{"id":850,"date":"2015-01-13T12:10:57","date_gmt":"2015-01-13T03:10:57","guid":{"rendered":"https:\/\/webbu.jp\/?p=850"},"modified":"2026-01-22T14:52:55","modified_gmt":"2026-01-22T05:52:55","slug":"ec-site-repeat-rate","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/ec-site-repeat-rate-850","title":{"rendered":"EC\u30b5\u30a4\u30c8\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5de6\u53f3\u3059\u308b\uff15\u3064\u306e\u8981\u7d20\u3068\uff17\u3064\u306e\u6307\u6a19"},"content":{"rendered":"<p>E\u30b3\u30de\u30fc\u30b9\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3068\u3044\u3046\u3068\u3001EC\u4e8b\u696d\u306e\u8cac\u4efb\u8005\u304b\u3089\u73fe\u5834\u62c5\u5f53\u8005\u307e\u3067\u3001\u696d\u7e3e\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u5fc5\u305a\u610f\u8b58\u3057\u3066\u3044\u308b\u6570\u5b57\u3060\u3068\u601d\u3044\u307e\u3059\u3002<br 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class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ec-site-repeat-rate-850\/#%E8%A6%81%E7%B4%A04%EF%BC%9A%E5%88%9D%E5%9B%9E%E8%B3%BC%E5%85%A5%E5%95%86%E5%93%81%E3%81%AE%E6%9C%9F%E5%BE%85%E5%80%A4%E3%81%A8%E6%BA%80%E8%B6%B3%E5%BA%A6\" >\u8981\u7d204\uff1a\u521d\u56de\u8cfc\u5165\u5546\u54c1\u306e\u671f\u5f85\u5024\u3068\u6e80\u8db3\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ec-site-repeat-rate-850\/#%E8%A6%81%E7%B4%A05%EF%BC%9A%E5%88%9D%E5%9B%9E%E8%B3%BC%E5%85%A5%E5%BE%8C%E3%81%AE%E6%8E%A5%E8%A7%A6%E9%A0%BB%E5%BA%A6%E3%81%A8%E3%81%9D%E3%81%AE%E5%86%85%E5%AE%B9%E3%81%A8%E7%90%86%E7%94%B1%EF%BC%88%E3%82%AA%E3%83%95%E3%82%A1%E3%83%BC%EF%BC%89\" >\u8981\u7d205\uff1a\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u63a5\u89e6\u983b\u5ea6\u3068\u305d\u306e\u5185\u5bb9\u3068\u7406\u7531\uff08\u30aa\u30d5\u30a1\u30fc\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/ec-site-repeat-rate-850\/#CRM%E3%81%AF%E6%88%A6%E7%95%A5%E3%81%A0%E3%81%91%E3%81%A7%E3%81%AA%E3%81%8F%E5%AE%9F%E8%B7%B5%E3%81%99%E3%82%8B%E4%B8%8A%E3%81%A7%E3%81%AE%E3%83%87%E3%82%A3%E3%83%86%E3%82%A3%E3%83%BC%E3%83%AB%E3%81%8C%E8%A6%81%EF%BC%81\" >CRM\u306f\u6226\u7565\u3060\u3051\u3067\u306a\u304f\u5b9f\u8df5\u3059\u308b\u4e0a\u3067\u306e\u30c7\u30a3\u30c6\u30a3\u30fc\u30eb\u304c\u8981\uff01<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%AB%98%E3%81%84%E3%83%AA%E3%83%94%E3%83%BC%E3%83%88%E7%8E%87%E3%81%AF%E3%80%81%E4%BA%8B%E6%A5%AD%E3%81%AE%E6%88%90%E9%95%B7%E9%80%9F%E5%BA%A6%E3%82%92%E6%97%A9%E3%82%81%E3%82%8B\"><\/span>\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u3001\u4e8b\u696d\u306e\u6210\u9577\u901f\u5ea6\u3092\u65e9\u3081\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u3001\u521d\u3081\u3066\u8cfc\u5165\u3057\u305f\u65b0\u898f\u9867\u5ba2\u304c\u7e70\u308a\u8fd4\u3057\u6ce8\u6587\u3092\u3059\u308b\u3053\u3068\u3067\u58f2\u4e0a\u306b\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u3068\u6f20\u7136\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3055\u3089\u306b\u6398\u308a\u4e0b\u3052\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u00a0\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u540c\u3058\u9867\u5ba2\u304c\u7e70\u308a\u8fd4\u3057\u540c\u3058\u30b7\u30e7\u30c3\u30d7\u3067\u8cfc\u5165\u3092\u3059\u308b\u3001\u3064\u307e\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u9ad8\u304f\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<br \/>\n<span style=\"color: #808080;\">\u203bLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\u65b0\u898f\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u304c\u5c06\u6765\u7684\u306b\u4f5c\u308a\u51fa\u3059\u7d2f\u8a08\u58f2\u4e0a<\/span><\/p>\n<p>\u3067\u306f\u3001LTV\u304c\u9ad8\u3044\u3068\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u00a0\u76f4\u63a5\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u58f2\u4e0a\u306b\u5360\u3081\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u6ce8\u6587\u6bd4\u7387\u304c\u5897\u3048\u3001\u58f2\u4e0a\u5168\u4f53\u3092\u5e95\u4e0a\u3052\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u304c\u3001\u3082\u30461\u3064\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u3001CPA\uff08\u65b0\u898f\u9867\u5ba2\uff11\u4eba\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3092\u9ad8\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u00a0CPA\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001ROAS\u3084ROI\u3060\u3051\u3067\u306a\u304f\u3001LTV\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3088\u308a\u9ad8\u3044CPA\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u96c6\u5ba2\u3092\u3059\u308b\u969b\u306b\u76ee\u6a19CPA\u3092\u9ad8\u304f\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u540c\u3058\u671f\u9593\u5185\u3067\u306e\u9867\u5ba2\u7372\u5f97\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u5897\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u96c6\u5ba2\u306e\u6253\u3061\u624b\uff08\u51fa\u7a3f\u5148\u3084\u96c6\u5ba2\u65b9\u6cd5\u306e\u9078\u629e\u80a2\uff09\u3082\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001CPA\u76ee\u6a19\u304c\u4f4e\u3044\u5834\u5408\u306b\u6bd4\u3079\u96c6\u5ba2\u306e\u5e95\u6253\u3061\u3092\u56de\u907f\u3057\u3001\u9867\u5ba2\u7372\u5f97\u306e\u901f\u5ea6\u3092\u65e9\u3081\u3001\u4e8b\u696d\u306e\u6210\u9577\u901f\u5ea6\u3092\u65e9\u3081\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001EC\u4e8b\u696d\u3092\u884c\u3046\u4e0a\u3067\u3001\u7af6\u5408\u3068\u6bd4\u3079\u5727\u5012\u7684\u306a\u5f37\u307f\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u00a0\u7af6\u5408\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u3088\u308a\u65e9\u304f\u6210\u9577\u3057\u3066\u4e8b\u696d\u306e\u898f\u6a21\u3092\u5927\u304d\u304f\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3055\u3089\u306b\u6295\u4e0b\u3059\u308b\u4e88\u7b97\u3092\u5897\u3084\u3057\u3001\u6210\u9577\u901f\u5ea6\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u597d\u5faa\u74b0\u3092\u4f5c\u308a\u51fa\u3057\u3001\u52a0\u901f\u5ea6\u7684\u306b\u6210\u9577\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CRM\u306b\u3088\u3063\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001EC\u4e8b\u696d\u306b\u304a\u3051\u308b\u3044\u3061\u696d\u52d9\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u4e8b\u696d\u5168\u4f53\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u5927\u304d\u306a\u8981\u7d20\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<br \/>\n<span style=\"color: #808080;\">\u203bROAS\uff1d\u5e83\u544a\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u56de\u53ce\u7387<\/span><br \/>\n<span style=\"color: #808080;\">\u203bROI\uff1d\u5e83\u544a\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u5229\u76ca\u56de\u53ce\u7387<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CRM%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E3%83%AA%E3%83%94%E3%83%BC%E3%83%88%E7%8E%87%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E5%BF%85%E3%81%9A%E8%A6%8B%E3%82%8B%E3%81%B9%E3%81%8D7%E3%81%A4%E3%81%AE%E6%8C%87%E6%A8%99\"><\/span>CRM\u306b\u3088\u3063\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5fc5\u305a\u898b\u308b\u3079\u304d7\u3064\u306e\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ea\u30d4\u30fc\u30c8\u7387\u3068\u3044\u3046\u3068\u3001\u5358\u7d14\u306b\u300c\u8cfc\u5165\u8005\u304c\u305d\u306e\u5f8c\u30ea\u30d4\u30fc\u30c8\u3057\u305f\u5272\u5408\u300d\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u72b6\u6cc1\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u4eca\u5f8c\u306e\u6539\u5584\u306e\u305f\u3081\u306b\u610f\u5473\u3042\u308b\u65bd\u7b56\u3092\u305f\u3066\u308b\u4e0a\u3067\u3001\u898b\u308b\u3079\u304d\u5fc5\u9808\u306e\uff17\u8981\u7d20\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A01%EF%BC%9A%E5%88%9D%E5%9B%9E%E8%B3%BC%E5%85%A5%E6%99%82%E6%9C%9F\"><\/span>\u8981\u7d201\uff1a\u521d\u56de\u8cfc\u5165\u6642\u671f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308b\u65b0\u898f\u8cfc\u5165\u8005\u306e\u8cfc\u5165\u671f\u9593\uff08\u521d\u56de\u8cfc\u5165\u6708\uff09\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u6271\u3046\u5546\u6750\u306b\u3088\u3063\u3066\u306f\u521d\u56de\u8cfc\u5165\u6708\u3054\u3068\u306b\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5168\u304f\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u3001<br \/>\n\u521d\u56de\u8cfc\u5165\u306e\u6642\u671f\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A02%EF%BC%9A%E5%95%86%E5%93%81%E3%82%82%E3%81%97%E3%81%8F%E3%81%AF%E5%95%86%E5%93%81%E3%82%AB%E3%83%86%E3%82%B4%E3%83%AA%E3%83%BC\"><\/span>\u8981\u7d202\uff1a\u5546\u54c1\u3082\u3057\u304f\u306f\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5206\u6790\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u5168\u4f53\u306e\u6570\u5024\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u521d\u56de\u6ce8\u6587\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u3084\u4e3b\u8981\u306a\u5546\u54c1\u5225\u306b\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u5168\u4f53\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u304f\u3066\u3082\u3001\u7279\u5b9a\u306e\u5546\u54c1\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u304f\u3001\u305d\u306e\u4ed6\u306e\u5546\u54c1\u304c\u4f4e\u3044\u7d50\u679c\u3001\u5168\u4f53\u3068\u3057\u3066\u73fe\u5728\u306e\u6570\u5024\u304c\u51fa\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u306f\u3088\u304f\u3042\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\n\u305d\u308c\u306f\u5546\u54c1\u5225\u3084\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u307e\u3067\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u4eca\u307e\u3067\u898b\u3048\u306a\u304b\u3063\u305f\u8ab2\u984c\u304c\u898b\u3048\u3001\u8ab2\u984c\u3092\u6539\u5584\u3059\u308b\u65b0\u305f\u306a\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A03%EF%BC%9A%E3%83%AA%E3