{"id":6203,"date":"2020-12-04T11:59:30","date_gmt":"2020-12-04T02:59:30","guid":{"rendered":"https:\/\/webbu.jp\/?p=6203"},"modified":"2026-01-22T14:50:31","modified_gmt":"2026-01-22T05:50:31","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/influencer-marketing-6203","title":{"rendered":"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u672c\u3068Web\u306b\u304a\u3051\u308b\u5f79\u5272\u3068\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001SNS\u3067\u5f71\u97ff\u529b\u3092\u6301\u3064\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300d\u3068\u547c\u3070\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb\u3092\u3057\u3066\u3082\u3089\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u8cfc\u8cb7\u3084\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e02\u5834\u3084\u5f79\u5272\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u3068\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/influencer-marketing-6203\/#%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/influencer-marketing-6203\/#%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\" 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href=\"https:\/\/www.medix-inc.co.jp\/webbu\/influencer-marketing-6203\/#KPI%E8%A8%AD%E5%AE%9A\" >KPI\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/influencer-marketing-6203\/#%E5%BA%83%E5%91%8A%E3%81%A8%E7%B5%84%E3%81%BF%E5%90%88%E3%82%8F%E3%81%9B%E3%82%8B%E6%B4%BB%E7%94%A8%E6%96%B9%E6%B3%95\" >\u5e83\u544a\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u6d3b\u7528\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/influencer-marketing-6203\/#%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E4%BA%8B%E4%BE%8B\" >\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/influencer-marketing-6203\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff08influencer\uff09\u3068\u306f\u3001\u767a\u8a00\u3084\u884c\u52d5\u306b\u3088\u3063\u3066\u591a\u304f\u306e\u4eba\u306e\u611f\u60c5\u3084\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4eba\u7269\u3092\u6307\u3057\u307e\u3059\u3002<br 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id=\"%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u3082\u3064\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300d\u306bSNS\u3084\u30d6\u30ed\u30b0\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092PR\u3057\u3066\u3082\u3089\u3044\u3001\u591a\u6570\u306e\u4eba\uff08\u30d5\u30a9\u30ed\u30ef\u30fc\uff09\u306b\u8cfc\u8cb7\u306a\u3069\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u4f01\u696d\u3084\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3084\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7\u6b32\u3092\u9ad8\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u304c\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u4f9d\u983c\u3057\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u305d\u308c\u305e\u308c\u306eSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3084\u30d6\u30ed\u30b0\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092PR\u2192\u30d5\u30a9\u30ed\u30fc\u3078\u60c5\u5831\u3092\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u5c4a\u304f\u3001\u3068\u3044\u3046\u6d41\u308c\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%B8%82%E5%A0%B4%E3%81%A8%E3%81%9D%E3%81%AE%E8%83%8C%E6%99%AF\"><\/span>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e02\u5834\u3068\u305d\u306e\u80cc\u666f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube\u306b\u304a\u3051\u308bYouTuber\u3084Instagram\u306b\u304a\u3051\u308b\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30de\u30fc\u306a\u3069\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u9700\u8981\u304c\u5897\u3048\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e02\u5834\u306f\u5e74\u3005\u6210\u9577\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<br \/>\n2017\u5e74\u304b\u30892020\u5e74\u307e\u3067\u3067\u5e02\u5834\u306f\u7d042\u500d\u306b\u3001\u3055\u3089\u306b5\u5e74\u5f8c\u306e2028\u5e74\u306b\u306f\u7d045\u500d\u306b\u306a\u308b\u898b\u901a\u3057\u3002\u4eca\u5f8c\u3082\u4f38\u3073\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6207 size-full\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-1.png\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e02\u5834\u898f\u6a21\" width=\"627\" height=\"398\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-1.png 627w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-1-620x394.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-1-200x127.