{"id":924,"date":"2015-02-03T12:10:55","date_gmt":"2015-02-03T03:10:55","guid":{"rendered":"https:\/\/webbu.jp\/?p=924"},"modified":"2026-01-22T14:52:53","modified_gmt":"2026-01-22T05:52:53","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/www.medix-inc.co.jp\/webbu\/marketing-automation-924","title":{"rendered":"\u30bb\u30fc\u30eb\u30b9\u30ea\u30fc\u30c93\u5272\u5897\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA)\u3068\u306f"},"content":{"rendered":"<p>\u3053\u3053\u6700\u8fd1\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5c11\u3057\u305a\u3064\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<br \/>\n\u5143\u3005\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u5f8c\u3001\u672c\u6587\u4e2d\u3067\u306fMA\u3068\u8868\u8a18\uff09\u306f\u6b27\u7c73\u3067\u306fCRM\u3068\u9023\u643a\u3057\u305f\u5f62\u3067\u306e\u5229\u7528\u304c\u65e2\u306b\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u304c\u3001\u65e5\u672c\u3067\u306f\u307e\u3060\u307e\u3060\u5c0e\u5165\u4f8b\u304c\u5c11\u306a\u3044\u306e\u304c\u73fe\u72b6\u3060\u3002<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-926\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba-620x297.jpg\" alt=\"01_\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\" width=\"620\" height=\"297\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba-620x297.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba-200x96.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba-24x11.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba-36x17.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba-48x23.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/b933bc49eabf07d4b4c03b2c165ad9ba.jpg 1016w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-927\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b-620x303.jpg\" alt=\"02_\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\" width=\"620\" height=\"303\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b-620x303.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b-200x98.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b-24x12.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b-36x18.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b-48x23.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/5bbf719d9591e76055039ee31a68710b.jpg 1016w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u2460\u306e\u56f3\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\uff09\u3092\u898b\u305f\u901a\u308a\u30012014\u5e74\u9803\u304b\u3089\u65e5\u672c\u56fd\u5185\u3067\u3082\u691c\u7d22\u3055\u308c\u308b\u6570\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u305d\u308c\u306b\u6bd4\u3079\u3066\u3001\u2461\u306e\u56f3\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\u300cMarketing Automation\u300d\u306e\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\uff09\u3092\u898b\u308b\u3068\u3001\u6d77\u5916\u3067\u306f2005\u5e74\u4ee5\u524d\u304b\u3089\u691c\u7d22\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u3067\u3044\u3066\u3053\u3053\u6570\u5e74\u691c\u7d22\u6570\u3092\u5897\u3084\u3057\u7d9a\u3051\u3066\u3044\u308b\u3002<br \/>\n\u3053\u308c\u3060\u3051\u898b\u3066\u3082\u3001\u9032\u307f\u5177\u5408\u306b\u304b\u306a\u308a\u5dee\u304c\u3042\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u4e88\u60f3\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u3070\u304b\u308a\u3067\u306f\u306a\u304f\u3001\u3053\u3053\u6700\u8fd1\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u3001\u7279\u306b<a href=\"https:\/\/medix-inc.co.jp\/webbu\/about-dmp-809\">DMP\uff08Data Management