%83%94%E3%83%BC%E3%83%88%E3%81%AE%E6%9C%89%E7%84%A1%E3%82%92%E8%BF%BD%E3%81%86%E6%9C%9F%E9%96%93\"><\/span>\u8981\u7d203\uff1a\u30ea\u30d4\u30fc\u30c8\u306e\u6709\u7121\u3092\u8ffd\u3046\u671f\u9593<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u51fa\u3059\u969b\u306b\u3001\u521d\u56de\u8cfc\u5165\u304b\u3089\u3069\u306e\u3050\u3089\u3044\u306e\u671f\u9593\u30ea\u30d4\u30fc\u30c8\u306e\u6709\u7121\u3092\u8ffd\u3046\u304b\u3092\u4e88\u3081\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5b63\u7bc0\u6027\u306e\u3042\u308b\u5546\u6750\u306e\u5834\u5408\u3001\u521d\u56de\u8cfc\u5165\u304b\u308912\u304b\u6708\u3082\u3057\u304f\u306f24\u304b\u6708\u307e\u3067\u898b\u3066\u3044\u308c\u3070\u5341\u5206\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u5834\u5408\u3001\u3082\u3057\u3082\u30ea\u30d4\u30fc\u30c8\u5224\u5225\u306e\u671f\u9593\u3092\u904e\u304e\u3066\u30ea\u30d4\u30fc\u30c8\u3057\u305f\u5834\u5408\u306f\u65b0\u898f\u3068\u3057\u3066\u6271\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A04%EF%BC%9A%E3%83%AA%E3%83%BC%E3%83%89%E3%82%BF%E3%82%A4%E3%83%A0\"><\/span>\u8981\u7d204\uff1a\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9867\u5ba2\u306e\u6ce8\u6587\u3054\u3068\u306e\u9593\u9694\u3092\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3068\u547c\u3073\u307e\u3059\u3002\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u77ed\u3044\u307b\u3069\u3001\u9867\u5ba2\u306f\u77ed\u671f\u9593\u306b\u4f55\u5ea6\u3082\u6ce8\u6587\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\n\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001CRM\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u30ea\u30d4\u30fc\u30c8\u3092\u4fc3\u9032\u3055\u305b\u308b\u306e\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A05%EF%BC%9A%E7%B4%AF%E8%A8%88%E6%B3%A8%E6%96%87%E5%9B%9E%E6%95%B0%E5%88%A5%E3%81%AE%E6%AE%8B%E5%AD%98%E7%8E%87\"><\/span>\u8981\u7d205\uff1a\u7d2f\u8a08\u6ce8\u6587\u56de\u6570\u5225\u306e\u6b8b\u5b58\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7d2f\u8a08\u306e\u6ce8\u6587\u56de\u6570\u5225\u306b\u3069\u306e\u3050\u3089\u3044\u306e\u9867\u5ba2\u304c\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u6ce8\u6587\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u554f\u984c\u304c\u3042\u308a\u3001CRM\u3092\u5f37\u5316\u3059\u3079\u304d\u306a\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u554f\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A06%EF%BC%9A%E3%83%AA%E3%83%94%E3%83%BC%E3%83%88%E6%99%82%E3%81%AE%E8%B3%BC%E5%85%A5%E5%95%86%E5%93%81%E3%82%84%E5%95%86%E5%93%81%E3%82%B8%E3%83%A3%E3%83%B3%E3%83%AB\"><\/span>\u8981\u7d206\uff1a\u30ea\u30d4\u30fc\u30c8\u6642\u306e\u8cfc\u5165\u5546\u54c1\u3084\u5546\u54c1\u30b8\u30e3\u30f3\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u521d\u56de\u6ce8\u6587\u3067\u4f55\u3092\u8cb7\u3063\u305f\u9867\u5ba2\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u6642\u306b\u4f55\u3092\u8cb7\u3063\u3066\u3044\u308b\u304b\u3001\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067CRM\u5b9f\u65bd\u306e\u969b\u306b\u9069\u5207\u306a\u9867\u5ba2\u306b\u3001\u9069\u5207\u306a\u5546\u54c1\u3092\u8a34\u6c42\u3057\u3001\u52b9\u7387\u3088\u304f\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A07%EF%BC%9ALTV%EF%BC%88%E7%94%9F%E6%B6%AF%E9%A1%A7%E5%AE%A2%E4%BE%A1%E5%80%A4%EF%BC%89\"><\/span>\u8981\u7d207\uff1aLTV\uff08\u751f\u6daf\u9867\u5ba2\u4fa1\u5024\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5192\u982d\u3067\u3082\u89e6\u308c\u305fLTV\u306fCRM\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u4e0a\u3067\u30ea\u30d4\u30fc\u30c8\u7387\u3068\u4e26\u3076\u5fc5\u9808\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002<br \/>\n\u9ad8\u3044LTV\u306f\u96c6\u5ba2\u306e\u969b\u306e\u9ad8\u3044\u76ee\u6a19CPA\u306b\u3064\u306a\u304c\u308a\u3001\u65b0\u898f\u96c6\u5ba2\u65b9\u6cd5\u306e\u5e45\u3068\u7372\u5f97\u91cf\u3092\u5897\u3084\u3057\u3001\u4e8b\u696d\u306e\u6210\u9577\u30b9\u30d4\u30fc\u30c9\u3092\u65e9\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u00a0\u4ee5\u4e0a\u306e7\u8981\u7d20\u3092\u3075\u307e\u3048\u305f\u4e0a\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u3001\u5177\u4f53\u7684PDCA\u306e\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%83%94%E3%83%BC%E3%83%88%E7%8E%87%E3%82%92%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AB%E9%AB%98%E3%82%81%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AEPDCA%E3%81%AE%E5%9B%9E%E3%81%97%E6%96%B9\"><\/span>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u305f\u3081\u306ePDCA\u306e\u56de\u3057\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRM\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u6539\u5584\u3068\u3044\u3046\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u3001PDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A0%E7%8F%BE%E7%8A%B6%E3%81%AE%E3%83%AA%E3%83%94%E3%83%BC%E3%83%88%E7%8E%87%E3%81%A8%E9%96%A2%E9%80%A3%E6%95%B0%E5%80%A4%E3%82%92%E7%9F%A5%E3%82%8B%EF%BC%88%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%EF%BC%89\"><\/span>\u2460\u73fe\u72b6\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3068\u95a2\u9023\u6570\u5024\u3092\u77e5\u308b\uff08\u73fe\u72b6\u5206\u6790\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM\u3092\u5b9f\u65bd\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u307e\u305a\u306f\u73fe\u72b6\u3092\u77e5\u308a\u3001\u3069\u306e\u90e8\u5206\u306b\u3069\u3093\u306a\u8ab2\u984c\u304c\u3042\u308a\u3001\u3069\u3046\u6539\u5584\u3057\u3066\u3044\u304f\u304b\u3001\u5177\u4f53\u7684\u65bd\u7b56\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u3001KPI\u306e\u8a2d\u8a08\u3068\u73fe\u72b6\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/webbu.jp\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-851\" src=\"https:\/\/webbu.jp\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599-620x150.jpg\" alt=\"01_EC\u30b5\u30a4\u30c8\u30ea\u30d4\u30fc\u30c8\" width=\"620\" height=\"150\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599-620x150.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599-200x48.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599-1024x248.jpg 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599-24x5.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599-36x8.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599-48x11.