{"id":4946,"date":"2019-07-04T16:51:39","date_gmt":"2019-07-04T07:51:39","guid":{"rendered":"https:\/\/webbu.jp\/?p=4946"},"modified":"2026-01-22T14:50:37","modified_gmt":"2026-01-22T05:50:37","slug":"rtbhouse","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946","title":{"rendered":"RTB House\u3068\u306f\uff1f\u7279\u9577\u3084Criteo\u3068\u306e\u9055\u3044\u3001\u5c0e\u5165\u65b9\u6cd5\u306a\u3069\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u65e2\u5b58\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u7372\u5f97\u3067\u304d\u306a\u3044\u30e6\u30fc\u30b6\u5c64\u3078\u306e\u8a34\u6c42\u3084\u3001\u3088\u308a\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308bROI\u5411\u4e0a\u3092\u6c42\u3081\u308b\u4f01\u696d\u304c\u5897\u3048\u308b\u4e2d\u3001\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c<strong>RTB House<\/strong>\u3067\u3059\u3002<\/p>\n<p>RTB House\u306f\u3001\u4e16\u754c\u3067\u521d\u3081\u3066\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u3092100\uff05\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u9ad8\u7cbe\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u7279\u9577\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001RTB House\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u7279\u9577\u3001Criteo\u3068\u306e\u9055\u3044\u3001\u5c0e\u5165\u65b9\u6cd5\u3001\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3001RTB House\u306b\u3064\u3044\u3066\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>RTB House\u3067\u306e\u914d\u4fe1\u306b\u8208\u5473\u306e\u3042\u308b\u65b9\u3084\u3001\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u305c\u3072\u3001\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#RTB_house%E3%81%A8%E3%81%AF%EF%BC%9F\" >RTB house\u3068\u306f\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#%E3%83%87%E3%82%A3%E3%83%BC%E3%83%97%E3%83%A9%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0%EF%BC%88%E6%B7%B1%E5%B1%A4%E5%AD%A6%E7%BF%92%EF%BC%89%E3%81%A8%E3%81%AF\" >\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#%E3%83%9E%E3%82%B7%E3%83%B3%E3%83%A9%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0%EF%BC%88%E6%A9%9F%E6%A2%B0%E5%AD%A6%E7%BF%92%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#RTB_House%E3%81%AE%E7%89%B9%E9%95%B7\" >RTB House\u306e\u7279\u9577<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#1%E3%83%87%E3%82%A3%E3%83%BC%E3%83%97%E3%83%A9%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0%E3%81%AB%E3%82%88%E3%82%8B%E9%AB%98%E7%B2%BE%E5%BA%A6%E3%81%AA%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA\" >1.\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308b\u9ad8\u7cbe\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#2%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%82%B7%E3%83%BC%E4%BF%9D%E8%AD%B7%E3%81%A8%E5%BA%83%E5%91%8A%E5%8A%B9%E6%9E%9C%E3%82%92%E4%B8%A1%E7%AB%8B%E3%81%99%E3%82%8B%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" >2.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3068\u5e83\u544a\u52b9\u679c\u3092\u4e21\u7acb\u3059\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#3%E5%BA%83%E5%91%8A%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%AE%E8%87%AA%E5%8B%95%E6%9C%80%E9%81%A9%E5%8C%96\" >3.\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u81ea\u52d5\u6700\u9069\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#4%E6%A7%98%E3%80%85%E3%81%AA%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%95%E3%82%A1%E3%83%8D%E3%83%AB%E3%81%AB%E5%AF%BE%E5%BF%9C\" >4.\u69d8\u3005\u306a\u30e6\u30fc\u30b6\u30d5\u30a1\u30cd\u30eb\u306b\u5bfe\u5fdc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#RTB_House%E3%81%AE%E9%85%8D%E4%BF%A1%E9%9D%A2\" >RTB House\u306e\u914d\u4fe1\u9762<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#RTB_House%E3%81%AE%E8%B2%BB%E7%94%A8%E3%83%BB%E8%AA%B2%E9%87%91%E5%BD%A2%E5%BC%8F\" >RTB House\u306e\u8cbb\u7528\u30fb\u8ab2\u91d1\u5f62\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#Criteo%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >Criteo\u3068\u306e\u9055\u3044<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#%E5%AD%A6%E7%BF%92%E5%9F%BA%E7%9B%A4\" >\u5b66\u7fd2\u57fa\u76e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" >\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#%E3%83%AA%E3%83%BC%E3%83%81%E7%AF%84%E5%9B%B2\" >\u30ea\u30fc\u30c1\u7bc4\u56f2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#RTB_House%E3%81%AE%E9%85%8D%E4%BF%A1%E6%9D%A1%E4%BB%B6\" >RTB House\u306e\u914d\u4fe1\u6761\u4ef6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#RTB_House%E3%81%AE%E9%85%8D%E4%BF%A1%E6%96%B9%E6%B3%95%EF%BC%88%E5%B0%8E%E5%85%A5%E3%82%B9%E3%83%86%E3%83%83%E3%83%97%EF%BC%89\" >RTB House\u306e\u914d\u4fe1\u65b9\u6cd5\uff08\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#RTB_House%E3%81%AE%E5%BA%83%E5%91%8A%E5%8A%B9%E6%9E%9C%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" >RTB House\u306e\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#AI%E3%81%8C%E5%AD%A6%E7%BF%92%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E7%92%B0%E5%A2%83%E3%81%AE%E6%95%B4%E5%82%99\" >AI\u304c\u5b66\u7fd2\u3057\u3084\u3059\u3044\u74b0\u5883\u306e\u6574\u5099<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#AI%E3%81%AE%E5%AD%A6%E7%BF%92%E6%9C%9F%E9%96%93%E3%82%92%E4%BB%96%E5%AA%92%E4%BD%93%E3%82%88%E3%82%8A%E9%95%B7%E3%82%81%E3%81%AB%E3%81%A8%E3%82%8B\" >AI\u306e\u5b66\u7fd2\u671f\u9593\u3092\u4ed6\u5a92\u4f53\u3088\u308a\u9577\u3081\u306b\u3068\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#%E3%81%BB%E3%81%8B%E3%81%AE%E5%AA%92%E4%BD%93%E3%82%84DSP%E3%81%A8%E4%BD%B5%E7%94%A8%E3%81%99%E3%82%8B\" >\u307b\u304b\u306e\u5a92\u4f53\u3084DSP\u3068\u4f75\u7528\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/rtbhouse-4946\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"RTB_house%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>RTB