Platform\u2015\u69d8\u3005\u306a\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u5206\u6790\u3092\u884c\u3044\u3001\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\uff09\u306e\u767b\u5834\u3082\u3042\u308a\u3001MA\u306f\u65e5\u672c\u3067\u3082\u672c\u683c\u7a3c\u50cd\u3059\u308b\u5146\u3057\u3092\u898b\u305b\u59cb\u3081\u3066\u304a\u308a\u3001\u4eca\u5f8c\u5c0e\u5165\u3092\u8996\u91ce\u306b\u691c\u8a0e\u3092\u9032\u3081\u308b\u4f01\u696d\u304c\u6025\u6fc0\u306b\u5897\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u307e\u305aMA\u3068\u306f\u4f55\u304b\u306e\u57fa\u672c\u7684\u306a\u90e8\u5206\u3092\u8aac\u660e\u3057\u305f\u4e0a\u3067\u3001\u4e3b\u306bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u5229\u7528\u4f8b\u306b\u3064\u3044\u3066\u89e6\u308c\u3001MA\u5316\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u30fb\u52b9\u80fd\u304c\u671f\u5f85\u3067\u304d\u308b\u306e\u304b\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/marketing-automation-924\/#%E5%AE%9F%E3%81%AF%E7%9B%AE%E6%96%B0%E3%81%97%E3%81%84%E3%81%93%E3%81%A8%E3%81%AF%E4%BD%95%E3%82%82%E3%81%AA%E3%81%84%EF%BC%9F%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE%E5%9F%BA%E6%9C%AC%E3%81%A8%E3%81%AF\" >\u5b9f\u306f\u76ee\u65b0\u3057\u3044\u3053\u3068\u306f\u4f55\u3082\u306a\u3044\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/marketing-automation-924\/#%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A7%E4%BD%95%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%AE%E3%81%8B\" >\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u4f55\u304c\u3067\u304d\u308b\u306e\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/marketing-automation-924\/#%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%81%AE%E5%B0%8E%E5%85%A5%E4%BC%81%E6%A5%AD%E3%81%AB%E3%81%AF%E3%81%A9%E3%82%93%E3%81%AA%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%8C%E3%81%82%E3%82%8B%E3%81%8B%EF%BC%88%E4%BA%8B%E4%BE%8B%EF%BC%89\" >\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u4f01\u696d\u306b\u306f\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b\uff08\u4e8b\u4f8b\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.medix-inc.co.jp\/webbu\/marketing-automation-924\/#%E3%80%90MA%E5%B0%8E%E5%85%A5%E5%89%8D%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%80%91\" 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Automation\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u76f4\u8a33\u3059\u308c\u3070\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u300d\u3067\u3042\u308b\u3002<br \/>\n\u8a73\u3057\u304f\u306f\u3053\u308c\u304b\u3089\u8aac\u660e\u3059\u308b\u304c\u3001MA\u3068\u306f\u305d\u306e\u307e\u307e\u3001<strong>\u300c\uff08\u5f93\u6765\u304b\u3089\u3042\u308b\uff09\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u81ea\u52d5\u5316\u3057\u3001\u52b9\u7387\u7684\u306b\u904b\u7528\u3059\u308b<\/strong>\u300d\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u9769\u65b0\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u6cd5\u4eba\u55b6\u696d\u306e\u300c\u30ea\u30fc\u30c9\u578b\u300d\uff08\u203b\u898b\u8fbc\u307f\u9867\u5ba2=\u30bb\u30fc\u30eb\u30b9\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u4e3b\u306b\u55b6\u696d\u30de\u30f3\u304c\u8a2a\u554f\u3057\u3066\u63d0\u6848\u578b\u55b6\u696d\u3092\u884c\u3046\u30e2\u30c7\u30eb\uff09\u3067\u3044\u3046\u3068\u3053\u308d\u306e\u300c\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u300d\u6bb5\u968e\u304b\u3089\u300c\u6848\u4ef6\u5316\u304c\u898b\u8fbc\u3081\u308b\u6709\u529b\u306a\u9867\u5ba2\u3092\u55b6\u696d\u306b\u6e21\u3059\u300d\u6bb5\u968e\u307e\u3067\u3001\u5404\u793e\u69d8\u3005\u306a\u65bd\u7b56\u3092\u5f53\u7136\u884c\u3063\u3066\u3044\u308b\u3060\u308d\u3046\u3002<\/p>\n<hr \/>\n<p>\u30fb\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b<br \/>\n\u2192\u5c55\u793a\u4f1a\u51fa\u5c55\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u51fa\u7a3f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30fb\u30fb\u30fbetc<\/p>\n<p>\u30fb\u6709\u529b\u306a\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u3080\uff0f\u80b2\u6210\u3059\u308b<br \/>\n\u2192\u30e1\u30eb\u30de\u30ac\u767a\u884c\u3001\u30cf\u30a6\u30b9\u30bb\u30df\u30ca\u30fc\u958b\u50ac\u3001\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30fb\u30fbetc<\/p>\n<hr \/>\n<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u306f\u3001\u3053\u308c\u3089\u300c\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300d\u3060\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308c\u3070\u9593\u9055\u3044\u306a\u3044\u3002<\/p>\n<p>\u66f4\u306b\u305d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30b7\u30b9\u30c6\u30e0\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u7ba1\u7406\u3001\u81ea\u52d5\u5316\u3092\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u307e\u3067\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A7%E4%BD%95%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%AE%E3%81%8B\"><\/span><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u4f55\u304c\u3067\u304d\u308b\u306e\u304b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u65e2\u306b\u6b27\u7c73\u3067\u306f\u4e00\u822c\u7684\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5404MA\u88fd\u54c1\u306b\u5099\u308f\u3063\u3066\u3044\u308b\u6a5f\u80fd\u3082\u591a\u5c90\u306b\u6e21\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e3b\u3060\u3063\u305f\u6a5f\u80fd\u7fa4\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u4e0b\u306e\u8868\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<table style=\"height: 199px; width: 100%; border-collapse: collapse; border-color: #000000;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 49.89%; height: 24px; background-color: #1572eb; text-align: center;\"><span style=\"color: #ffffff;\">\u30ea\u30fc\u30c9\u306e\u6bb5\u968e<\/span><\/td>\n<td style=\"width: 50.11%; height: 24px; background-color: #1572eb; text-align: center;\"><span style=\"color: #ffffff;\">\u8a72\u5f53\u3059\u308b\u4e3b\u306aMA\u306e\u6a5f\u80fd<\/span><\/td>\n<\/tr>\n<tr style=\"height: 127px;\">\n<td style=\"width: 49.89%; height: 127px; text-align: center;\"><strong>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u7372\u5f97\uff09<\/strong><\/td>\n<td style=\"width: 50.11%; height: 127px;\">LP\u4f5c\u6210<br \/>\n\u30d5\u30a9\u30fc\u30e0\u4f5c\u6210<br \/>\n\u30a2\u30af\u30bb\u30b9\u89e3\u6790<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0DB<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 49.89%; height: 24px; text-align: center;\"><strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09<\/strong><\/td>\n<td style=\"width: 50.11%; height: 24px;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<br \/>\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406<br \/>\nSNS\u9023\u643a<br \/>\n\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u884c\u52d5\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 49.89%; height: 24px; text-align: center;\"><strong>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff08\u7d5e\u8fbc\uff09<\/strong><\/td>\n<td style=\"width: 50.11%; height: 24px;\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<br \/>\n\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0<br \/>\nCRM\u9023\u643a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u7372\u5f97\uff09\u6bb5\u968e\u3067\u306f\u3001LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u7372\u5f97\u52b9\u7387\u306e\u9ad8\u3044LP\u3092\u63a2\u3059\u305f\u3081\u306eAB\u30c6\u30b9\u30c8\u304c\u3067\u304d\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u3082\u306e\u3082\u591a\u3044\u3002\u66f4\u306b\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u3082\u72ec\u81ea\u3067\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u3053\u304b\u3089\u7372\u5f97\u3067\u304d\u305f\u30ea\u30b9\u30c8\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u7528DB\uff08\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff09\u306b\u79fb\u3055\u308c\u3001\u6b21\u306e\u5de5\u7a0b\u3068\u306a\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u81ea\u52d5\u7684\u306b\u5c55\u958b\u3055\u308c\u3066\u3044\u304f\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09\u6bb5\u968e\u306b\u304a\u3044\u3066\u306f\u3001\u512a\u5148\u3059\u3079\u304d\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u500b\u5225\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