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/e7ff1a7dac9f01fc04c3864c0a13d599.jpg 1845w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A1%E9%81%8E%E5%8E%BB%E3%81%AE%E6%96%BD%E7%AD%96%E5%AE%9F%E6%96%BD%E7%B5%90%E6%9E%9C%E3%81%8B%E3%82%89%E4%BB%AE%E8%AA%AC%E3%82%92%E7%AB%8B%E3%81%A6%E3%80%81%E4%BB%8A%E5%BE%8C%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E6%96%BD%E7%AD%96%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B%EF%BC%88%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89\"><\/span>\u2461\u904e\u53bb\u306e\u65bd\u7b56\u5b9f\u65bd\u7d50\u679c\u304b\u3089\u4eee\u8aac\u3092\u7acb\u3066\u3001\u4eca\u5f8c\u306e\u5177\u4f53\u7684\u65bd\u7b56\u3092\u6c7a\u3081\u308b\uff08\u30d7\u30e9\u30f3\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u904e\u53bb\u306eKPI\u306e\u52d5\u304d\u3092\u307f\u308b\u3068\u3001\u7279\u5b9a\u306e\u6708\u306b\u7279\u5b9a\u306e\u5546\u54c1\u3067\u4f38\u3073\u3066\u3044\u305f\u308a\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u305f\u308a\u7279\u5b9a\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4f38\u3073\u3066\u3044\u308b\u3068\u3044\u3063\u305f\u50be\u5411\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<br \/>\n\u305d\u306e\u50be\u5411\u3092\u3082\u3068\u306b\u4eee\u8aac\u3092\u7acb\u3066\u3001\u52b9\u7387\u7684\u306b\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3057\u3001\u5177\u4f53\u7684\u65bd\u7b56\u3092\u7acb\u3066\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%91%A2%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%81%A8%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E3%82%92%E6%95%B4%E7%90%86%E3%81%99%E3%82%8B%EF%BC%88%E5%AE%9F%E8%A1%8C%E3%83%BB%E6%A4%9C%E8%A8%BC%EF%BC%89\"><\/span>\u2462\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6574\u7406\u3059\u308b\uff08\u5b9f\u884c\u30fb\u691c\u8a3c\uff09<span 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href=\"https:\/\/webbu.jp\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-852\" src=\"https:\/\/webbu.jp\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215-620x417.jpg\" alt=\"02_EC\u30b5\u30a4\u30c8\u30ea\u30d4\u30fc\u30c8\" width=\"620\" height=\"417\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215-620x417.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215-200x134.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215-1024x690.jpg 1024w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215-24x16.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215-36x24.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215-48x32.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2014\/12\/ac9529c94d683fd6d488a0d6ce51a215.jpg 1500w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" 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\/>\n\u2192\u30a2\u30c3\u30d7\u30bb\u30eb\u304c\u5fc5\u8981\u306a\u9867\u5ba2<br \/>\n<strong>\u25cf\u7d2f\u8a08\u5229\u7528\u56de\u6570\u30fb\u7d2f\u8a08\u91d1\u984d\u306f\u591a\u3044\u304c\u3001\u6700\u8fd1\u6ce8\u6587\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2<\/strong><br \/>\n\u2192\u96e2\u53cd\u3057\u3064\u3064\u3042\u308b\u9867\u5ba2\u3002\u7dca\u6025\u306e\u5bfe\u5fdc\u304c\u5fc5\u8981<br \/>\n<strong>\u25cf\u7d2f\u8a08\u5229\u7528\u56de\u6570\u304c\u5c11\u306a\u304f\u3001\u6700\u8fd1\u6ce8\u6587\u3057\u3066\u3044\u308b\u9867\u5ba2<\/strong><br \/>\n\u2192\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u3067\u3053\u308c\u304b\u3089\u512a\u826f\u9867\u5ba2\u3078\u80b2\u3066\u308b\u3079\u304d\u9867\u5ba2<br \/>\n<strong>\u25cf\u7d2f\u8a08\u5229\u7528\u56de\u6570\u3082\u5229\u7528\u91d1\u984d\u3082\u5c11\u306a\u304f\u3001\u6700\u8fd1\u6ce8\u6587\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2<\/strong><br \/>\n\u2192\u6398\u308a\u8d77\u3057\u306e\u4f01\u753b\u3067\u52d5\u304b\u306a\u3044\u3088\u3046\u306a\u3089\u3001\u4fdd\u6709\u30b3\u30b9\u30c8\u3092\u9451\u307f\u3066\u524a\u9664\u3059\u3079\u304d\u9867\u5ba2\u30ea\u30b9\u30c8<\/p>\n<p>\u00a0RFM\u5206\u6790\u3067\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u4e0a\u304c\u3089\u306a\u3044\u3068\u3044\u3046\u610f\u898b\u3082\u805e\u304d\u307e\u3059\u304c\u3001\u305d\u308c\u306fRFM\u5206\u6790\u304c\u60aa\u3044\u306e\u3067\u306f\u306a\u304f\u3001\u65bd\u7b56\u3084\u30aa\u30d5\u30a1\u30fc\u3001\u4f1d\u3048\u65b9\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u306b\u554f\u984c\u304c\u3042\u308b\u5834\u5408\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"KPI%E3%81%AE%E6%8E%A8%E7%A7%BB%E3%82%92%E5%AE%9A%E7%82%B9%E8%A6%B3%E6%B8%AC%E3%81%97%E8%AA%B2%E9%A1%8C%E3%82%92%E8%A6%8B%E3%81%A4%E3%81%91%E6%94%B9%E5%96%84%E7%AD%96%E3%82%92%E7%AB%8B%E3%81%A6%E3%82%8B%EF%BC%88%E8%AA%B2%E9%A1%8C%E3%81%AE%E7%99%BA%E8%A6%8B%E3%81%A8%E6%94%B9%E5%96%84%EF%BC%89\"><\/span>KPI\u306e\u63a8\u79fb\u3092\u5b9a\u70b9\u89b3\u6e2c\u3057\u8ab2\u984c\u3092\u898b\u3064\u3051\u6539\u5584\u7b56\u3092\u7acb\u3066\u308b\uff08\u8ab2\u984c\u306e\u767a\u898b\u3068\u6539\u5584\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5546\u54c1\u5225\u3001\u6642\u671f\u5225\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3084LTV\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306a\u3069\u3001CRM\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306eKPI\u3092\u5b9a\u70b9\u89b3\u6e2c\u3057\u3001\u8ab2\u984c\u306e\u767a\u898b\u3068\u4eee\u8aac\u7acb\u3066\u3001\u6539\u5584\u65bd\u7b56\u306e\u5b9f\u884c\u3068\u3044\u3063\u305f\u4e00\u9023\u306ePDCA\u306e\u6d41\u308c\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3057\u3066\u3044\u304f\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u524d\u3082\u3063\u3066\u7acb\u3066\u305f\u4eee\u8aac\u3069\u304a\u308a\u65bd\u7b56\u304c\u4f5c\u7528\u3059\u308b\u3053\u3068\u306f\u7a00\u306a\u306e\u3067\u3001\u8ab2\u984c\u3068\u306a\u308b\u90e8\u5206\u3092\u6df1\u5800\u3057\u3066\u771f\u306e\u539f\u56e0\u3092\u63a2\u308a\u3001\u4eee\u8aac\u3068\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u4f5c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u904e\u53bb\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5de6\u53f3\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u8981\u7d20\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<br \/>\n<strong>\u00a0\u3010\u904e\u53bb\u5b9f\u4f8b\u304b\u3089\u898b\u308b\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5de6\u53f3\u3059\u308b5\u5927\u8981\u7d20\u3011<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A6%81%E7%B4%A01%EF%BC%9A%E5%95%86%E6%9D%90%E3%81%AE%E7%89%B9%E6%80%A7%EF%BC%88%E5%AD%A3%E7%AF%80%E6%80%A7%E7%B6%99%E7%B6%9A%E6%80%A7%EF%BC%89\"><\/span>\u8981\u7d201\uff1a\u5546\u6750\u306e\u7279\u6027\uff08\u5b63\u7bc0\u6027\/\u7d99\u7d9a\u6027\uff09<span 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