n<p>\u00a0\u30fb\u300cMicroAd\u3000BLADE\u300d<a href=\"https:\/\/www.microad.co.jp\/service\/blade\/\">https:\/\/www.microad.co.jp\/service\/blade\/<\/a><\/p>\n<p>\u30fb\u300cRocket\u3000Fuel\u300d\u3000<a href=\"http:\/\/markezine.jp\/article\/detail\/16615\">http:\/\/markezine.jp\/article\/detail\/16615<\/a><\/p>\n<p>\u52aa\u529b\u578b\uff1a<br \/>\n\u203b\u30d9\u30fc\u30b9\u306e\u6700\u9069\u5316\u6a5f\u80fd\u306f\u6301\u3061\u3064\u3064\u3082\u3001\u4eba\u7684\u306a\u8a2d\u5b9a\u306b\u3088\u308a\u52b9\u679c\u3092\u4e0a\u3052\u308b\u30bf\u30a4\u30d7<\/p>\n<p>\u30fb\u300cDoubleclick Bid Maneger\u300d\uff08DBM\uff09<br \/>\nhttp:\/\/www.google.co.jp\/doubleclick\/advertisers\/solutions\/demand-side-platform.html<\/p>\n<p>\u00a0\u30fb\u300cScale Out\u300d\u3000http:\/\/www.scaleout.jp\/scaleout-ad-platform\/dsp\/<\/p>\n<p>\u00a0\u5929\u624d\u578b\u306f\u52aa\u529b\u578b\u306b\u6bd4\u3079\u3001\u904b\u7528\u306b\u624b\u9593\u304c\u304b\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u5229\u70b9\u304c\u3042\u308b\u304c\u3001\u3046\u307e\u304f\u6700\u9069\u5316\u304c\u50cd\u304b\u306a\u3044\u5834\u5408\u306e\u7acb\u3066\u76f4\u3057\uff08\u52b9\u679c\u6539\u5584\uff09\u304c\u96e3\u3057\u3044\uff08\u904b\u7528\u8005\u306e\u624b\u3092\u52a0\u3048\u3089\u308c\u308b\u90e8\u5206\u304c\u5c11\u306a\u3044\uff09\u3068\u3044\u3046\u96e3\u70b9\u304c\u3042\u308b\u3002<br \/>\n\u52aa\u529b\u578b\u306f\u305d\u306e\u9006\u306e\u7279\u5fb4\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u904b\u7528\u8005\u306e\u305f\u3086\u307e\u306c\u6539\u5584\u3092\u57fa\u306b\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u304f\u3002<br \/>\nDSP\u5b9f\u65bd\u306e\u5834\u5408\u3001\u52b9\u7387\u306e\u89b3\u70b9\u3067\u306f\u5929\u624d\u578b\u3067\u3046\u307e\u304f\u3044\u304f\u306b\u8d8a\u3057\u305f\u3053\u3068\u306f\u306a\u3044\u304c\u3001\u7d99\u7d9a\u7684\u306b\u5b89\u5b9a\u3057\u305f\u52b9\u679c\u3092\u6301\u7d9a\u3055\u305b\u3066\u3044\u304f\u306b\u306f\u52aa\u529b\u578b\u3067\u904b\u7528\u306e\u578b\u3092\u6301\u3063\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E3%81%AE%E5%84%AA%E5%85%88%E5%BA%A6\"><\/span>\u904b\u7528\u306e\u512a\u5148\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0\u904b\u7528\u5e83\u544a\u306b\u304a\u3051\u308b\u904b\u7528\u306f\u69d8\u3005\u306a\u624b\u6cd5\uff08\u3084\u308a\u65b9\uff09\u304c\u3042\u308b\u304c\u3001\u6642\u9593\u3082\u30ea\u30bd\u30fc\u30b9\u3082\u6709\u9650\u3067\u3042\u308b\u305f\u3081\u3001\u4f55\u304b\u3089\u3084\u308b\u304b\u306e\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u3066\u3001\u904b\u7528\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u308c\u304c\u524d\u8ff0\u306e\u300c\u904b\u7528\u306e\u578b\u300d\u3068\u3044\u3046\u3082\u306e\u3002<br \/>\n\u305d\u308c\u3092\u6c7a\u3081\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u9805\u76ee\u5225\u306e\u6539\u5584\u5f71\u97ff\u5ea6\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5f79\u306b\u7acb\u3064\u3002<\/p>\n<p>\u3010\u4e00\u822c\u7684\u306a\u6539\u5584\u9805\u76ee\u5225\u5f71\u97ff\u5ea6\u3011<\/p>\n<ol>\n<li>\u00a0 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3000<\/li>\n<li>\u00a0\u914d\u4fe1\u9762\uff08\u30e1\u30c7\u30a3\u30a2\uff09<\/li>\n<li>\u30d0\u30ca\u30fc\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\/LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09<\/li>\n<li>\u00a0 \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u8a2d\u5b9a<\/li>\n<li>\u00a0\u6642\u9593\u5e2f\u914d\u4fe1\/\u66dc\u65e5\u914d\u4fe1\u7b49\u306e\u8a2d\u5b9a<\/li>\n<\/ol>\n<p>\u203b\u5f0a\u793e\u5b9f\u7e3e\u306b\u3088\u308b\u96c6\u8a08\u7d50\u679c<br \/>\n\u7279\u306b\u2460\u30fb\u2461\u306b\u3064\u3044\u3066\u306f\u5f71\u97ff\u5ea6\u304c\u5927\u304d\u304f\u3001\u4f8b\u3048\u3070\u2460\u3067\u306f\u300c\u3059\u3067\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u6e08\u307f\u300d\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u300c\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u672a\u8a2a\u554f\u300d\u306e\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u5927\u304d\u304fCTR\u30fbCVR\u304c\u9055\u3044\u3001\u66f4\u306b\u300c1\u65e5\u524d\u306b\u300d\u00d7\u300c\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u6e08\u307f\u300d\u306e\u30e6\u30fc\u30b6\u30fc\u306a\u3089\u57fa\u672c\u7684\u306b\u66f4\u306bCTR\u30fbCVR\u306e\u4e0a\u6607\u7387\u306f\u4e0a\u304c\u308b\u3002 <br \/>\n\u2461\u3082\u300c\u914d\u4fe1\u9762\u300d\u306b\u3088\u308b\u30d9\u30fc\u30b9\u3068\u306a\u308bCTR\u30fbCVR\u306e\u9055\u3044\u306f\u78ba\u304b\u306b\u5b58\u5728\u3059\u308b\u3002\u300c\u4eba\u300d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u2460\u3067\u3084\u308a\u3064\u3064\u3001\u300c\u9762\u300d\u306e\u7cbe\u67fb\u3082\u3059\u3050\u306b\u6570\u5b57\u3092\u5909\u5316\u3055\u305b\u3089\u308c\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u5f71\u97ff\u529b\u306f\u9ad8\u3044\u3002<\/p>\n<p>\u00a0\u5e83\u544a\u3067\u3042\u308b\u4ee5\u4e0a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u914d\u4fe1\u9762\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u69cb\u6210\u3084\u914d\u4fe1\u30ab\u30c6\u30b4\u30ea\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30b9\u30c8\u8a2d\u5b9a\u306f\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u00a0\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u6642\u306f\uff11\u793e\u3060\u3051\u304b\u3089\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u793e\u304b\u3089\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6848\u3092\u51fa\u3057\u3066\u3082\u3089\u3044\u3001\u8aac\u660e\u3092\u805e\u304d\u3001\u7d0d\u5f97<br \/>\n\u3057\u305f\u3082\u306e\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u3084\u308a\u65b9\u304c\u304a\u3059\u3059\u3081\u3002<\/p>\n<p>\u00a0\u305f\u3060\u3001\u73fe\u72b6\u306f\u591a\u304f\u306e\u4f01\u696d\u3067\u3059\u3067\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u914d\u4fe1\u9762\u90e8\u5206\u306b\u3064\u3044\u3066\u306f\u4f55\u5ea6\u3082\u898b\u76f4\u3057\u3092\u304b\u3051\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u30ec\u30d9\u30eb\u3067\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u305d\u3053\u306b\u4f59\u5730\u304c\u3042\u308c\u3070\u3001\u307e\u305a\u7740\u624b\u3059\u308b\u3079\u304d\u3060\u304c\u3001\u73fe\u72b6\u3067\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4ee5\u964d\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u8a2d\u5b9a\u307e\u3067\u624b\u304c\u56de\u3063\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u306e\u3067\u3001\u3053\u3053\u306e\u4f38\u3073\u3057\u308d\u304c\u5927\u304d\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u591a\u3044\u3002<\/p>\n<p>\u00a0\u7740\u624b\u306e\u512a\u5148\u5ea6\u306f\u4e0a\u8a18\u3092\u53c2\u8003\u306b\u884c\u3044\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u9805\u76ee\u306e\u9054\u6210\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3057\u306a\u304c\u3089\u3001\u904b\u7528\u3092\u884c\u3063\u3066\u3044\u3051\u3070\u3001\u52b9\u7387\u7684\u306b\u52b9\u679c\u3092\u3042\u3052\u3066\u3044\u3051\u308b\u306f\u305a\u3067\u3042\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E3%81%AE%E3%82%B3%E3%83%84\"><\/span><strong>\u904b\u7528\u306e\u30b3\u30c4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00a0\u904b\u7528\u9805\u76ee\u3082\u69d8\u3005\u3042\u308b\u304c\u3001\u3053\u3053\u3067\u306f\u904b\u7528\u3092\u30c6\u30b3\u5165\u308c\u3057\u3001\u6539\u5584\u3057\u305f\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u00a0\u2460\u00a0 \u30de\u30a4\u30af\u30edCV\u30dd\u30a4\u30f3\u30c8\u306e\u8a2d\u5b9a<br \/>\n\u4e3b\u306b\u5929\u624d\u578b\u306eDSP\u306b\u304a\u3044\u3066\u3001\u826f\u304f\u8d77\u3053\u308b\u554f\u984c\u3060\u304c\u6700\u9069\u5316\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u6700\u7d42CV\uff08\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u5b8c\u4e86\u7b49\uff09\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u6708\u3067\u767a\u751f\u3059\u308bCV\u304c\u8457\u3057\u304f\u5c11\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3002<\/p>\n<p>\u00a0\u203b\u6700\u9069\u5316\u3059\u308b\u3079\u304d\u5bfe\u8c61\u306eCV\u6570\u306fDSP\u306b\u3082\u3088\u308b\u304c\u5e38\u306b\u76f4\u8fd1\u306e\u6570\u5b57\u3092\u53c2\u7167\u3059\u308b\u4ed5\u7d44\u307f\u306e\u3082\u306e\u304c\u591a\u3044\u306e\u3067\u3001\u9577\u304f\u5229\u7528\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u6708\u6bce\u306e\u6570\u5b57\u304c\u5c11\u306a\u3051\u308c\u3070\u6700\u9069\u5316\u306f\u6b63\u5e38\u306b\u50cd\u304b\u306a\u3044\uff08\u7a4d\u307f\u91cd\u306d\u306b\u306f\u306a\u3089\u306a\u3044\uff09\u3002<\/p>\n<p>\u00a0\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u3001\u6700\u7d42CV\u30dd\u30a4\u30f3\u30c8\u3088\u308a\u3082\u6d45\u3044\u968e\u5c64\u306bCV\u30dd\u30a4\u30f3\u30c8\u3092\u7f6e\u304d\u3001CV\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u3088\u308a\u3001\u5929\u624d\u578b\u306e\u512a\u79c0\u306a\u914d\u4fe1\u30ed\u30b8\u30c3\u30af\u3092\u6b63\u5e38\u306b\u6a5f\u80fd\u3055\u305b\u308b\u65b9\u6cd5\u304c\u3042\u308b\uff08\u4e3b\u306b\u7533\u3057\u8fbc\u307f\u30d5\u30a9\u30fc\u30e0\u7b49\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\uff09\u3002<\/p>\n<p>\u25cf\u53c2\u8003\u3000\u30de\u30a4\u30af\u30edCV\uff08\u6700\u9069\u5316\u7528CV\uff09\u30dd\u30a4\u30f3\u30c8\u8a2d\u5b9a\u4e8b\u4f8b<\/p>\n<p>\u00a0<a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-493\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f-620x390.jpg\" alt=\"04_DSP\u904b\u7528\" width=\"620\" height=\"390\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f-620x390.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f-200x125.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f-24x15.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f-36x22.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f-48x30.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/0598c55bdce6598d4ced216fafd3960f.jpg 740w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u203b\u3053\u3061\u3089\u3082DSP\u306b\u3088\u308b\u304c\u30011\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u914d\u4fe1\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u6bce\u306b20\u4ef6\/\u6708\u4ee5\u4e0a\u306eCV\u6570\u304c\u5929\u624d\u578bDSP\u3092\u6a5f\u80fd\u3055\u305b\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u00a0\u2461\u3000\u8ab2\u91d1\u5f62\u5f0f\u306e\u5909\u66f4<br \/>\n\u5f0a\u793e\u3067\u63d0\u6848\u3092\u3057\u3066\u3044\u3066\u3082\u3001SEM\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u7b49\uff09\u306b\u6163\u308c\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u304c\u591a\u3044\u305f\u3081\u3001\u55b6\u696d\u30fb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u542b\u3081\u3001\u8ab2\u91d1\u5f62\u5f0f\u306f\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u300d\u304c\u597d\u307e\u308c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002<br \/>\n\u305f\u3060\u3001DSP\u904b\u7528\u306b\u3088\u3063\u3066\u306fCPC\u8ab2\u91d1\u3067\u3042\u3063\u3066\u3082\u3001\u524d\u8ff0\u306e\u3088\u3046\u306b\u6700\u7d42\u7684\u306b\u306fCPM\uff081,000\u56de\u8868\u793a\u3042\u305f\u308a\u306e\u5e83\u544a\u5358\u4fa1\uff09\u306b\u76f4\u3057\u3066\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u5165\u672d\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u3002<br \/>\n\u6700\u8fd1\u306f\u300cCPC\u8ab2\u91d1\u300d\u3068\u300cCPM\u8ab2\u91d1\u300d\u306e\u3069\u3061\u3089\u304b\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308bDSP\u3082\u51fa\u3066\u304d\u3066\u3044\u308b\u305f\u3081\u3001\u300cCPC\u8ab2\u91d1\u578b\u300d\u3067\u7d50\u679c\u306e\u51fa\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u306e\u5834\u5408\u306f\u3001\u5c11\u3057\u9060\u56de\u308a\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u8ab2\u91d1\u5f62\u5f0f\u3092\u300cCPM\u8ab2\u91d1\u300d\u306b\u5909\u3048\u308b\u3053\u3068\u306b\u3088\u308a\u6539\u5584\u304c\u9032\u3080\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPC%E5%85%A5%E6%9C%AD%E3%81%AE%E5%A0%B4%E5%90%88%E3%81%AECTR%E3%81%AB%E3%82%88%E3%82%8B%E6%9C%80%E7%B5%82%E5%85%A5%E6%9C%ADCPM%E3%81%AE%E9%81%95%E3%81%84\"><\/span><strong>CPC\u5165\u672d\u306e\u5834\u5408\u306eCTR\u306b\u3088\u308b\u6700\u7d42\u5165\u672dCPM\u306e\u9055\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-487\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0-620x335.jpg\" alt=\"05_DSP\u904b\u7528\" width=\"620\" height=\"335\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0-620x335.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0-200x108.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0-24x12.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0-36x19.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0-48x25.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/1f13e7988e4049bfd75567f50fc8a9d0.jpg 651w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>CPC\u8ab2\u91d1\u3092CPM\u8ab2\u91d1\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u7b2c\u4e00\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u300c\u9732\u51fa\uff08imp\uff09\u304c\u51fa\u3084\u3059\u304f\u306a\u308b\u3053\u3068\u300d\u3002\u30e1\u30c7\u30a3\u30a2\u306b\u63b2\u8f09\u3055\u308c\u308b\u6700\u7d42\u8a55\u4fa1\u6307\u6a19\u304cCPM\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u9593\u63a5\u7684\u306aCPC\u3088\u308a\u3082\u76f4\u63a5\u7684\u306bCPM\u3067\u5165\u672d\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9732\u51fa\u3092\u62e1\u5927\u3057\u3084\u3059\u3044\u3002<br \/>\n\u305f\u3060\u3001CPM\u8ab2\u91d1\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044imp\u306b\u3064\u3044\u3066\u3082\u8ab2\u91d1\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u30d0\u30ca\u30fc\u3084\u30c6\u30ad\u30b9\u30c8\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u4eca\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u3068\u306a\u308b\u3002<br \/>\n\u9732\u51fa\u3092\u62e1\u5927\u3057\u305f\u4e0a\u3067\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4eca\u307e\u3067\u5165\u672d\u3057\u3066\u3044\u305fCPC\u3088\u308a\u3082\u7d50\u679c\u7684\u306b\u5b89\u304f\u6d41\u5165\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<p>\u00a0\u203b\u9732\u51fa\u306f\u591a\u304f\u306e\u5834\u5408\u5897\u3048\u308b\u3002<\/p>\n<p>\u00a0\u2462\u00a0 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id=\"%E3%83%95%E3%83%AA%E3%83%BC%E3%82%AF%E3%82%A8%E3%83%B3%E3%82%B7%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8BCTR%E3%81%AE%E9%81%95%E3%81%84%E4%BA%8B%E4%BE%8B%EF%BC%88doubleclick%E3%80%80bid%E3%80%80Maneger%E4%BA%8B%E4%BE%8B%EF%BC%89\"><\/span><strong>\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306b\u3088\u308bCTR\u306e\u9055\u3044\u4e8b\u4f8b\uff08doubleclick\u3000bid\u3000Maneger\u4e8b\u4f8b\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-488\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee-620x303.jpg\" alt=\"06_DSP\u904b\u7528\" width=\"620\" height=\"303\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee-620x303.