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-1-569x361.png 569w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/a><a href=\"https:\/\/digitalinfact.com\/release190328\/\"><sup>\u51fa\u5178\uff1a\u682a\u5f0f\u4f1a\u793e\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30a1\u30af\u30c8\u3000\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e02\u5834\u898f\u6a21 2017\u5e74\uff0d2028\u5e74\uff082019\u5e743\u6708\uff09<\/sup><\/a><\/p>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e02\u5834\u304c\u4f38\u3073\u7d9a\u3051\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u25a0\u300c\u30b0\u30b0\u308b\u300d\u304b\u3089\u300c\u30bf\u30b0\u308b\u300d\u6642\u4ee3\u3078\uff1f\u4eca\u5f8c\u306f\u300cTok\u308b\u300d\u3078\uff1f<br \/>\nGoogle\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u300c\u30b0\u30b0\u308b\u300d\u6642\u4ee3\u304b\u3089\u3001SNS\u4e0a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3067\u691c\u7d22\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u300c\u30bf\u30b0\u308b\u300d\u6642\u4ee3\u3078\u79fb\u884c\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u4e3b\u306bInstagram\u306e\u30bf\u30b0\u691c\u7d22\u304c\u7528\u3044\u3089\u308c\u3066\u304a\u308a\u3001\u65e5\u672c\u306f\u6d77\u5916\u306b\u6bd4\u3079\u30663\u500d\u8fd1\u304f\u6d3b\u7528\u5ea6\u304c\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u4eca\u5f8c\u306fTikTok\u3067\u691c\u7d22\u3059\u308b\u6642\u4ee3\u304c\u5230\u9054\u3059\u308b\u306e\u3067\u306f\uff1f\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u25a0\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<br \/>\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u306b\u8208\u5473\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u540c\u3058\u8208\u5473\u3092\u6301\u3064\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u8a34\u6c42\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u25a0\u5e83\u544a\u3067\u53cd\u5fdc\u3057\u306a\u3044\u30e6\u30fc\u30b6\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<br \/>\n\u30e6\u30fc\u30b6\u306e\u5e83\u544a\u6163\u308c\u304c\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u5e83\u544a\u30d0\u30ca\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3057\u306a\u3044\u30e6\u30fc\u30b6\u304c\u4e00\u5b9a\u5c64\u6570\u5b58\u5728\u3057\u3066\u3044\u308b\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u30e6\u30fc\u30b6\u306b\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6295\u7a3f\u3068\u3044\u3046\u5f62\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%81%AE%E6%B4%BB%E7%94%A8%E7%9B%AE%E7%9A%84\"><\/span>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u76ee\u7684<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684\u306f\u88fd\u54c1\u306e\u8a8d\u77e5\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u8fd1\u5e74\u3067\u306f\u88fd\u54c1\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u88fd\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u30d5\u30a1\u30f3\u5316\u3059\u308b\u307e\u3067\u306e\u6d41\u308c\u3092\u3001\u4e00\u8cab\u3057\u3066\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u671f\u5f85\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6209\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-2-1024x414.png\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u76ee\u7684\" width=\"979\" height=\"396\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-2-1024x414.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-2-620x251.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-2-200x81.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-2-774x313.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-2.png 1267w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><\/a><\/p>\n<p>\u4ee5\u4e0b\u3001\u4e3b\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u76ee\u7684\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E5%93%81%E3%81%AE%E8%AA%8D%E7%9F%A5\"><\/span>\u88fd\u54c1\u306e\u8a8d\u77e5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u76ee\u7684\u3068\u3057\u3066\u6700\u3082\u591a\u3044\u306e\u306f\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u300d\u3067\u3059\u3002\u4e2d\u3067\u3082\u3001YouTube\u3084Instagram\u306a\u3069\u3067\u88fd\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u6295\u7a3f\u3057\u3066\u3082\u3089\u3046\u65b9\u6cd5\u304c\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u4ee5\u5916\u306b\u3082\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u6d3b\u7528\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6212\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3-1024x438.png\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u76ee\u7684_\u88fd\u54c1\u8a8d\u77e5\" width=\"795\" height=\"340\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3-1024x438.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3-620x265.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3-200x85.