u308b\u3079\u304f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3002\u66f4\u306b\u306fFacebook\u3084Twitter\u306e\u3088\u3046\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u306e\u884c\u52d5\u3082\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff08\u7d5e\u8fbc\uff09\u6bb5\u968e\u306b\u304a\u3044\u3066\u306fMA\u88fd\u54c1\u6bce\u306b\u7279\u8272\u304c\u3042\u308b\u304c\u3001\u539f\u5247\u3001\u81ea\u793e\u3067\u30bb\u30c3\u30c8\u3057\u305f\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u4e00\u4eba\u3072\u3068\u308a\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u52d5\u304d\u3092\u63a1\u70b9\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br \/>\n\u5177\u4f53\u7684\u306b\u306f\u3001\u76f4\u8fd11\u30f6\u6708\u9593\u3067\u88fd\u54c1\u60c5\u5831\u30da\u30fc\u30b8\u3060\u3051\u3067\u306a\u304f\u4fa1\u683c\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u305f\u30da\u30fc\u30b8\u307e\u3067\u3088\u304f\u898b\u3066\u3044\u308b\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30fc\u30c9\u306b\u306f\u30d7\u30e9\u30b95\u70b9\u30013\u30f6\u6708\u30a2\u30af\u30bb\u30b9\u304c\u306a\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u30de\u30a4\u30ca\u30b95\u70b9\u3001\u306a\u3069\u306a\u3069\u3002<br \/>\n\u5404\u793e\u306e\u72d9\u3044\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u30b9\u30b3\u30a2\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u78ba\u5ea6\u306e\u9ad8\u305d\u3046\u306a\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u7d5e\u8fbc\u307f\u3092\u884c\u3046\u6a5f\u80fd\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u4e00\u9023\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u3001\u4e00\u5ea6\u30bb\u30c3\u30c8\u3057\u305f\u30eb\u30fc\u30eb\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u6bce\u306b\u4f55\u3092\u3044\u3064\u3069\u3046\u3059\u308b\u304b\uff09\u306b\u5fdc\u3058\u3066\u81ea\u52d5\u7684\u306b\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305d\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3060\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%81%AE%E5%B0%8E%E5%85%A5%E4%BC%81%E6%A5%AD%E3%81%AB%E3%81%AF%E3%81%A9%E3%82%93%E3%81%AA%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%8C%E3%81%82%E3%82%8B%E3%81%8B%EF%BC%88%E4%BA%8B%E4%BE%8B%EF%BC%89\"><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u4f01\u696d\u306b\u306f\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b\uff08\u4e8b\u4f8b\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u307e\u305a\u3001IT\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6cd5\u4eba\u5411\u3051\u306b\u8ca9\u58f2\u3059\u308b\u67d0IT\u4f01\u696d\u304cMA\u5c0e\u5165\u524d\u306b\u62b1\u3048\u3066\u3044\u305f\u8ab2\u984c\u3068\u305d\u308c\u3092MA\u3067\u3069\u3046\u89e3\u6c7a\u3057\u3088\u3046\u3068\u8003\u3048\u305f\u306e\u304b\u3092\u4f8b\u306b\u3057\u3066\u307f\u3088\u3046\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%80%90MA%E5%B0%8E%E5%85%A5%E5%89%8D%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%80%91\"><\/span>\u3010MA\u5c0e\u5165\u524d\u306e\u8ab2\u984c\u3011<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8ab2\u984c1\u3000\u540d\u523a\u4ea4\u63db\u3001\u5916\u90e8\u5165\u624b\u306e\u540d\u7c3f\u3001\u5e83\u544a\u306a\u3069\u65e2\u5b58\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u306b\u624b\u8a70\u307e\u308a\u611f\u304c\u3042\u308b<\/p>\n<p>\u8ab2\u984c2\u3000\u898b\u8fbc\u307f\u9867\u5ba2\u7ba1\u7406\u304c\u5404\u55b6\u696d\u306e\u5c5e\u4eba\u7684\u306a\u7ba1\u7406\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u7d44\u7e54\u3068\u3057\u3066\u6539\u5584\u3055\u305b\u306b\u304f\u3044<\/p>\n<p>\u8ab2\u984c3\u3000\u65e2\u5b58\u9867\u5ba2\u306e\u30af\u30ed\u30b9\u30bb\u30eb\uff08\u5225\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u62e1\u8ca9\uff09\u3082\u884c\u3044\u305f\u3044\u304c\u3001\u55b6\u696d\u306f\u65b0\u898f\u958b\u62d3\u91cd\u8996\u306b\u306a\u308a\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u304c\u624b\u8584\u306b\u306a\u3063\u3066\u3044\u308b<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%80%90MA%E5%B0%8E%E5%85%A5%E3%81%AB%E3%82%88%E3%82%8B%E8%A7%A3%E6%B1%BA%E7%AD%96%E3%80%91\"><\/span>\u3010MA\u5c0e\u5165\u306b\u3088\u308b\u89e3\u6c7a\u7b56\u3011<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8ab2\u984c1\u306b\u5bfe\u3057\u3066<br \/>\nMA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u80b2\u6210\u30c1\u30e3\u30cd\u30eb\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/p>\n<p>\u8ab2\u984c2\u306b\u5bfe\u3057\u3066<br \/>\n\u30fbMA\u5c0e\u5165\u306b\u969b\u3057\u3066\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e21\u90e8\u9580\u306e\u5f79\u5272\u3092\u305d\u308c\u305e\u308c\u660e\u78ba\u5316\u3057\u3001\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u4f53\u5236\u3092\u69cb\u7bc9<br \/>\n\u30fb\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u305f\u3081\u306e\u60c5\u5831\u306fMA\u4e0a\u3067\u4e00\u5143\u7ba1\u7406\u3057\u3001\u305d\u306e\u7ba1\u7406\u8cac\u4efb\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u6301\u3064\u3053\u3068\u306b<\/p>\n<p>\u8ab2\u984c3\u306b\u5bfe\u3057\u3066<br \/>\n\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u306b\u3082\u4f1a\u54e1\u5236\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u3001MA\u3092\u5c0e\u5165\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u5c5e\u6027\u3068\u305d\u306e\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u884c\u52d5\u306b\u5fdc\u3058\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u5225\u88fd\u54c1\u3067\u306e\u6848\u4ef6\u7372\u5f97\u3084\u3001\u5225\u90e8\u9580\u306e\u7d39\u4ecb\u306a\u3069\u3092\u5275\u51fa\u3059\u308b<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u55b6\u696d\u306f\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3092\u62b1\u3048\u308b\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u5bfe\u5fdc\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u6210\u679c\u3092\u4e0a\u3052\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u55b6\u696d\u304c\u5bfe\u5fdc\u3059\u3079\u304d\u6848\u4ef6\u3092\u5275\u51fa\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u65bd\u7b56\u3092\u4f01\u753b\u3001\u5b9f\u884c\u3059\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u3002\u3053\u3046\u3057\u305f\u30bb\u30af\u30b7\u30e7\u30f3\u6bce\u306e\u9023\u643a\u304c\u5145\u5b9f\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u5168\u4f53\u3067\u306e\u6210\u679c\u3092\u5927\u304d\u304f\u4e0a\u3052\u308b\u3002\u305d\u308c\u304c\u3053\u306eIT\u4f01\u696d\u306b\u304a\u3051\u308bMA\u5c0e\u5165\u306e\u771f\u306e\u76ee\u7684\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u4f8b\u3082\u8e0f\u307e\u3048\u305f\u4e0a\u3067\u3001MA\u5c0e\u5165\u5f8c\u306b\u30e6\u30fc\u30b6\u30fc\u4f01\u696d\u304c\u4eab\u53d7\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u6539\u3081\u3066\u6574\u7406\u3059\u308b\u3068<\/p>\n<hr \/>\n<p>\u2460\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u6e2c\u5b9a\u3001ROI\uff08\u30ea\u30bf\u30fc\u30f3\u30fb\u30aa\u30f3\u30fb\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\/\u6295\u8cc7\u5229\u76ca\u7387\uff09\u6700\u9069\u5316<br \/>\n\u2461\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u52b9\u7387\u306e\u6539\u5584<br \/>\n\u2462\u53ce\u76ca\u30a2\u30c3\u30d7\u3001\u6210\u9577\u3078\u306e\u8ca2\u732e<\/p>\n<hr \/>\n<p>\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u306e\u6700\u9069\u5316\u3068\u3044\u3046\u9762\u3067\u306f\u3001\u4eca\u307e\u3067\u30a4\u30de\u30a4\u30c1\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\u63b4\u307f\u304d\u308c\u306a\u304b\u3063\u305f\u69d8\u3005\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u3046\u3061\u3001\u4f55\u304c\u5b9f\u969b\u306b\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u304b\u3092\u5305\u62ec\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<p>\u696d\u52d9\u52b9\u7387\u6539\u5584\u306b\u95a2\u3057\u3066\u306f\u3001\u5f53\u7136\u306a\u304c\u3089\u4e00\u5ea6\