house\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RTB House\u306f\u30012012\u5e74\u306b\u30dd\u30fc\u30e9\u30f3\u30c9\u30fb\u30ef\u30eb\u30b7\u30e3\u30ef\u3067\u5275\u696d\u3055\u308c\u305f\u3001<strong><span style=\"color: #ff0000;\">\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\uff08DSP\u203b\uff09\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d<\/span><\/strong>\u3067\u3059\u3002<\/p>\n<p><strong>\u4e16\u754c\u3067\u521d\u3081\u3066\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u306b\u57fa\u3065\u3044\u305f\u5e83\u544a\u5165\u672d\u30a8\u30f3\u30b8\u30f3\u3092\u72ec\u81ea\u958b\u767a\u3057\u305f\u4f01\u696d<\/strong>\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u3066\u3001\u73fe\u5728\u3067\u306f\u4e16\u754c30\u30ab\u56fd\u300185\u30ab\u6240\u4ee5\u4e0a\u306e\u62e0\u70b9\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u3082\u30012018\u5e74\u306bRTB House Japan\u682a\u5f0f\u4f1a\u793e\u304c\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>RTB House\u306f\u3001\u5f93\u6765\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u3001\u4eba\u5de5\u77e5\u80fd\u306b\u3088\u308b\u9ad8\u5ea6\u306a\u5b66\u7fd2\u6a5f\u80fd\u3092\u99c6\u4f7f\u3057\u3066\u3001\u30e6\u30fc\u30b6\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3092\u7cbe\u5bc6\u306b\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6280\u8853\u306b\u3088\u308a\u3001\u4e00\u822c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u3067\u306f\u898b\u9003\u3055\u308c\u3066\u3044\u305f\u3088\u3046\u306a\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u3082\u52b9\u7387\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u203bDSP\uff1a\u300cDemand Side Platform\uff08\u30c7\u30de\u30f3\u30c9\u3000\u30b5\u30a4\u30c9\u3000\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u300d\u306e\u7565\u8a9e\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3051\u308b\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3002\u5fc5\u8981\u306a\u8a2d\u5b9a\u3092\u884c\u3048\u3070\u3001DSP\u304c\u5e83\u544a\u67a0\u306e\u8cb7\u3044\u4ed8\u3051\u304b\u3089\u914d\u4fe1\u307e\u3067\u3092\u81ea\u52d5\u3067\u884c\u3063\u3066\u304f\u308c\u308b\u3002<\/p>\n<p>\u25bc\u95a2\u9023\u8a18\u4e8b<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"lBOa1SLBGS\"><p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\">\u30105\u5206\u3067\u5206\u304b\u308b\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30105\u5206\u3067\u5206\u304b\u308b\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb&#8221; &#8212; \u30a6\u30a7\u30d6\u90e8\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/dsp_mechanism-276\/embed#?secret=tPA9TyH3cP#?secret=lBOa1SLBGS\" data-secret=\"lBOa1SLBGS\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%A3%E3%83%BC%E3%83%97%E3%83%A9%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0%EF%BC%88%E6%B7%B1%E5%B1%A4%E5%AD%A6%E7%BF%92%EF%BC%89%E3%81%A8%E3%81%AF\"><\/span>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RTB House\u306e\u5f37\u307f\u3067\u3042\u308b\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u3068\u306f\u3001\u4eba\u9593\u306e\u8133\u795e\u7d4c\u7d30\u80de\u306e\u4ed5\u7d44\u307f\u3092\u6a21\u5023\u3057\u305f\u4eba\u5de5\u77e5\u80fd\u6280\u8853\u306e1\u7a2e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u6280\u8853\u306e\u6700\u5927\u306e\u7279\u9577\u306f\u3001<strong><span style=\"color: #ff0000;\">\u4eba\u306e\u624b\u3092\u501f\u308a\u305a\u306b\u6a5f\u5668\u3084\u30b7\u30b9\u30c6\u30e0\u304c\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u7279\u9577\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u81ea\u52d5\u7684\u306b\u898b\u3064\u3051\u51fa\u3057\u3001\u5b66\u7fd2\u3067\u304d\u308b<\/span><\/strong>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u591a\u5c64\u306e\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u203b\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u624b\u6cd5\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u304b\u3063\u305f\u8907\u96d1\u306a\u60c5\u5831\u306e\u4e2d\u304b\u3089\u7279\u9577\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u6df1\u304f\u5b66\u7fd2\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u3067\u306f\u81ea\u52d5\u904b\u8ee2\u6280\u8853\u3001\u97f3\u58f0\u8a8d\u8b58\u3001\u753b\u50cf\u89e3\u6790\u306a\u3069\u8eab\u8fd1\u306a\u6280\u8853\u306b\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u533b\u7642\u5206\u91ce\u3067\u306f\u304c\u3093\u7d30\u80de\u306e\u767a\u898b\u306b\u304a\u3044\u3066\u4eba\u9593\u306e\u533b\u5e2b\u3092\u4e0a\u56de\u308b\u7cbe\u5ea6\u3092\u5b9f\u73fe\u3059\u308b\u30b1\u30fc\u30b9\u3082\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>RTB