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3-1536x656.png 1536w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3-774x331.png 774w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-3.png 1725w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%A4%9C%E8%A8%8E%E3%81%8B%E3%82%89%E8%B3%BC%E5%85%A5%E3%81%B8%E3%81%AE%E5%BE%8C%E6%8A%BC%E3%81%97\"><\/span>\u691c\u8a0e\u304b\u3089\u8cfc\u5165\u3078\u306e\u5f8c\u62bc\u3057<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8fd1\u5e74\u3067\u306f\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u524d\u306bSNS\u3067\u60c5\u5831\u53ce\u96c6\u3092\u3059\u308b\u3068\u3044\u3046\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u51fa\u3066\u304d\u305f\u6295\u7a3f\u3084\u53e3\u30b3\u30df\u6570\u304c\u5c11\u306a\u304b\u3063\u305f\u308a\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5185\u5bb9\u3067\u3042\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u4e0a\u3052\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3057\u3087\u3046\u3002<br \/>\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u6295\u7a3f\u3084\u53e3\u30b3\u30df\u3092\u767a\u4fe1\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u304c\u5c4a\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3088\u3063\u3066\u3001\u691c\u8a0e\u6bb5\u968e\u304b\u3089\u8cfc\u5165\u30d5\u30a7\u30fc\u30ba\u3078\u81ea\u7136\u306b\u79fb\u884c\u3055\u305b\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%B3%BC%E5%85%A5%E6%95%B0%EF%BC%88CVR%EF%BC%89%E3%81%AE%E5%90%91%E4%B8%8A\"><\/span>\u8cfc\u5165\u6570\uff08CVR\uff09\u306e\u5411\u4e0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u8cfc\u5165\u6570\uff08CVR\uff09\u306e\u5411\u4e0a\u306e\u305f\u3081\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6295\u7a3f\u3092UGC\uff08User-generated-content\u3000\u30e6\u30fc\u30b6\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3068\u3057\u3066\u6d3b\u7528\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\nUGC\u3068\u306f\u3001\u30e6\u30fc\u30b6\u304cSNS\u306b\u6295\u7a3f\u3057\u3066\u3044\u308b\u5185\u5bb9\u3092\u3001\u8a31\u53ef\u3092\u53d6\u308a\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7b2c\u4e09\u8005\u76ee\u7dda\u3067\u66f8\u304b\u308c\u3066\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001UGC\u306f\u30e6\u30fc\u30b6\u306b\u3068\u3063\u3066\u53c2\u8003\u306b\u306a\u308a\u60c5\u5831\u3068\u306a\u308a\u307e\u3059\u3002\u3088\u3063\u3066\u3001\u3053\u308c\u3089\u3092\u591a\u6570\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u5f15\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u50cd\u304dCVR\u304c\u4e0a\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002<br \/>\n\u63b2\u8f09\u3057\u305fUGC\u306bEC\u30b5\u30a4\u30c8\u306e\u30ea\u30f3\u30af\u3092\u8a2d\u7f6e\u3067\u304d\u308b\u306a\u3069\u3001\u591a\u69d8\u306a\u6d3b\u7528\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%82%A1%E3%83%B3%E5%8C%96\"><\/span>\u30d5\u30a1\u30f3\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u3059\u3067\u306b\u88fd\u54c1\u306e\u30d5\u30a1\u30f3\u3067\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u300c\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u300d\u3068\u3057\u3066\u8d77\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u71b1\u91cf\u3092\u3082\u3063\u3066\u7d99\u7d9a\u7684\u30fb\u81ea\u767a\u7684\u306b\u88fd\u54c1\u306e\u767a\u4fe1\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002\u6295\u7a3f\u6570\u3067\u306f\u306a\u304f\u3001\u6295\u7a3f\u5185\u5bb9\u306e\u8cea\u3092\u91cd\u8996\u3057\u305f\u6d3b\u7528\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306f\u4e00\u822c\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3088\u308a\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u5c11\u306a\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u3088\u308a\u8eab\u8fd1\u306a\u30e6\u30fc\u30b6\u304c\u5ba3\u4f1d\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u3001\u901a\u5e38\u306ePR\u6295\u7a3f\u306b\u6bd4\u3079\u3066\u30e6\u30fc\u30b6\u306b\u8cfc\u8cb7\u3092\u4fc3\u3059\u52b9\u679c\u304c\u5f37\u3044\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E5%AE%9A%E3%81%A8%E6%B4%BB%E7%94%A8%E6%96%B9%E6%B3%95\"><\/span>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u5b9a\u3068\u6d3b\u7528\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"KPI%E8%A8%AD%E5%AE%9A\"><\/span>KPI\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8a8d\u77e5\u76ee\u7684\u3068\u8cfc\u5165\u76ee\u7684\u3067\u306f\u3001\u898b\u308b\u3079\u304dKPI\u6307\u6a19\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u4f55\u306e\u305f\u3081\u306b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u6d3b\u7528\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u70b9\u3092\u8003\u3048\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306bKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u8cfc\u5165\u3060\u3051\u3092\u76ee\u7684\u306b\u3059\u308b\u3053\u3068\u306f\u5931\u6557\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6215\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4-1024x613.png\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528_KPI\u4e00\u4f8b\" width=\"670\" height=\"401\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4-1024x613.png 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4-620x371.