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u3066\u3057\u307e\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u65b9\u306e\u624b\u3092\u7169\u308f\u3059\u3053\u3068\u304c\u6e1b\u308b\u3002\u305d\u3046\u3057\u305f\u696d\u52d9\u306e\u52b9\u7387\u5316\u304c\u7d50\u679c\u3068\u3057\u3066\u3001\u672c\u6765\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u884c\u3046\u3079\u304d\u300c\u672c\u5f53\u306b\u52b9\u679c\u3092\u4e0a\u3052\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u4f55\u304b\u300d\u3092\u8003\u3048\u306c\u304d\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u307f\u3060\u3059\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u9069\u5207\u306a\u9867\u5ba2\u3092\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3001\u5f7c\u3089\u304c\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3059\u308b\u4ee5\u524d\u304b\u3089\u95a2\u4fc2\u69cb\u7bc9\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u3001\u53ce\u76ca\u30a2\u30c3\u30d7\u306b\u7e4b\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u307e\u305f\u3001MA\u3067\u306f\u8cfc\u8cb7\u5f8c\u306e\u884c\u52d5\u306b\u95a2\u3057\u3066\u3082\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u58f2\u308c\u305f\u3089\u305d\u3053\u3067\u7d42\u308f\u308a\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3001\u7dad\u6301\u306b\u3082\u8ca2\u732e\u3059\u308b\u3053\u3068\u3067\u8ffd\u52a0\u767a\u6ce8\u3001\u7d99\u7d9a\u53d7\u6ce8\u306b\u3082\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u6d77\u5916\u3067\u306eMA\u5c0e\u5165\u4f01\u696d\u306b\u5bfe\u3059\u308b\u30ea\u30b5\u30fc\u30c1\u306b\u3088\u308b\u3068\u3001<\/p>\n<blockquote><p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30bf\u30c3\u30d5\u306e\u751f\u7523\u6027\u306f\u30101.5%~6.9%\u3011\u306e\u9593\u3067\u6539\u5584\u3057\u3001<br \/>\n\u7ba1\u7406\u30b3\u30b9\u30c8\u306f\u30101.5%~5.2%\u3011\u306e\u9593\u3067\u524a\u6e1b\u3055\u308c\u3001<br \/>\n\u55b6\u696d\u30b9\u30bf\u30c3\u30d5\u306e\u751f\u7523\u6027\u306f\u30101.6%~6.4%\u3011\u306e\u9593\u3067\u5897\u52a0\u3057\u3066\u3044\u308b\u3002<\/p><\/blockquote>\n<p><span style=\"color: #808080;\">\u203b\u51fa\u5c55\uff1a<a href=\"https:\/\/jp.marketo.com\/marketing-automation\/\">https:\/\/jp.marketo.com\/marketing-automation\/<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u307e\u305f\u3001MA\u30c4\u30fc\u30eb\u306e\u6709\u529b\u30d9\u30f3\u30c0\u30fc\u3067\u3042\u308bMarketo\u793e\u306f\u4e0b\u306e\u3088\u3046\u306a\u8abf\u67fb\u7d50\u679c\u3082\u767a\u8868\u3057\u3066\u3044\u308b\u3002<br \/>\n<a href=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-929\" src=\"https:\/\/medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37-620x308.jpg\" alt=\"04_\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\" width=\"620\" height=\"308\" srcset=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37-620x308.jpg 620w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37-200x99.jpg 200w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37-24x12.jpg 24w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37-36x18.jpg 36w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37-48x24.jpg 48w, https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/2015\/01\/7ebfda8e06a56fa0f91b2088b5683d37.jpg 921w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><span style=\"color: #808080;\">\u203b\u51fa\u5178\uff1a<a href=\"https:\/\/jp.marketo.com\/marketing-automation\/\">https:\/\/jp.marketo.com\/marketing-automation\/<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E5%8C%96%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E5%BF%85%E8%A6%81%E3%81%AA%E3%81%93%E3%81%A8\"><\/span><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u5316\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u308c\u307e\u3067\u8ff0\u3079\u3066\u304d\u305f\u3088\u3046\u306b\u3001MA\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u306e\u306f\u4e8b\u5b9f\u3060\u304c\u3001\u5b9f\u88c5\u306f\u7c21\u5358\u306a\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f<\/p>\n<ul>\n<li><span