House\u306e\u5e83\u544a\u914d\u4fe1\u306b\u304a\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u6ede\u5728\u6642\u9593\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u30c7\u30d0\u30a4\u30b9\u60c5\u5831\u306a\u3069200,000\u3092\u8d85\u3048\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u540c\u6642\u306b\u89e3\u6790\u3057\u3001\u5404\u30e6\u30fc\u30b6\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a\u3092\u52d5\u7684\u306b\u751f\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u203b\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff1a\u4eba\u9593\u306e\u8133\u306e\u4ed5\u7d44\u307f\u3092\u6a21\u5023\u3057\u3066\u4f5c\u3089\u308c\u305f\u3001\u60c5\u5831\u51e6\u7406\u306e\u305f\u3081\u306e\u6570\u5b66\u30e2\u30c7\u30eb<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%82%B7%E3%83%B3%E3%83%A9%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0%EF%BC%88%E6%A9%9F%E6%A2%B0%E5%AD%A6%E7%BF%92%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Criteo\u3084Google\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3068\u540c\u69d8\u306bAI\uff08\u4eba\u5de5\u77e5\u80fd\uff09\u306e\u5206\u91ce\u306b\u5c5e\u3057\u307e\u3059\u304c\u3001\u5b66\u7fd2\u306e\u4ed5\u7d44\u307f\u306b\u6839\u672c\u7684\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3067\u306f\u3001\u4eba\u9593\u304c\u3042\u3089\u304b\u3058\u3081\u30c7\u30fc\u30bf\u306e\u7279\u5fb4\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u306e\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066\u30b7\u30b9\u30c6\u30e0\u304c\u5b66\u7fd2\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306fCTR\u304c\u3044\u3044\u300d\u300c\u3053\u306e\u30e6\u30fc\u30b6\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u3084\u3059\u3044\u300d\u306a\u3069\u3001\u4eba\u9593\u304c\u5224\u65ad\u3057\u305f\u30c7\u30fc\u30bf\u306e\u7279\u5fb4\u3092\u6a5f\u68b0\u306b\u5b66\u7fd2\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u914d\u4fe1\u306e\u52b9\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306f\u3001\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u9032\u5316\u7cfb\u3068\u3044\u3046\u4f4d\u7f6e\u3065\u3051\u3067\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u81ea\u52d5\u7684\u306b\u30c7\u30fc\u30bf\u304b\u3089\u7279\u5fb4\u3092\u62bd\u51fa\u3057\u5b66\u7fd2\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eba\u9593\u306b\u3088\u308b\u7279\u5fb4\u306e\u6307\u5b9a\u304c\u4e0d\u8981\u3067\u3001\u3088\u308a\u7d30\u304b\u304f\u8907\u96d1\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3088\u308a\u3082\u9ad8\u3044\u7cbe\u5ea6\u3067\u306e\u4e88\u6e2c\u3084\u5224\u5225\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306e\u8868\u306b\u4e21\u8005\u306e\u9055\u3044\u3092\u7c21\u5358\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u3001\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 28%;\"><\/td>\n<td style=\"background-color: #737373; text-align: center; vertical-align: middle; width: 36%;\"><span style=\"color: #ffffff;\"><b>\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0<br \/>\n<\/b><b>\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09<\/b><\/span><\/td>\n<td style=\"background-color: #737373; text-align: center; vertical-align: middle; width: 36%;\"><span style=\"color: #ffffff;\"><b>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0<br \/>\n<\/b><b>\uff08\u6df1\u5c64\u5b66\u7fd2\uff09<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5229\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google\u3001Criteo\u3001Meta\u306a\u3069<\/span><\/td>\n<td><span style=\"font-weight: 400;\">RTB House<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u7279\u5fb4\u306e\u5b9a\u7fa9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u306e\u7279\u5fb4\u3092\u4eba\u9593\u304c\u5b9a\u7fa9\u3057\u3001\u6a5f\u68b0\u306b\u30a4\u30f3\u30d7\u30c3\u30c8\u3059\u308b\u3053\u3068\u3067\u5b66\u7fd2\u3059\u308b\u3002\u7d50\u679c\u304b\u3089\u81ea\u52d5\u8abf\u6574\u304c\u53ef\u80fd\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6a5f\u68b0\u81ea\u8eab\u304c\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u304b\u3089\u3001\u7279\u5fb4\u3092\u5b9a\u7fa9\u3057\u3001\u5b66\u7fd2\u3001\u8abf\u6574\u5168\u3066\u81ea\u52d5\u3067\u884c\u3046\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5b66\u7fd2\u306b\u5fc5\u8981\u306a\u671f\u9593<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3088\u308a\u77ed\u3044<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6a5f\u68b0\u304c1\u304b\u3089\u5224\u5b9a\u3059\u308b\u305f\u3081\u3001\u9577\u304f\u306a\u308b\u50be\u5411<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u4e88\u6e2c\u3084\u5224\u65ad\u306e\u7cbe\u5ea6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u9ad8\u3044<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3088\u308a\u9ad8\u3044<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RTB_House%E3%81%AE%E7%89%B9%E9%95%B7\"><\/span>RTB House\u306e\u7279\u9577<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RTB House\u3067\u306e\u5e83\u544a\u914d\u4fe1\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308b\u30014\u3064\u306e\u7279\u9577\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%E3%83%87%E3%82%A3%E3%83%BC%E3%83%97%E3%83%A9%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0%E3%81%AB%E3%82%88%E3%82%8B%E9%AB%98%E7%B2%BE%E5%BA%A6%E3%81%AA%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA\"><\/span>1.