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee-200x97.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee-1024x500.jpg 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee-24x11.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee-36x17.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee-48x23.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/10\/5ad450e3c142cdd7fbd4b5cba4e52bee.jpg 1041w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/strong><\/p>\n<p>\u3069\u306e\u4f01\u696d\u3067\u3082\u57fa\u672c\u7684\u306b\u306f\u5c11\u306a\u3044\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u56de\u6570\u306eCTR\u304c\u9ad8\u3044\u304c\u3001\u7740\u76ee\u3059\u308b\u3079\u304d\u306f\u4f01\u696d\u306b\u3088\u308a\u3001CTR\u306e\u5927\u304d\u304f\u843d\u3061\u308b\u56de\u6570\u304c\u7570\u306a\u308b\u70b9\u3002<br \/>\n\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u4f55\u56de\u4ee5\u964d\u304b\u3089CTR\u304c\u843d\u3061\u308b\u306e\u304b\u3001\u3082\u3057\u304f\u306f\u4f55\u56de\u4ee5\u964d\u306f\u6210\u679c\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3001\u305d\u306e\u6570\u5b57\u3092\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u8a2d\u5b9a\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u914d\u4fe1\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u00a0\u203b\u63d0\u4f9b\u30b5\u30fc\u30d3\u30b9\u306e\u691c\u8a0e\u671f\u9593\u306e\u9577\u3044\u30fb\u77ed\u3044\u306b\u3088\u308a\u6700\u9069\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u304c\u5909\u308f\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002<\/p>\n<p>\u00a0\u904b\u7528\u578b\u5e83\u544a\u306e\u30aa\u30fc\u30d7\u30f3\u5316\u306b\u3088\u308a\u3001\u904b\u7528\u3067\u304d\u308b\u5e45\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u30ea\u30bd\u30fc\u30b9\u306b\u306f\u9650\u308a\u304c\u3042\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306a\u5f71\u97ff\u529b\u306e\u9ad8\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u81ea\u793e\u904b\u7528\u3092\u898b\u76f4\u3057\u3001\u52b9\u679c\u306e\u6539\u5584\u3092\u306f\u304b\u3063\u3066\u3044\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&lt;DSP\u63d0\u4f9b\u5404\u793e\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089&gt;<br \/>\n\u25c6\u7d99\u7d9a\u738790%\u306e\u30bd\u30cb\u30fc\u30b0\u30eb\u30fc\u30d7DSP\u300cLogicad\u300d\u306e\u7279\u5fb4<br \/>\n<a href=\"https:\/\/medix-inc.co.jp\/webbu\/logicad-4994\">https:\/\/medix-inc.co.jp\/webbu\/logicad-4994<\/a><\/p>\n<p>\u25c6Deep Learning\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u306e\u6280\u8853\u3092100\uff05\u6d3b\u7528\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001RTB House\u3068\u306f<br \/>\n<a href=\"https:\/\/medix-inc.co.jp\/webbu\/rtbhouse-4946\">https:\/\/medix-inc.co.jp\/webbu\/rtbhouse-4946<\/a><\/p>\n<p>\u25c6\u6ce8\u76ee\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300cKANADE DSP\u300d\u3068\u306f<br \/>\n<a href=\"https:\/\/medix-inc.co.jp\/webbu\/kanade_dsp-4924\">https:\/\/medix-inc.co.jp\/webbu\/kanade_dsp-4924<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DSP\uff08\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306f2012\u5e74\u3092\u5143\u5e74\u3068\u3057\u3066\u3001\u73fe\u5728\u3067\u306f\u591a\u304f\u306e\u5e83\u544a\u4e3b\u306b\u304a\u3044\u3066\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u624b\u6cd5\u3068\u3057\u3066\u306f\u300c\u30c8\u30e9\u30a4\u30a2\u30eb\u30d5\u30a7\u30fc\u30ba\u300d\u3092\u629c\u3051\u3066\u300c\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u300d\u306b\u5165\u3063\u3066\u3044\u308b\u3002 \u305d\u3093\u306a\u4e2d\u3001DSP\u306e\u52b9\u679c\u306b\u3064\u3044\u3066\u306f\u82e6\u3057 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