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4-200x120.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4-1536x919.png 1536w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4-603x361.png 603w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-4.png 1563w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E3%81%A8%E7%B5%84%E3%81%BF%E5%90%88%E3%82%8F%E3%81%9B%E3%82%8B%E6%B4%BB%E7%94%A8%E6%96%B9%E6%B3%95\"><\/span>\u5e83\u544a\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u6d3b\u7528\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3081\u3089\u308c\u3001\u307e\u305f\u3001\u5404\u6570\u5024\u306e\u8a08\u6e2c\u304c\u53ef\u8996\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7d44\u307f\u5408\u308f\u305b\u306b\u9069\u3057\u305f\u5e83\u544a\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u4f8b\u3068\u3057\u3066\u6700\u8fd1\u5897\u52a0\u50be\u5411\u306b\u3042\u308b\u300cInstagram\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u5e83\u544a\u300d\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u25cfInstagram\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u5e83\u544a\u3068\u306f<br \/>\n\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304cInstagram\u306b\u6295\u7a3f\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u544a\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u30d5\u30a3\u30fc\u30c9\u9762\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u9762\u3069\u3061\u3089\u3082\u914d\u4fe1\u53ef\u80fd\u3067\u3001\u52d5\u753b\u30fb\u9759\u6b62\u753b\u30fb\u30ab\u30eb\u30fc\u30bb\u30eb\u5f62\u5f0f\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a3\u30fc\u30c9\u9762\u3067\u306e\u8868\u793a\u30a4\u30e1\u30fc\u30b8<a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6219\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-5.png\" alt=\"Instagram\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u5e83\u544a_\u30d5\u30a3\u30fc\u30c9\" width=\"584\" height=\"475\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-5.png 903w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-5-620x505.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-5-200x163.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-5-444x361.png 444w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u9762\u3067\u306e\u8868\u793a\u30a4\u30e1\u30fc\u30b8<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6220\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-6.png\" alt=\"Instagram\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u5e83\u544a_\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\" width=\"480\" height=\"431\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-6.png 811w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-6-620x557.png 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-6-200x180.png 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/in-6-402x361.png 402w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>\uff1c\u30e1\u30ea\u30c3\u30c8\uff1e<br \/>\n\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6295\u7a3f\u304c\u305d\u306e\u307e\u307e\u5e83\u544a\u3068\u306a\u308b\u305f\u3081\u3001\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u304c\u3042\u308a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u3044\u3002<br \/>\n\u30fb\u767a\u4fe1\u3057\u305f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306a\u3069\u3001\u5e83\u544a\u4e3b\u306e\u65e2\u5b58\u30d5\u30a9\u30ed\u30ef\u30fc\u4ee5\u5916\u306b\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3002<br \/>\n\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc\u4ee5\u5916\u306b\u3082\u3001Facebook\u4e0a\u306e\u591a\u69d8\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7528\u3044\u3066\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3002<br \/>\n\u30fb\u30ea\u30fc\u30c1\u3084\u52d5\u753b\u306e\u8996\u8074\u56de\u6570\u306a\u3069\u52b9\u679c\u8a08\u6e2c\u304c\u53ef\u80fd\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E4%BA%8B%E4%BE%8B\"><\/span>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5225\u8a18\u4e8b\u3067\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/influencer-casestudy-6447\">\u30102022\u5e74\u6700\u65b0\u4e8b\u4f8b\u3011\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30c7\u30a3\u30a2\u52259\u4e8b\u4f8b<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u8a8d\u77e5\u3060\u3051\u3067\u306a\u304f\u3001\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u3082\u306e\u3082\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002<br 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