\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308b\u9ad8\u7cbe\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RTB House\u306e\u6700\u5927\u306e\u5f37\u307f\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0AI\u3092100%\u4f7f\u7528\u3057\u305f\u9ad8\u7cbe\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3067\u306f\u300180\u7a0b\u5ea6\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u51e6\u7406\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001RTB House\u306e\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3067\u306f<strong><span style=\"color: #ff0000;\">200,000\u4ee5\u4e0a\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u540c\u6642\u306b\u89e3\u6790<\/span><\/strong>\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u306e\u884c\u52d5\u5c65\u6b74\u3001\u5546\u54c1\u95b2\u89a7\u30d1\u30bf\u30fc\u30f3\u3001\u6ede\u5728\u6642\u9593\u3001\u30af\u30ea\u30c3\u30af\u884c\u52d5\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u5b66\u7fd2\u3057\u3001\u30e6\u30fc\u30b6\u306e\u72b6\u614b\u3084\u884c\u52d5\u3092\u7684\u78ba\u306b\u4e88\u6e2c\u3057\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>RTB House\u306b\u3088\u308b\u3068\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308b\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u4f7f\u7528\u3057\u305f\u5e83\u544a\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u4f7f\u7528\u3057\u306a\u304b\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6bd4\u3079\u3001\u6700\u592741%\u306e\u5546\u54c1\u63a8\u5968\u52b9\u7387\u3092\u767a\u63ee\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e16\u754c\u7684\u306b\u3082\u3001<strong>100%\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u5a92\u4f53\u306fRTB House\u306e\u307f<\/strong>\u3067\u3042\u308b\u305f\u3081\u3001\u72ec\u81ea\u306e\u5f37\u307f\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%82%B7%E3%83%BC%E4%BF%9D%E8%AD%B7%E3%81%A8%E5%BA%83%E5%91%8A%E5%8A%B9%E6%9E%9C%E3%82%92%E4%B8%A1%E7%AB%8B%E3%81%99%E3%82%8B%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span>2.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3068\u5e83\u544a\u52b9\u679c\u3092\u4e21\u7acb\u3059\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30e6\u30fc\u30b6\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u30893rd Party Cookie\u306e\u5ec3\u6b62\u304c\u9032\u3080\u4e2d\u3001RTB House\u306f\u30d6\u30e9\u30a6\u30b6\u30d9\u30fc\u30b9\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u6280\u8853\uff08\u4f8b\uff1aGoogle\u306ePrivacy Sandbox\uff09\u3068\u306e\u9023\u643a\u3092\u3044\u3061\u65e9\u304f\u9032\u3081\u3001\u696d\u754c\u3067\u3082\u6570\u5c11\u306a\u3044Protected Audience API\uff08\u65e7\uff1aFLEDGE\uff09\u203b\u306e\u5b9f\u904b\u7528\u5b9f\u7e3e\u3092\u6301\u3064\u4f01\u696d\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e83\u544a\u306e\u914d\u4fe1\u5148\u3068\u3057\u3066\u3001RTB House\u306fSafari\u30d6\u30e9\u30a6\u30b6\u3078\u306e\u914d\u4fe1\u3092\u307b\u3068\u3093\u3069\u884c\u3063\u3066\u3044\u306a\u3044\u305f\u3081\u3001ITP\uff08Intelligent Tracking Prevention\uff09\u306b\u3088\u308b\u5f71\u97ff\u3082\u6700\u5c0f\u9650\u306b\u6291\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>RTB House\u306f\u3001Cookie\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u308b\u4e2d\u3067\u3001<strong>\u72ec\u81ea\u306e\u6280\u8853\u306b\u3088\u3063\u3066\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7dad\u6301\u3057\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3068\u5e83\u544a\u52b9\u679c\u306e\u4e21\u7acb\u3092\u5b9f\u73fe<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u203bProtected Audience API\uff08\u65e7\uff1aFLEDGE\uff09\uff1aGoogle\u304c\u63d0\u5531\u3059\u308b\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306e\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u306e1\u3064\u3067\u3001\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\uff08\u305f\u3068\u3048\u3070EC\u30b5\u30a4\u30c8\u3067\u898b\u305f\u5546\u54c1\uff09\u306b\u57fa\u3065\u3044\u305f\u5e83\u544a\u914d\u4fe1\u3092\u3001\u30d6\u30e9\u30a6\u30b6\u5185\u3067\u5b8c\u7d50\u3055\u305b\u308b\u6280\u8853\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u304c\u5916\u90e8\u306b\u6f0f\u308c\u306a\u3044\uff09<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E5%BA%83%E5%91%8A%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%AE%E8%87%AA%E5%8B%95%E6%9C%80%E9%81%A9%E5%8C%96\"><\/span>3.\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u81ea\u52d5\u6700\u9069\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RTB House\u306f\u3001\u30d0\u30ca\u30fc\u3084\u52d5\u753b\u306a\u3069\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u304a\u3044\u3066\u3082\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308b\u81ea\u52d5\u6700\u9069\u5316\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eba\u9593\u306e\u624b\u3067\u306f\u5230\u5e95\u3067\u304d\u306a\u3044\u3001\u6570\u5343\u30d1\u30bf\u30fc\u30f3\u306e\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u304c\u81ea\u52d5\u3067\u884c\u308f\u308c\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u306e\u95a2\u5fc3\u306b\u5fdc\u3058\u305f\u914d\u8272\u3084\u69cb\u6210\u3001\u8a34\u6c42\u306a\u3069\u3092\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306b\u5909\u66f4\u3057\u3001\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4%E6%A7%98%E3%80%85%E3%81%AA%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%95%E3%82%A1%E3%83%8D%E3%83%AB%E3%81%AB%E5%AF%BE%E5%BF%9C\"><\/span>4.