style=\"color: #ff0000;\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u306e\u8a2d\u8a08<\/strong><\/span><\/li>\n<li><span style=\"color: #ff0000;\"><strong>\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6e96\u5099<\/strong><\/span><\/li>\n<li><span style=\"color: #ff0000;\"><strong>MA\u30c4\u30fc\u30eb\u5c0e\u5165\u3001\u30b7\u30b9\u30c6\u30e0\u9023\u643a<\/strong><\/span><\/li>\n<li><span style=\"color: #ff0000;\"><strong>KGI\uff08Key Goal Indicator\uff09\u3001KPI\uff08Key Performance Indicator\uff09\u8a2d\u8a08\u3068\u52b9\u679c\u6539\u5584\u65bd\u7b56\u306e\u7d99\u7d9a\u7684\u306a\u5b9f<\/strong>\u884c<\/span><\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u5fc5\u8981\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u7279\u306b\u3001\u305d\u3082\u305d\u3082\u3069\u3046\u3044\u3063\u305f\u30ea\u30fc\u30c9\u3092\u3069\u3046\u55b6\u696d\u3078\u6e21\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u306e\u304b\u3001\u305d\u3046\u3044\u3063\u305f\u30ea\u30fc\u30c9\u3092\u3069\u3046\u3057\u305f\u3089\u7372\u5f97\u30fb\u80b2\u6210\u3067\u304d\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u6700\u521d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b\u4f5c\u696d\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u304c\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u3044\u304f\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u304b\u3064\u96e3\u89e3\u306a\u3082\u306e\u3060\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u307f\u51fa\u305b\u306a\u3051\u308c\u3070\u3001\u3044\u304b\u306b\u30bf\u30a4\u30df\u30f3\u30b0\u3088\u304f\u30e1\u30fc\u30eb\u3092\u9001\u3063\u305f\u3068\u3053\u308d\u3067\u52b9\u679c\u306f\u3067\u306a\u3044\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001MA\u30c4\u30fc\u30eb\u306f\u9b54\u6cd5\u306e\u7bb1\u3067\u306f\u306a\u3044\u304c\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u672c\u6765\u6642\u9593\u3092\u304b\u3051\u3066\u53d6\u308a\u7d44\u3080\u3079\u304d\u9805\u76ee\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u306b\u306f\u5fc5\u8981\u306a\u3082\u306e\u306b\u306a\u3063\u3066\u304f\u308b\u3060\u308d\u3046\u3002<br \/>\n\u8efd\u3044\u30ce\u30ea\u3067\u306e\u5c0e\u5165\u691c\u8a0e\u306f\u30aa\u30b9\u30b9\u30e1\u3057\u306a\u3044\u304c\u3001\u662f\u975e\u4e00\u5ea6\u81ea\u793e\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u904b\u7528\u304c\u3067\u304d\u306a\u3044\u304b\u771f\u5263\u306b\u691c\u8a0e\u3057\u3066\u307f\u3066\u3044\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<p>\u3010\u53c2\u8003\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u5c0e\u5165\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n<a href=\"https:\/\/medix-inc.co.jp\/webbu\/marketing_automation-1452\">\u65e9\u308f\u304b\u308a\uff01\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff08\uff2d\uff21\uff09\u5c0e\u5165\u306e\uff17\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3053\u6700\u8fd1\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5c11\u3057\u305a\u3064\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002 \u5143\u3005\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08\u4ee5\u5f8c\u3001\u672c\u6587\u4e2d\u3067\u306fMA\u3068\u8868\u8a18\uff09\u306f\u6b27\u7c73\u3067\u306fCRM\u3068\u9023\u643a\u3057\u305f\u5f62\u3067\u306e\u5229\u7528\u304c\u65e2\u306b\u4e00\u822c\u7684\u306b\u306a\u3063 [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[49],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-to-b","tag-ma"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":17,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"predecessor-version":[{"id":13389,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/posts\/924\/revisions\/13389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media\/930"}],"wp:attachment":[{"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medix-inc.co.jp\/webbu\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}