\u69d8\u3005\u306a\u30e6\u30fc\u30b6\u30d5\u30a1\u30cd\u30eb\u306b\u5bfe\u5fdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RTB House\u306f\u3001\u8cfc\u5165\uff08Conversion\uff09\u30d5\u30a1\u30cd\u30eb\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u304c\u4e2d\u5fc3\u306b\u3042\u308a\u3064\u3064\u3001\u8a8d\u77e5\uff08Awareness\uff09\u3001\u8208\u5473\u30fb\u691c\u8a0e\uff08Consideration\uff09\u306e\u6bb5\u968e\u306b\u3042\u308b\u30e6\u30fc\u30b6\u3078\u3082\u5bfe\u5fdc\u3057\u305f\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u4e3b\u306b\u65e2\u5b58\u8a2a\u554f\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u305f\u306e\u306b\u5bfe\u3057\u3001RTB House\u3067\u306f\u3001\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u304b\u3089\u300c\u9867\u5ba2\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u300d\u3092\u898b\u3064\u3051\u3066\u914d\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u65b0\u898f\u7372\u5f97\u306b\u5411\u3051\u305f\u5e83\u544a\u914d\u4fe1\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b5\u30a4\u30c8\u6765\u8a2a\u30e6\u30fc\u30b6\u306e\u60c5\u5831\u3092\u5b66\u7fd2\u3057\u3001\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u3084\u3059\u3044\u30e6\u30fc\u30b6\u3092\u898b\u3064\u3051\u3066\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u305f\u3081\u3001<strong>\u8a8d\u77e5\u62e1\u5927\u30fb\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304b\u3089\u8cfc\u5165\u4fc3\u9032\u3001\u53ce\u76ca\u306e\u6700\u5927\u5316\u307e\u3067\u4e00\u8cab\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b<\/strong>\u3001\u3068\u3044\u3046\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RTB_House%E3%81%AE%E9%85%8D%E4%BF%A1%E9%9D%A2\"><\/span>RTB House\u306e\u914d\u4fe1\u9762<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RTB House\u306f\u3001\u56fd\u5185\u5916\u306e\u5927\u898f\u6a21\u306a\u5a92\u4f53\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u901a\u3058\u3001\u56fd\u5185\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u5168\u4f53\u306e92%\u4ee5\u4e0a\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u307b\u3069\u69d8\u3005\u306a\u914d\u4fe1\u9762\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Google\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u306f\u3058\u3081\u3001Yahoo!Japan\u3084msn\u3001ameba\u3001cookpad\u306a\u3069\u3001\u4e3b\u8981\u306aWeb\u30fb\u30a2\u30d7\u30ea\u306b\u5e45\u5e83\u304f\u914d\u4fe1\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u25bc\u4e3b\u8981\u306a\u914d\u4fe1\u9762\u306e\u4f8b<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12392 size-medium\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78-620x348.png\" alt=\"\u4e3b\u306a\u914d\u4fe1\u9762\" width=\"620\" height=\"348\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78-620x348.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78-1024x574.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78-200x112.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78-643x361.png 643w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78-304x171.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78-282x158.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/1b6866568c3c800b4298bcd0fb0edf78.png 1401w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u914d\u4fe1\u30c7\u30d0\u30a4\u30b9\u306b\u3064\u3044\u3066\u306f\u3001\u30d1\u30bd\u30b3\u30f3\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306f\u3082\u3061\u308d\u3093\u3001\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u3084\u30b2\u30fc\u30e0\u6a5f\u306a\u3069\u591a\u69d8\u306a\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u304c\u3069\u306e\u3088\u3046\u306a\u74b0\u5883\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u3066\u3082\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>RTB House\u306e\u914d\u4fe1\u9762\u306f\u4ed6\u306e\u5e83\u544a\u5a92\u4f53\u3068\u91cd\u8907\u3059\u308b\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u72ec\u81ea\u306e\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308a\u3001<strong>\u540c\u3058\u914d\u4fe1\u9762\u3067\u3042\u3063\u3066\u3082\u7570\u306a\u308b\u30e6\u30fc\u30b6\u3084\u5546\u54c1\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u8a34\u6c42\u3092\u884c\u3044\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u4ed6\u5a92\u4f53\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u306a\u3044\u3068\u5224\u65ad\u3055\u308c\u305f\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u3082\u3001RTB House\u3067\u306f\u9ad8\u3044\u6210\u679c\u3092\u671f\u5f85\u3067\u304d\u308b\u70b9\u304c\u5927\u304d\u306a\u7279\u9577\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001RTB House\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u3001Safari\u30d6\u30e9\u30a6\u30b6\u3078\u306e\u914d\u4fe1\u306f\u4e00\u90e8\u3092\u9664\u3044\u3066\u884c\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RTB_House%E3%81%AE%E8%B2%BB%E7%94%A8%E3%83%BB%E8%AA%B2%E9%87%91%E5%BD%A2%E5%BC%8F\"><\/span>RTB House\u306e\u8cbb\u7528\u30fb\u8ab2\u91d1\u5f62\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RTB House\u3067\u306f\u3001<strong><span style=\"color: #ff0000;\">dCPC\uff08Dynamic Cost per Click\uff09\u578b<\/span><\/strong>\u3068\u3044\u3046\u3001\u30e6\u30fc\u30b6\u306b\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u6642\u70b9\u3067\u3001\u5165\u672d\u4fa1\u683c\u304cAI\u306b\u3088\u308a\u6700\u9069\u5316\u3055\u308c\u308b\u8ab2\u91d1\u65b9\u5f0f\u304c\u3068\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>dCPC\u578b\u306f\u3001\u914d\u4fe1\u91cf\u3092\u78ba\u4fdd\u3057\u3084\u3059\u304f\u3001\u5b66\u7fd2\u671f\u9593\u306e\u77ed\u7e2e\u3082\u671f\u5f85\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u203b\u6210\u679c\u4fdd\u8a3c\u578b\u3067\u3042\u308bCPA\uff0fROAS\u8ab2\u91d1\u306f\u30012023\u5e744\u6708\u4ee5\u964d\u5ec3\u6b62\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>RTB House\u306e\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u306f\u6708\u984d50\u4e07\u5186\u304b\u3089\u3068\u306a\u3063\u3066\u3044\u3066\u3001\u6708\u959330\u4e07UU\u4ee5\u4e0a\u306e\u30b5\u30a4\u30c8\u304c\u5c0e\u5165\u306e\u76ee\u5b89\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u8a73\u3057\u3044\u914d\u4fe1\u6761\u4ef6\u306f\u300cRTB house\u306e\u914d\u4fe1\u6761\u4ef6\u300d\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Criteo%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>Criteo\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4ee3\u8868\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308bCriteo\uff08\u30af\u30ea\u30c6\u30aa\uff09\u3068\u3001RTB House\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u9055\u3044\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u6b21\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb\u5b66\u7fd2\u57fa\u76e4<br \/>\n\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<br \/>\n\u30fb\u30ea\u30fc\u30c1\u7bc4\u56f2<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AD%A6%E7%BF%92%E5%9F%BA%E7%9B%A4\"><\/span>\u5b66\u7fd2\u57fa\u76e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Criteo\u304c\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u3092\u57fa\u76e4\u3068\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001RTB House\u306f\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u9032\u5316\u7cfb\u3068\u3055\u308c\u308b\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u3068\u306e\u9055\u3044\u300d\u3067\u89e3\u8aac\u3057\u305f\u3088\u3046\u306b\u3001\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3067\u306f\u4eba\u9593\u304c\u3042\u3089\u304b\u3058\u3081\u5b9a\u7fa9\u3057\u305f\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066\u5b66\u7fd2\u3092\u884c\u3044\u307e\u3059\u304c\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3067\u306f\u6a5f\u68b0\u304c\u81ea\u52d5\u7684\u306b\u30c7\u30fc\u30bf\u304b\u3089\u7279\u5fb4\u3092\u62bd\u51fa\u3057\u3001\u5b66\u7fd2\u30fb\u8abf\u6574\u3092\u884c\u3046\u305f\u3081\u3001\u60c5\u5831\u91cf\u304c\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3088\u308a\u5727\u5012\u7684\u306b\u591a\u304f\u3001<strong>\u3088\u308a\u4eba\u9593\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u7406\u89e3\u3057\u5c06\u6765\u306e\u52d5\u304d\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u5206\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u65b9\u304c<strong>\u5b66\u7fd2\u671f\u9593\u3092\u9577\u304f\u8981\u3059\u308b<\/strong>\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Criteo\u306f\u30011\u5ea6Web\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u3068\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b<strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e2d\u5fc3<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u5546\u54c1\u306e\u8a73\u7d30\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u304c\u8cfc\u5165\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u3084\u3001\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u307e\u307e\u653e\u7f6e\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u884c\u52d5\u3092\u4fc3\u3059\u306a\u3069\u3001\u57fa\u672c\u7684\u306b\u306f<strong>\u77ed\u671f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u6700\u9069\u5316<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001RTB House\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u30e6\u30fc\u30b6\u3068\u985e\u4f3c\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u3092\u4e88\u6e2c\u3067\u304d\u3001\u6f5c\u5728\u5c64\u306b\u3080\u3051\u305f\u914d\u4fe1\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u8a8d\u77e5\u304b\u3089\u8208\u5473\u30fb\u691c\u8a0e\u3001\u8cfc\u5165\u307e\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u70b9\u304cCriteo\u3068\u306e\u9055\u3044\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%83%BC%E3%83%81%E7%AF%84%E5%9B%B2\"><\/span>\u30ea\u30fc\u30c1\u7bc4\u56f2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Criteo\u3068RTB House\u3067\u306f\u3001\u914d\u4fe1\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ea\u30fc\u30c1\u3059\u308b\u7bc4\u56f2\u3084\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3082\u305d\u308c\u305e\u308c\u3067\u3001<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u91cd\u8907\u306f\u5c11\u306a\u3044<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u4ed6\u5a92\u4f53\u306e\u5e83\u544a\u3067\u63a5\u89e6\u304c\u306a\u304f\u3001RTB House\u306e\u307f\u3092\u7d4c\u7531\u3057\u3066\u767a\u751f\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c43.75%\u3060\u3063\u305f\u3068\u3044\u3046\u914d\u4fe1\u30c7\u30fc\u30bf\u3082\u3042\u308a\u3001Criteo\u3068RTB House\u306f\u3001<strong><span style=\"color: #ff0000;\">\u30e6\u30fc\u30b6\u3092\u596a\u3044\u5408\u3046\u7af6\u5408\u95a2\u4fc2\u3068\u3044\u3046\u3088\u308a\u3082\u76f8\u4e92\u88dc\u5b8c\u306e\u95a2\u4fc2\u306b\u3042\u308b<\/span><\/strong>\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>Criteo\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u306a\u3044\u3068\u5224\u65ad\u3055\u308c\u305f\u30e6\u30fc\u30b6\u3067\u3082\u3001RTB House\u3067\u306f\u7372\u5f97\u3067\u304d\u308b\u3001\u307e\u305f\u306f\u305d\u306e\u9006\u3082\u3042\u308b\u305f\u3081\u3001\u4e21\u5a92\u4f53\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Criteo\u5e83\u544a\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u6b21\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u25bc\u95a2\u9023\u8a18\u4e8b<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y53j5NoSK1\"><p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/criteo-3117\">Criteo\u5e83\u544a\u3068\u306f\uff1f \u4ed5\u7d44\u307f\u3084\u914d\u4fe1\u9762\u306a\u3069\u7279\u9577\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Criteo\u5e83\u544a\u3068\u306f\uff1f \u4ed5\u7d44\u307f\u3084\u914d\u4fe1\u9762\u306a\u3069\u7279\u9577\u3092\u5fb9\u5e95\u89e3\u8aac\uff01&#8221; &#8212; \u30a6\u30a7\u30d6\u90e8\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/criteo-3117\/embed#?secret=gfzdA4J3nr#?secret=y53j5NoSK1\" data-secret=\"y53j5NoSK1\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RTB_House%E3%81%AE%E9%85%8D%E4%BF%A1%E6%9D%A1%E4%BB%B6\"><\/span>RTB House\u306e\u914d\u4fe1\u6761\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RTB House\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u306b\u306f\u3001\u914d\u4fe1\u306e\u54c1\u8cea\u3084AI\u306e\u5b66\u7fd2\u30c7\u30fc\u30bf\u91cf\u3092\u78ba\u4fdd\u3059\u308b\u76ee\u7684\u304b\u3089\u3001\u6b21\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7533\u3057\u8fbc\u3080\u524d\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30fb\u30b5\u30a4\u30c8\u306e\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u6570\u304c50\u4e07\uff0f\u6708\u4ee5\u4e0a\uff08\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3EC\u306e\u5834\u5408\uff1a20\u4e07UU\uff0f\u6708\u4ee5\u4e0a\uff09<br \/>\n\u30fbNG\u696d\u754c\u3067\u306a\u3044\u3053\u3068<br \/>\n\u30fb\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\uff1aNet50\u4e07\u5186\uff0f\u6708\uff5e<br \/>\n\u203b\u6ce8\u610f\u203b\u521d\u52d53\u30f5\u6708\u3092\u7d4c\u904e\u3057\u305f\u5f8c\u3001\u670850\u4e07\u5186\u306b\u6e80\u305f\u306a\u3044\u5834\u5408\u306f\u300c\u63b2\u8f09\u505c\u6b62 or \u6700\u4f4e50\u4e07\u5186\u8acb\u6c42\u304c\u767a\u751f\u300d\u3068\u306a\u308b<br \/>\n\u30fbCriteo\u3067\u306e\u5e83\u544a\u914d\u4fe1\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3053\u3068<br \/>\n\u30fbCPA\uff1a\u6708\u9593CV\u6570 \u00d7 1% \u00d7 \u76ee\u6a19CPA = 50\u4e07\u4ee5\u4e0a<br \/>\n\u30fbROAS\uff1a\u6708\u9593CV\u6570 \u00d7 1% \u00d7 \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00f7 ROAS\u76ee\u6a19 = 50\u4e07\u4ee5\u4e0a<br \/>\n\u203b\u4ee5\u4e0a\u306f\u63b2\u8f09\u53ef\u5426\u306e\u76ee\u5b89\u3067\u3042\u308a\u3001\u5b9f\u969b\u306b\u306f\u500b\u5225\u306e\u5be9\u67fb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RTB_House%E3%81%AE%E9%85%8D%E4%BF%A1%E6%96%B9%E6%B3%95%EF%BC%88%E5%B0%8E%E5%85%A5%E3%82%B9%E3%83%86%E3%83%83%E3%83%97%EF%BC%89\"><\/span>RTB House\u306e\u914d\u4fe1\u65b9\u6cd5\uff08\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u914d\u4fe1\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u305f\u3089\u3001\u6b21\u306e4\u30b9\u30c6\u30c3\u30d7\u3067\u5c0e\u5165\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12387\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194-620x239.png\" alt=\"\u914d\u4fe1\u30b9\u30c6\u30c3\u30d7\" width=\"620\" height=\"239\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194-620x239.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194-1024x395.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194-200x77.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194-774x298.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194-304x117.png 304w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194-282x109.png 282w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/9a969592b8c311e11738cc0766ffb194.png 1186w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u304a\u7533\u8fbc\u307f<\/li>\n<li>\u914d\u4fe1\u6e96\u5099<br \/>\n\u30bf\u30b0\u306e\u5b9f\u88c5\u3067\u306f\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u30e6\u30fc\u30b6\u306e\u5546\u54c1\u95b2\u89a7\u30fb\u8cfc\u5165\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u3001RTB House\u306e\u767a\u884c\u3059\u308b\u30bf\u30b0\u30b3\u30fc\u30c9\u3092\u30b5\u30a4\u30c8\u306eHTML\u306b\u57cb\u3081\u8fbc\u307f\u307e\u3059\u3002<br \/>\n\u30d5\u30a3\u30fc\u30c9\u3068\u306f\u3001\u5546\u54c1\u3092\u8868\u793a\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u751f\u6210\u306e\u305f\u3081\u306eCSV\u30d5\u30a1\u30a4\u30eb\u3067\u3001RTB House\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u5f93\u3063\u3066\u5546\u54c1\u60c5\u5831\u3092\u5165\u529b\u3057\u307e\u3059\u3002<br \/>\n\u30d0\u30ca\u30fc\u306b\u3064\u3044\u3066\u306f\u3001RTB House\u793e\u304c\u30c7\u30e2\u30d0\u30ca\u30fc\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u3001\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3066\u554f\u984c\u7121\u3051\u308c\u3070\u305d\u306e\u30d0\u30ca\u30fc\u3067\u63b2\u8f09\u3057\u307e\u3059\u3002\u4fee\u6b63\u3057\u305f\u3044\u90e8\u5206\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u70b9\u3092\u6307\u6458\u3057\u4fee\u6b63\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u5b9a\u3082\u57fa\u672c\u7684\u306b\u306fRTB House\u5074\u3067\u884c\u3044\u307e\u3059\u304c\u3001\u63b2\u8f09\u958b\u59cb\u65e5\u30fb\u7d42\u4e86\u65e5\u306a\u3069\u306e\u5e0c\u671b\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u65e8\u3092\u30e1\u30fc\u30eb\u3067\u9023\u7d61\u3057\u307e\u3059\u3002<\/li>\n<li>\u914d\u4fe1\u958b\u59cb\u8a2d\u5b9a<\/li>\n<li>\u914d\u4fe1\u958b\u59cb\uff08KPI\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u904b\u7528\uff09<br \/>\n\u6700\u7d42\u78ba\u8a8d\u30fb\u914d\u4fe1\u958b\u59cb\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u8a2d\u5b9a\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u305f\u5f8c\u3001RTB House\u306b\u914d\u4fe1\u958b\u59cb\u3092\u4f9d\u983c\u3057\u3001\u5b9f\u969b\u306e\u5e83\u544a\u914d\u4fe1\u304c\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3059\u3002<br \/>\n\u914d\u4fe1\u958b\u59cb\u5f8c\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308b\u5b66\u7fd2\u671f\u9593\u3068\u3057\u30661-3\u30f6\u6708\u7a0b\u5ea6\u3092\u898b\u8fbc\u3093\u3067\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RTB_House%E3%81%AE%E5%BA%83%E5%91%8A%E5%8A%B9%E6%9E%9C%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>RTB House\u306e\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RTB House\u306e\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u6280\u8853\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u6b21\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u3066\u904b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI%E3%81%8C%E5%AD%A6%E7%BF%92%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E7%92%B0%E5%A2%83%E3%81%AE%E6%95%B4%E5%82%99\"><\/span>AI\u304c\u5b66\u7fd2\u3057\u3084\u3059\u3044\u74b0\u5883\u306e\u6574\u5099<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RTB House\u306e\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u304c\u52b9\u7387\u3088\u304f\u5b66\u7fd2\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong><span style=\"color: #ff0000;\">\u5341\u5206\u306a\u30c7\u30fc\u30bf\u91cf\u306e\u78ba\u4fdd\u304c\u4e0d\u53ef\u6b20<\/span><\/strong>\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u30d5\u30a3\u30fc\u30c9\u306b\u306f\u3001\u5546\u54c1\u60c5\u5831\u3092\u53ef\u80fd\u306a\u9650\u308a\u8a73\u7d30\u306b\u8a18\u8f09\u3057\u3001\u30e6\u30fc\u30b6\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u3088\u3046\u30bf\u30b0\u3082\u5b9f\u88c5\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3054\u3068\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5206\u5272\u305b\u305a\u30011\u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3057\u305f\u5b66\u7fd2\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30e6\u30fc\u30b6\u306e\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u305f\u3081\u3001\u521d\u671f\u6bb5\u968e\u3067\u306f\u7a4d\u6975\u7684\u306a\u4e88\u7b97\u6295\u5165\u3082\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI%E3%81%AE%E5%AD%A6%E7%BF%92%E6%9C%9F%E9%96%93%E3%82%92%E4%BB%96%E5%AA%92%E4%BD%93%E3%82%88%E3%82%8A%E9%95%B7%E3%82%81%E3%81%AB%E3%81%A8%E3%82%8B\"><\/span>AI\u306e\u5b66\u7fd2\u671f\u9593\u3092\u4ed6\u5a92\u4f53\u3088\u308a\u9577\u3081\u306b\u3068\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3068\u6bd4\u8f03\u3057\u3066\u8907\u96d1\u306a\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u3001\u5b66\u7fd2\u306b\u5fc5\u8981\u306a\u60c5\u5831\u304c\u591a\u304f\u306a\u308a\u3001\u305d\u306e\u5206\u5b66\u7fd2\u671f\u9593\u3082\u9577\u3081\u306b\u3068\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u6708\u9593UU\u6570\u3084CV\u6570\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001<span style=\"color: #ff0000;\"><strong>\u6700\u4f4e\u3067\u30821-3\u30f6\u6708\u306e\u5b66\u7fd2\u671f\u9593\u304c\u5fc5\u8981<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u671f\u9593\u4e2d\u306f\u7406\u60f3\u7684\u306aCPA\/ROAS\u76ee\u6a19\u3088\u308a\u3082\u73fe\u5b9f\u7684\u306a\u6570\u5024\u8a2d\u5b9a\u3092\u884c\u3044\u3001\u5b66\u7fd2\u306e\u4fc3\u9032\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6025\u6fc0\u306a\u76ee\u6a19\u5909\u66f4\u3084\u4e88\u7b97\u524a\u6e1b\u306f\u5b66\u7fd2\u3092\u59a8\u3052\u3066\u3057\u307e\u3046\u305f\u3081\u63a7\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%81%BB%E3%81%8B%E3%81%AE%E5%AA%92%E4%BD%93%E3%82%84DSP%E3%81%A8%E4%BD%B5%E7%94%A8%E3%81%99%E3%82%8B\"><\/span>\u307b\u304b\u306e\u5a92\u4f53\u3084DSP\u3068\u4f75\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RTB House\u306f\u3001\u4ed6\u5a92\u4f53\u3068\u306e\u4f75\u7528\u306b\u3088\u308a\u771f\u4fa1\u3092\u767a\u63ee\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001Criteo\u306a\u3069\u306e\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u30d9\u30fc\u30b9\u306e\u5a92\u4f53\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u304c\u6349\u3048\u3089\u308c\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u5c64\u3078\u306e\u8a34\u6c42\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u914d\u4fe1\u9762\u306e\u91cd\u8907\u3092\u61f8\u5ff5\u3059\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u7570\u306a\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u3001<span style=\"color: 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\/>\n2012\u5e74\u3068\u3044\u3046\u5e74\u306fDeep Learning\u5143\u5e74\u3068\u3082\u547c\u3070\u308c\u3001\u521d\u3081\u3066Deep Learning\u306e\u6280\u8853\u3092\u4f7f\u3063\u3066\u732b\u306e\u7d75\u3092\u5224\u5225\u3067\u304d\u305f\u5e74\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002RTB House\u306f\u5e83\u544a\u914d\u4fe1\u306b\u304a\u3051\u308b\u5404\u8981\u6240\u306b\u305d\u306eDeep Learning\u306e\u6280\u8853\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u73fe\u5728\u3067\u306f\u4e16\u754c44\u304b\u56fd\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u69cb\u3048\u3001\u65e5\u672c\u6cd5\u4eba\u306f2018\u5e742\u6708\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u958b\u8a2d\u3002<br 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House\u3067\u3059\u3002 RTB House\u306f\u3001\u4e16\u754c\u3067\u521d\u3081\u3066\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb 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